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TECH & DIGITAL
TRENDS 2016
HOW WILL BE THE CAR TOMORROW?
In the next
12 months
In 1-5 years In 5-10 years In 10-20 years In 20-30 years
In over
30 years
Cars will be
equipped with...
WE CAN LOOK TO THE FUTURE
BUT WE MUST ACT VERY QUICKLY
YESTERDAYTODAY
The innovation adoption curve is changed
A CHANGE NEVER SEEN BEFORE
PEOPLE
MARKETTECHNOLOGIES
ENVIRONMENT
COMPANY
CONTEXT
EXPERIENCE
DESIRES
EXPECTATIONS
NEEDSATTENTION
What will happen in 2016?
Analyzing consumer behaviors, trends, markets and through
research into the technological enviro...
B O T S
Increase of software able to respond
and automate tasks in various areas
(automation, surveillance, HR and more)
w...
D E E P L E A R N I N G
Development of really accurate systems
that converting visual information in
language
C O G N I T I V E
C O M P U T I N G
Systems able to understand the
intentions and analyze data to define
actions in a pred...
S M A R T V I R T U A L 

P E R S O N A L
A S S I S TA N T S
AI systems able to read our
informations (calendar, email,
ap...
A L G O R I T H M S
Increased development of generators
of natural language, improving speech
recognition, sophistication ...
A M B I E N T
P R O X I M I T Y
Behavior and interaction enable
through proximity system (BLE, WIFI,
RFID) and contact sys...
A M B I E N T
I N T E R FA C E S
Environment integrated interfaces
(workplace, home) able to increase
productivity, suppor...
I N T E L L I G E N T
C A M E R A S
Implementation of traffic recognition
systems and movement through
cameras.
P E R S O N A L I T Y
A N A LY T I C S
Predictive analytics tools give data and
information to support users in the
choice...
D ATA
Data is the real trend behind all activity
with stakeholders, applications and
services.
C L O U D
Growth of development platforms in
the cloud. Transition to private and
hybrid clouds. Increasing abandonment
of...
I N T E R N E T O F X 

A N D W E A R A B L E
Objects, sensors and systems
connected to the Internet and
transition from B...
S E C U R I T Y
With the growth in the number of
connected devices and authentication
techniques (face recognition,
biomet...
P R I VA C Y
Digital Self-incrimination, Anonymity,
Authenticity, Revenge porn, Encryption
Management, Right to eavesdrop ...
V E R T I C A L
C O L L A B O R AT I V E
S O F T WA R E
Growing of vertical collaboration
platforms.
L E A D E R S H I P A N D
S H A R I N G
Progressive platforms development
about reuse and sharing of knowledge,
technology...
V I D E O
Growth and development in the use of
video content: WebRTC, CordCutting
(Netflix, Amazon Prime), Personalized
Vi...
V I R T U A L R E A L I T Y
Analysts estimate about 12 million VR
devices sales in 2016.
Gaming, News e Film, Documentarie...
A U G M E N T E D
R E A L I T Y
“Back to” augmented reality.
M O B I L E
C O M M E R C E
Migration and integration of the
eCommerce system to mobile.
S O C I A L PAY M E N T S
Development and growth of payment
systems and transfer through social
platforms and private mess...
D E E P L I N K I N G E 

A P P E C O S Y S T E M
Development of APP-to-APP
experiences and growth of branded
app ecosyste...
P U S H
Increasing integrazioni of push
notification systems for user
engagement
S M A R T H O M E E
H O M E
E N T E R TA I N M E N T
SmartTV, Box and hub for an integrated
and connected home experience
AND NOW, TRY TO THINK
YOUR BUSINESS
AND ASK YOURSELF SOME QUESTIONS
PEOPLE
MARKETTECHNOLOGIES
ENVIRONMENT
COMPANY
CONTEXT
EXPERIENCE
DESIRES
EXPECTATIONS
NEEDSATTENTION
THE BEST WAY TO PREDICT THE FUTURE IS TO
INVENT IT.
(Alan Kay)
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Top Tech & Digital Trends 2016

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Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.

Published in: Technology

Top Tech & Digital Trends 2016

  1. 1. TECH & DIGITAL TRENDS 2016
  2. 2. HOW WILL BE THE CAR TOMORROW?
  3. 3. In the next 12 months In 1-5 years In 5-10 years In 10-20 years In 20-30 years In over 30 years Cars will be equipped with sensors and software able to update via Internet and that will support driving, while enhancing the experience. Cars will be equipped with cameras with recognition software able to stop the car, or, when needed, to stabilise it. A Wi-Fi system will transmit the position of the car and will be able to share the position with other vehicles, giving way to the first pilotless vehicles. Highways will be evolved and connected and able to support pilotless cars. The user will be only necessary on narrow and not- structured streets. Busses and smart transport systems will be able to substitute own vehicles. The extra-urban transfer will be carried out on faster vehicles. Cities will be connected through ultra-fast transport systems and will be able to allow the connection between cities and areas today still not connected, directly via ground and air.
  4. 4. WE CAN LOOK TO THE FUTURE BUT WE MUST ACT VERY QUICKLY
  5. 5. YESTERDAYTODAY The innovation adoption curve is changed
  6. 6. A CHANGE NEVER SEEN BEFORE
  7. 7. PEOPLE MARKETTECHNOLOGIES ENVIRONMENT COMPANY CONTEXT EXPERIENCE DESIRES EXPECTATIONS NEEDSATTENTION
  8. 8. What will happen in 2016? Analyzing consumer behaviors, trends, markets and through research into the technological environment that we live every day, we made our forecasts to better understand the future.
  9. 9. B O T S Increase of software able to respond and automate tasks in various areas (automation, surveillance, HR and more) with the objective to optimize productivity and costs.
  10. 10. D E E P L E A R N I N G Development of really accurate systems that converting visual information in language
  11. 11. C O G N I T I V E C O M P U T I N G Systems able to understand the intentions and analyze data to define actions in a predictively way (Health, Medical, Infotainment and more)
  12. 12. S M A R T V I R T U A L 
 P E R S O N A L A S S I S TA N T S AI systems able to read our informations (calendar, email, appointments, movements) and anticipate news and information to support choices
  13. 13. A L G O R I T H M S Increased development of generators of natural language, improving speech recognition, sophistication of the discrimination and selection algorithms, development of recognition of personality through images and video algorithms. Algorithms development for content curation (Facebook’s News feed) and marketplace.
  14. 14. A M B I E N T P R O X I M I T Y Behavior and interaction enable through proximity system (BLE, WIFI, RFID) and contact system (NFC).
  15. 15. A M B I E N T I N T E R FA C E S Environment integrated interfaces (workplace, home) able to increase productivity, support the choices and automate tasks and actions, increase customer loyalty and improve interaction.
  16. 16. I N T E L L I G E N T C A M E R A S Implementation of traffic recognition systems and movement through cameras.
  17. 17. P E R S O N A L I T Y A N A LY T I C S Predictive analytics tools give data and information to support users in the choices and retain them in the long term.
  18. 18. D ATA Data is the real trend behind all activity with stakeholders, applications and services.
  19. 19. C L O U D Growth of development platforms in the cloud. Transition to private and hybrid clouds. Increasing abandonment of proprietary and non-scalable infrastructure.
  20. 20. I N T E R N E T O F X 
 A N D W E A R A B L E Objects, sensors and systems connected to the Internet and transition from B2C to B2B.
  21. 21. S E C U R I T Y With the growth in the number of connected devices and authentication techniques (face recognition, biometriche, finger printing) will increase the number of violations and attacks, which will be increasingly sophisticated: Zero-Day exploits, Backdoors, Glitches, IOT, Selfie Security, Darknets, Open Source App Vulnerabilities, Prize Hacks.
  22. 22. P R I VA C Y Digital Self-incrimination, Anonymity, Authenticity, Revenge porn, Encryption Management, Right to eavesdrop / be eavesdropped on, Drone Surveillance, Private Networks, OwnerShip.
  23. 23. V E R T I C A L C O L L A B O R AT I V E S O F T WA R E Growing of vertical collaboration platforms.
  24. 24. L E A D E R S H I P A N D S H A R I N G Progressive platforms development about reuse and sharing of knowledge, technology and processes.
  25. 25. V I D E O Growth and development in the use of video content: WebRTC, CordCutting (Netflix, Amazon Prime), Personalized Video, Holograms.
  26. 26. V I R T U A L R E A L I T Y Analysts estimate about 12 million VR devices sales in 2016. Gaming, News e Film, Documentaries, Training.
  27. 27. A U G M E N T E D R E A L I T Y “Back to” augmented reality.
  28. 28. M O B I L E C O M M E R C E Migration and integration of the eCommerce system to mobile.
  29. 29. S O C I A L PAY M E N T S Development and growth of payment systems and transfer through social platforms and private messaging.
  30. 30. D E E P L I N K I N G E 
 A P P E C O S Y S T E M Development of APP-to-APP experiences and growth of branded app ecosystems
  31. 31. P U S H Increasing integrazioni of push notification systems for user engagement
  32. 32. S M A R T H O M E E H O M E E N T E R TA I N M E N T SmartTV, Box and hub for an integrated and connected home experience
  33. 33. AND NOW, TRY TO THINK YOUR BUSINESS AND ASK YOURSELF SOME QUESTIONS
  34. 34. PEOPLE MARKETTECHNOLOGIES ENVIRONMENT COMPANY CONTEXT EXPERIENCE DESIRES EXPECTATIONS NEEDSATTENTION
  35. 35. THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT. (Alan Kay)

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