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[#openIQUII - Workshop] Gamification e Loyalty

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Le slide del workshop #OpenIQUII dedicato a Gamification e Loyalty.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[#openIQUII - Workshop] Gamification e Loyalty

  1. 1. GAMIFICATION & LOYALTY FABIO LALLI CEO - IQUII ALESSANDRO PRUNESTI Social Media Strategist - IQUII
  2. 2. Gamification?
  3. 3. Fare gamification non significa creare giochi
  4. 4. Ma progettare esperienze
  5. 5. La Gamification è il centro dell’esperienza utente Programmi di loyalty Marketing Game Design
  6. 6. CRESCITA DEL MERCATO Il mercato delle piattaforme di gamification vale 100 milioni di dollari. Arriverà a 2,8 miliardi di dollari entro il 2016. Fonte: M2 Research
  7. 7. Fonte: leaderboarded.com LA CRESCITA DEI VENDORS +197% del 2012 +155% nel 2011
  8. 8. Fonte: bouchball.com OBIETTIVI PER I BRAND 47% User Engagement 22% Brand Loyalty 15% Brand Awareness
  9. 9. SETTORI DI APPLICAZIONE
  10. 10. I CINQUE OBIETTIVI della gamification
  11. 11. SWITCH Spostare il comportamento dell’utente dalla sfera dell’interesse personale alla sfera di interesse del brand.
  12. 12. ENGAGE Creare una relazione stretta tra utente e brand.
  13. 13. LOYALTY Creare un rapporto di fidelizzazione con l’utente.
  14. 14. FUN Rendere più divertente e meno noiosa l’esposizione tra utente e brand.
  15. 15. SOLVE Risolvere e migliorare un processo di interazione tra utente e brand.
  16. 16. FATTORI ABILITANTI
  17. 17. FATTORI MECCANICI Regole, badge, punti, missioni, livelli, leader board.
  18. 18. FATTORI ESTETICI Ego, sfida, auto espressione, invidia.
  19. 19. FATTORI TEMPORALI Pressione temporale, appuntamento, contrasto comportamentale, cascata informativa.
  20. 20. MATRICE BISOGNI/STRUMENTI Altruismo Competizione Espressione di sé Realizzazione Status Reward Doni Classifiche Badge Sfide Livelli Punti
  21. 21. Interattiva Esperienza utente Trasformativa Sostituzione Integrazione Modificazione Ridefinizione Sostituzione dei metodi tradizionali di loyalty Da promozioni a esperienze Da raccolte punti a leaderboard Da carte fedeltà a badge Coinvolgimento degli utenti con nuove dinamiche Abilitare la scelta degli obiettivi Creare giochi digitalizzati Leaderboard come incentivo per la social discovery Cambiare i metodi di ingaggio tradizionali Conoscenza attraverso l’esperienza Valorizzazione dei feedback Portare sul digitale i meccanismi di ingaggio e rewarding Innovare completamente l’esperienza dei clienti Nuovi abilitatori tecnologici Nuove tipologie di esperienze Integrare il digitale con l’ambiente fisico
  22. 22. La gamification genera insight strategici per il marketing e la business intelligence.
  23. 23. Livello 4 Livello 3 Livello 2 Livello 1 Engagement Challenge Challenge Challenge Challenge Challenge Achievement Achievement Achievement Achievement Livello 5 Tempo Sfide Inizio Breve Medio Lungo USER CHALLENGE PATTERN
  24. 24. Fedele Attivo Iscritto Visitatore Tempo Utente Engagement Inizio Breve Medio Lungo USER GROWTH PATTERN
  25. 25. ENGAGEMENT Role Driven People Driven Context Driven Legate al ruolo dell’utente e al comportamento che questo assume all’interno della dinamica di gamification. Legati al comportamento degli altri nei miei confronti. Non strettamente legate al comportamento degli utenti.
  26. 26. GAMIFICATION TIMELINE • Feedback immediato • Obiettivo chiaro • Premio chiaro • Poca ripetitività dell’azione • Obiettivi chiari • Premi chiari • Azioni ripetitive, per aumento crescita e consapevolezza • Premi di gratificazione virtuali • Obiettivi complessi • Attivazione comportamento di perlustrazione • Premi tangibili e conferimento status Breve periodo Medio periodo Lungo periodo How to Fase Attivazione Engagement Loyalty Tempo
  27. 27. LOYALTY FRAMEWORK Obiettivo Strumenti Tipologia utenti Attivare Coinvolgere Gratificare Fidelizzare Puntare su convenienza Ingaggiare con regole definite Stimolare la competizione Valorizzare il ruolo della community Visitatore Iscritto Attivo Fidelizzato Inizio Breve Medio Lungo
  28. 28. Paharia R., Loyalty 3.0. Werbach K., HunterD., For the win: how game thinking can revolutionize your business. Linder J., Game-based marketing. Burke B., Gamify: how gamification motivates people to do extraordinary things. Viola F., Gamification. i videogiochi nella vita quotidiana. Viola F. Dai Videogames alla Gamification: Una proposta di Framework operativo (Slideshare) Bibliografia
  29. 29. IQUII S.R.L. Sede Legale: Via Ruggero Fauro, 82 Roma Sede Operativa: Via Lucrino, 15, Roma P.IVA 11289201003 Email: info@iquii.com Web: http://iquii.com Update 15 ottobre 2014

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