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We’re living in a fascinating era: there’s a lot of discussion around advanced tech platforms, trips to the Moon, web-connected tools for legally enhancing athletes’ performances, AI predictive models and so much more.
There’s a topic, anyway, that we must take in account and which must made us understand technology is a tool, not a goal.
The user has changed, is inattentive, disloyal and continuously absent-minded due to sudden changes, resulting from new market-induced needs.
In order to involve him, building up a thrusted and loyal relationship and get benefits from this technological inclusion, we must focus on the user itself and on his experience: data and user knowledge will drive the strategy.
I recently attended a seminar ran by the Italian Olympic Committee on Friday, November 22nd, the main topic being Sport and Innovation, underlining that what stated above implies a deep modification in sport Governing bodies mentality, leading to a digital transformation path at the very same time.
Creating value must be the goal: value for the fan, the athlete, the Club and its partners and sponsors. This is where all this technological hype must be addressed to.
Sport is about emotions, social integration, and engagement. Today, more than ever, sport needs to keep on growing and sustainable while giving unparalled opportunities to many other industries to reach people in a natural and effective manner.
I’d like to extend a huge thanks to Francesco Anesi and Donatella Minelli for inviting me to attend and all the others speakers from Luiss, Almaviva, Accenture and Infront for a very interesting comparison.
Data is The New Oil | #ForwardThinking