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European Football Club | #SportInsight

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Discover exclusive football data about:
- 5 countries (England, France, Germany, Italy, Spain)
- 98 teams
- 21 brands
- and over 1 billion fans!
More on: https://sport.iquii.com/#download

Published in: Sports
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European Football Club | #SportInsight

  1. 1. EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media @2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE
  2. 2. #SPORTINSIGHT 2 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers
  3. 3. #SPORTINSIGHTSPORT.IQUII.COM SEP 2017 L ASTUPDA TE 3 / 16@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. Our long-standing expertise on rugby, tennis, football, superbike and on every sport level led us to structure the new “Innovation Hub”, thought to deepen different areas related to sports. A data-driven project focused on sport: this is OUR CLIENTS
  4. 4. #SPORTINSIGHTSPORT.IQUII.COM SEP 2017 L ASTUPDA TE 4 / 16@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. We understand the strategies of leading international clubs and anticipate industry trends for teams, players, and brands SPORT MARKETING We outline the relationship between sport and new technologies, deepen the development of CRM and membership platform by studying technologies for teams, associations and sporting events INNOVATION TECHNOLOGY Involving the fan in and out of the stadiums with membership, loyalty, proximity and retail strategies FAN ENGAGEMENT We collect data and analysis, produce reports and infographics on clubs, players, events and eSport international platforms INSIGHTS & REPORTS We do
  5. 5. #SPORTINSIGHT 5 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Countries included in this overview E N G L A N D I T A L Y G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY S PA I N 1 L E A G U E 2 0 C L U B S 1 L E A G U E 1 8 C L U B S 1 L E A G U E 2 0 C L U B S S P A I N 1 L E A G U E 2 0 C L U B S F R A N C E 1 L E A G U E 2 0 C L U B S
  6. 6. #SPORTINSIGHT 6 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE EUROPE SnapShot / General BRANDS 21 CLUBS 98 FANS 1.06 B COUNTRIES 5 Total COUNTRIES analyzed: England, France, Germany, Italy, Spain Total CLUBS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga Total TECH BRANDS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga Total Facebook, Twitter, Instagram FANS of the clubs analyzed
  7. 7. #SPORTINSIGHT 7 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Ranking of the TOP 20 most followed European Clubs on Facebook 105 M 103 M 74 M 47.9 M 43.6 M 38 M 31.6 M 30.2 M 30 M 26.8 M 685.1 M TOTAL FAN BASE EUROPE Facebook 27.500.000082.500.00055.000.000110.000.000 REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL FC PARIS S. GERMAIN FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID AS ROMA TOTTENHAM HOTSPUR LEICESTER CITY FC INTERNAZIONALE AS MONACO OLYMPIQUE DE MARSEILLE SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 105 M 103 M 74 M 47.9 M 43.6 M 38 M 31.6 M 30.2 M 30 M 26.8 M 24.8 M 15.4 M 13.7 M 8.8 M 8.5 M 6.6 M 6.2 M 4.8 M 4.8 M 4 M
  8. 8. #SPORTINSIGHT 8 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Ranking of the TOP 20 most followed European Clubs on Twitter 26.2 M 24 M 14.4 M 11.5 M 10.1 M 8.5 M 5.7 M 5.3 M 5.2 M 4.9 M 168.5 M TOTAL FAN BASE EUROPE Twitter 6.250.000018.750.00012.500.00025.000.000 REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC ARSENAL CHELSEA FC FC LIVERPOOL AC MILAN FC PARIS S.GERMAIN JUVENTUS FC MANCHESTER CITY FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE MARSEILLE TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE FC EVERTON OLYMPIQUE LYONNAIS 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 26.2 M 24 M 14.4 M 11.5 M 10.1 M 8.5 M 5.7 M 5.3 M 5.2 M 4.9 M 4 M 3.4 M 2.9 M 2.4 M 2.3 M 1.8 M 1.4 M 1.3 M 1.3 M 1.3 M
  9. 9. #SPORTINSIGHT 9 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Ranking of the TOP 20 most followed European Clubs on Instagram 52.7 M 52.2 M 19.1 M 10.9 M 10.1 M 10.1 M 9.7 M 7.9 M 5.3 M 4.7 M 212.1 M TOTAL FAN BASE EUROPE Instagram 20.000.000040.000.00060.000.000 REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC BAYERN MÜNCHEN FC ARSENAL CHELSEA FC FC PARIS S.GERMAIN JUVENTUS FC MANCHESTER CITY FC LIVERPOOL BORUSSIA DORTMUND AC MILAN ATLÉTICO DE MADRID LEICESTER CITY FC INTERNAZIONALE TOTTENHAM HOTSPUR AS ROMA AS MONACO SSC NAPOLI FC EVERTON 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 52.7 M 52.2 M 19.1 M 10.9 M 10.1 M 10.1 M 9.7 M 7.9 M 5.3 M 4.7 M 4.5 M 3.7 M 3.6 M 1.8 M 1.5 M 1.3 M 1.1 M 701 K 679 K 496 K
  10. 10. #SPORTINSIGHT 10 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Ranking of the TOP 20 most followed European Clubs based on the aggregate Facebook, Twitter, Instagram fanbase 184.9M [ TOTAL SUM ] 179.7 M 107.6 M 68.2 M 59.7 M 58.5 M 46.7 M 43.6 M 43.2 M 37.1 M 1.06 B TOTAL FAN BASE EUROPE Social 27.500.000082.500.00055.000.000110.000.000 REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC ARSENAL FC BAYERN MÜNCHEN FC PARIS S. GERMAIN FC LIVERPOOL JUVENTUS FC MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR AS ROMA LEICESTER CITY FC INTERNAZIONALE OLYMPIQUE DE MARSEILLE AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 184.9 M 179.7 M 107.6 M 68.2 M 59.7 M 58.5 M 46.7 M 43.6 M 43.2 M 37.1 M 34.3 M 22.9 M 20.8 M 12.2 M 11.5 M 9.5 M 9.1 M 7.7 M 7.3 M 5.8 M
  11. 11. #SPORTINSIGHT 11 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Social Media coverage of the 5 COUNTRIES based on the presence of their related CLUBS in the European TOP 20 most followed teams 20 5 CLUBS COUNTRIES EUROPE Clubs 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN
  12. 12. #SPORTINSIGHT 12 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Potential Social Media exposition of the TECH BRANDS in relation to the total fan base of the 98 sponsored European clubs 458.1 M 402.9 M 100.2 M 49.4 M 11.2 M 9.5 M 9.3 M 6.9 M 4.4 M 4 M 1.06 B TOTAL FAN BASE EUROPE Social Brands 125.000.0000375.000.000250.000.000500.000.000 ADIDAS NIKE PUMA NEW BALANCE UMBRO MACRON KAPPA JOMA LE COQ SPORTIF JAKO UNDER ARMOUR LOTTO ERIMA HS FOOTBALL HUMMEL ACERBIS PATRICK GIVOVA KELME ZEUS FG SPORT 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 458.1 M 402.9 M 100.2 M 49.4 M 11.2 M 9.5 M 9.3 M 6.9 M 4.4 M 4 M 2.8 M 2 M 1.4 M 786 K 700 K 547 K 481 K 387 K 307 K 178 K 79 K
  13. 13. #SPORTINSIGHT 13 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE TECH BRANDS coverage in relation to the 98 sponsored European clubs 98 21 CLUBS TECH BRANDS EUROPE Tech Brands 5%0 15%10% 20% 1,02 % 1,02 % 1,02 % 1,02 % 1,02 % 1,02 % 1,02 % 1,02 % 2,04 % 2,04 % 2,04 % 8,16 % 10,20 % 9,18 % 6,12 % 6,12 % 4,08 % 4,08 % 16,33 % 20,41 % 1,02 %
  14. 14. #SPORTINSIGHT 14 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Thank you for watching Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain. You will find data and rankings related to Nations, Clubs, Social (Facebook, Twitter, Instagram) and Tech Brands. OR GO TO SPORT.IQUII.COM CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D
  15. 15. #SPORTINSIGHTSPORT.IQUII.COM SEP 2017 L ASTUPDA TE 15 / 16@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. Do you want to meet us to talk about sports, marketing and innovation? You will find us at 2nd Forum Sport & Business by Il Sole 24 Ore on October 16, 2017 in Milan. We will moderate a workshop about: “Sport 4.0: l’era della Sport Technology” together with F.C. Barcelona’s manager, FIGC, Fox Sports Italy and Provincia di Trento. The event is about discussion and networking among professionals, experts and analysts belonging to a sector which is becoming more and more relevant in the global scenario: it will range from themes of the sport system to the most innovative ones of Sport Technology; from the focus on Smart Arenas to interviews with the key players of the industry and the most representative athletes of the Italian and international sports system. Meet Us October 16, 2017 in Milan.
  16. 16. #SPORTINSIGHT 16 / 16SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. SEP 2017 L ASTUPDA TE Data are collected through proprietary tools and concern European clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on September 22, 2017. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. © 2017 IQUII s.r.l. All rights reserved. Methodology and Specs

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