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European Football Club *4th edition* | #SportInsight

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‼️ OUT NOW ‼️
The 4th edition of “European Football Club” report is online.

We started choosing the five countries with the best quality football:
🇬🇧️ England
🇪🇦 Spain
🇮🇹 Italy
️🇩🇪 Germany
🇨🇵 France
to analyze Clubs of first and second divisions, the variation over time and TOP 20 most followed football players.

🔥 In this update, we wanted to give you a more than complete overview on Football Industry, so we added a focus on Social Media fanbase growth related to 204 football clubs analyzed.

More on: https://sport.iquii.com/#download

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European Football Club *4th edition* | #SportInsight

  1. 1. EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media DEC 2017 L ASTUPDA TE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
  2. 2. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 2 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies. In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience. Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be”, a multinational company which is quoted on the Italian stock exchange. We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation. We are Digital Enablers
  3. 3. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHTSPORT.IQUII.COM 3 / 15EUROPEAN FOOTBALL CLUB Our long-standing expertise on rugby, tennis, football, superbike and on every sport level led us to structure the new “Innovation Hub”, thought to deepen different areas related to sports. A data-driven project focused on sport: this is OUR CLIENTS
  4. 4. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHTSPORT.IQUII.COM 4 / 15EUROPEAN FOOTBALL CLUB We understand the strategies of leading international clubs and anticipate industry trends for teams, players, and brands SPORT MARKETING We outline the relationship between sport and new technologies, deepen the development of CRM and membership platform by studying technologies for teams, associations and sporting events INNOVATION TECHNOLOGY Involving the fan in and out of the stadiums with membership, loyalty, proximity and retail strategies FAN ENGAGEMENT We collect data and analysis, produce reports and infographics on clubs, players, events and eSport international platforms INSIGHTS & REPORTS We do
  5. 5. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 5 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB Countries included in this overview E N G L A N D I T A L Y G E R M A N Y E U R O P E E N G L A N D F R A N C E G E R M A N Y I T A LY S PA I N 2 L E A G U E S 4 4 C L U B S 2 L E A G U E S 3 6 C L U B S 2 L E A G U E S 4 2 C L U B S S P A I N 2 L E A G U E S 4 2 C L U B S F R A N C E 2 L E A G U E S 4 0 C L U B S
  6. 6. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 6 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB EUROPE SnapShot / General BRANDS 34 CLUBS 204 FANS 1.1 B COUNTRIES 5 Total COUNTRIES analyzed: England, France, Germany, Italy, Spain Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Serie B e La Liga2 Total TECH BRANDS on jerseys analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2, 2.Bundesliga, Serie B e La Liga2 Total Facebook, Twitter, Instagram FANS of the Football Clubs analyzed +0,89%* *[since November 22, 2017 to December 22, 2017]
  7. 7. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 7 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 106.2 M 103.4 M 73.7 M 47.8 M 43.7 M 37.9 M 32.6 M 30.6 M 30.4 M 28.6 M 713.5 M TOTAL FAN BASE EUROPE Facebook 27.500.000082.500.00055.000.000110.000.000 Ranking of the TOP 20 most followed European Football Clubs on Facebook REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC BAYERN MÜNCHEN FC ARSENAL FC PARIS S. GERMAIN JUVENTUS FC FC LIVERPOOL MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID AS ROMA TOTTENHAM HOTSPUR FC INTERNAZIONALE LEICESTER CITY AS MONACO OLYMPIQUE DE M. SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 106.2 M 103.4 M 73.7 M 47.8 M 43.7 M 37.9 M 32.6 M 30.6 M 30.4 M 28.6 M 24.8 M 15.4 M 13.8 M 8.8 M 8.6 M 7.2 M 6.6 M 5.0 M 4.8 M 4.0 M +0,24 -0,13 -0,07 -0,03 +0,12 -0,08 +1,22 +0,77 +0,24 +2,43 -0,14 -0,11 +0,03 -0,14 +0,11 +7,09 -0,24 +0,11 -0,06 +0,29 CLUBS FANS % VAR* *[since November 22, 2017 to December 22, 2017]
  8. 8. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 8 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 28.1 M 26.4 M 16.5 M 12.6 M 11.2 M 9.3 M 6.3 M 6.0 M 5.7 M 5.5 M6.250.000018.750.00012.500.00025.000.000 199.3 M TOTAL FAN BASE EUROPE Twitter Ranking of the TOP 20 most followed European Football Clubs on Twitter REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC ARSENAL CHELSEA FC FC LIVERPOOL AC MILAN FC PARIS S. GERMAIN JUVENTUS FC MANCHESTER CITY FC BAYERN MÜNCHEN ATLÉTICO DE MADRID BORUSSIA DORTMUND OLYMPIQUE DE M. TOTTENHAM HOTSPUR AS MONACO AS ROMA FC INTERNAZIONALE OLYMPIQUE LYONNAIS FC EVERTON 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 28.1 M 26.4 M 16.5 M 12.6 M 11.2 M 9.3 M 6.3 M 6.0 M 5.7 M 5.5 M 4.2 M 3.8 M 3.1 M 2.8 M 2.6 M 2.0 M 1.5 M 1.5 M 1.4 M 1.4 M +1,83 +2,92 +3,38 +2,47 +3,25 +2,54 +2,55 +3,11 +2,71 +4,06 +1,67 +2,10 +0,96 +3,60 +2,83 +1,95 +1,29 +2,40 +2,89 +1,96 CLUBS FANS % VAR* *[since November 22, 2017 to December 22, 2017]
  9. 9. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 9 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 54.4 M 53.6 M 20.1 M 11.5 M 10.8 M 10.7 M 10.5 M 8.6 M 5.9 M 5.2 M 20.000.000040.000.00060.000.000 226.0 M TOTAL FAN BASE EUROPE Instagram Ranking of the TOP 20 most followed European Football Clubs on Instagram REAL MADRID CF FC BARCELONA MANCHESTER UNITED FC BAYERN MÜNCHEN FC PARIS S. GERMAIN CHELSEA FC FC ARSENAL JUVENTUS FC MANCHESTER CITY FC LIVERPOOL BORUSSIA DORTMUND ATLÉTICO DE MADRID AC MILAN LEICESTER CITY FC INTERNAZIONALE TOTTENHAM HOTSPUR AS ROMA AS MONACO SSC NAPOLI FC EVERTON 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 54.4 M 53.6 M 20.1 M 11.5 M 10.8 M 10.7 M 10.5 M 8.6 M 5.9 M 5.2 M 4.8 M 4.0 M 3.9 M 1.9 M 1.7 M 1.6 M 1.3 M 780 K 750 K 522 K +0,92 +0,74 +1,51 +1,64 +2,98 +1,58 +0,66 +2,14 +3,60 +2,85 +1,41 +2,07 +1,45 +1,04 +2,40 +4,95 +2,01 +2,00 +2,99 +2,10 CLUBS FANS % VAR* *[since November 22, 2017 to December 22, 2017]
  10. 10. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 10 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 188.7 M [ TOTAL FANS ] 183.3 M 110.3 M 69.7 M 61.0 M 59.4 M 49.4 M 45.0 M 44.9 M 40.0 M 27.500.000082.500.00055.000.000110.000.000 1.1 B TOTAL FAN BASE EUROPE Social Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram fanbase REAL MADRID CF FC BARCELONA MANCHESTER UNITED CHELSEA FC FC ARSENAL FC BAYERN MÜNCHEN FC PARIS S. GERMAIN JUVENTUS FC FC LIVERPOOL MANCHESTER CITY AC MILAN BORUSSIA DORTMUND ATLÉTICO DE MADRID TOTTENHAM HOTSPUR AS ROMA FC INTERNAZIONALE LEICESTER CITY OLYMPIQUE DE M. AS MONACO SSC NAPOLI 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 188.7 M 183.3 M 110.3 M 69.7 M 61.0 M 59.4 M 49.4 M 45.0 M 44.9 M 40.0 M 35.0 M 23.3 M 21.5 M 12.8 M 11.6 M 10.4 M 9.6 M 8.1 M 7.8 M 6.1 M +0,67 +0,55 +0,72 +0,73 +0,56 +0,52 +1,83 +1,27 +1,01 +2,82 +0,51 +0,34 +0,76 +1,24 +0,28 +5,59 +0,20 +1,30 +0,76 +0,95 CLUBS FANS % VAR* *[since November 22, 2017 to December 22, 2017] +1 -1
  11. 11. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 11 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 20 5 CLUBS COUNTRIES EUROPE Clubs 35% 10% 25% 15% 15% ENGLAND GERMANY ITALY FRANCE SPAIN Social Media coverage of the 5 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams 348.3 M [ TOTAL FANS ] 108.0 M [ TOTAL FANS ] 65.2 M [ TOTAL FANS ] 393.5 M [ TOTAL FANS ] 82.6 M [ TOTAL FANS ]
  12. 12. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 12 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB 478.4 M 421.5 M 103.7 M 54.1 M 14.9 M 11.7 M 11.2 M 8.6 M 7.6 M 4.4 M 1.1 B TOTAL FAN BASE EUROPE Social Brands 125.000.0000375.000.000250.000.000500.000.000 Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fan base of the 204 sponsored European Football Clubs *[since November 22, 2017 to December 22, 2017] ADIDAS NIKE PUMA NEW BALANCE UMBRO KAPPA MACRON JOMA UNDER ARMOUR LE COQ SPORTIF JAKO ERREA LOTTO ERIMA HUMMEL KELME ACERBIS HS FOOTBALL UHLSPORT ELEV8 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 478.4 M 421.5 M 103.7 M 54.1 M 14.9 M 11.7 M 11.2 M 8.6 M 7.6 M 4.4 M 4.4 M 3.5 M 2.5 M 2.2 M 2.0 M 835 K 798 K 794 K 777 K 680 K +0,73 +1,11 +0,57 +0,97 +0,92 +0,98 +2,82 +0,85 +1,13 +0,23 +0,20 +0,42 +0,80 +1,30 -4,22 +1,63 +0,76 +0,83 +0,60 +0,38 CLUBS FANS % VAR*
  13. 13. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 13 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB EUROPE Tech Brands TECH BRANDS on jerseys coverage in relation to the 204 sponsored European Football Clubs 204 34 CLUBS TECH BRANDS
  14. 14. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHT 14 / 15SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB Thank you for watching Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain. You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram) and Tech Brands on jerseys of the first and second division. OR GO TO CONTACT US INFO@IQUII.COM FOLLOW US ON REPORT PREVIEW D O W N L O A D SPORT.IQUII.COM
  15. 15. @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII. DEC 2017 L ASTUPDA TE #SPORTINSIGHTSPORT.IQUII.COM 15 / 15EUROPEAN FOOTBALL CLUB Data are collected through proprietary tools and concern European Football Clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners. The collection of the data has been carried out on December 22, 2017. The report update will be done on a monthly basis. The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners. Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future. Texts and designs are made by the IQUII team. The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved. Methodology and Specs V. 4.0 - 08.01.18 [first release] Version 4.0

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