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Data-mining the Target Way

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Data-mining the Target Way

  1. Michael King SEO Manager Publicis Modem @ipullrank
  2. Female Male
  3. • • • • • • • • • • • • • • • •
  4. 800 700 600 500 400 300 200 100 0 Positive Negative
  5. • • • • •
  6. • • • •
  7. if (demos.age >= „18‟ && demos.age <= „40‟ && demos.gender=“male” && demos.state == “New York”) { _gaq.push([„_setCustomVar‟,‟1‟,‟Persona‟,‟Curi ous George‟,1]); }
  8. • • • • • • • • • • • • • • • • • • • • • • • •
  9. • • • •
  10. Ranking Conversion Rate 1 2 3 3d glasses 4 2
  11. Referral Conversion Landing Page Ranking Traffic Rate /3d-glasses.html 10 671 /2d-3d- conversion.html 2 400 /3d-tv- glasses.html 3 489 /glasses-free- 3d.html 1 1289 /real-3d- glasses.html 2 852 /3d-ready.html 2 607 /3d-ready-tv.html 2 276

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