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The world’s most powerful
                          Books-on-the-Cloud platform




www.ipublishcentral.com                                 an Impelsys solution
Leaders in Digital Publishing
                                             We are the technology partner for many leading publishers, helping them

                                             compete, evolve and grow in an increasingly complex marketplace.



                                             Through focused technology innovation and deep insight into the

                                             publishing process, we help publishers create new online products and

                                             revenue streams without significant investments.



                                             iPublishCentral is committed to delivering innovative, cost-effective, and

                                             flexible online content delivery technologies and services to the global

                                             publishing industry.



                                             By putting our wealth of experience to work with products like
   ‘ Our mission is to be the leader in
                                             iPublishCentral™, publishers learn how to monetize content, build direct

enabling the global publishing community     relationships with readers, and develop the vision and strategy that builds

                                             tangible, long-term success.
to deliver and market electronic content ’
The iPublishCentral Suite
                                                                                 The Admin Console: The Powerhouse for Publishers

                                                                                 The iPublishCentral Admin Console is a versatile dashboard that empowers
                                                                                 publishers to manage their entire eBookstore business. Be it creating collections, or
                                                                                 providing access codes, to even determining pricing modules, the iPublishCentral
                                                                                 Admin Console is a powerful tool that makes digital publishing very easy.

                                                                                 The Warehouse & Marketing Tools

                                                                                 Our innovative technology support has been designed to meet the growing needs
                                                                                 of the publishing industry. It has iDAMS for warehousing and distributing online
                                                                                 content which is a secure, hosted Digital Asset Management System (DAMS) that
                                                                                 enables publishers to store, search, retrieve and distribute their digital assets from
                                                                                 a single point. iPublish Widget and iPublishViewInside are viral marketing tools that
                                                                                 aid marketing of titles across social channels and other online avenues.




iPublishCentral — Pioneers in Providing
Electronic Publishing Solutions

iPublishCentral, is a one-stop digital publishing infrastructure solution that

has been designed to meet the growing needs of the publishing industry. It is

convenient, caters to all sizes of business, can be deployable and adopted,

and runs on a business model that requires no significant investments.

                                                                                 The End-User Portal: Enabling Experiential Reading
Hundreds of publishers have benefited from the advantages of
                                                                                 To ensure that the readers get the maximum benefit, iPublishCentral helps the
iPublishCentral and more are adopting it everyday. What’s more exciting is
                                                                                 publisher create rich, user-friendly branded eBooks portal. With features like smarter
that it comes in flexible business models and versions to suit publishers from
                                                                                 search, product and site navigation and eCommerce support, the End-User Portal
different segments and different sizes.                                          is the publisher’s best friend.

                                                                                 Data & Analytics
Features like asset management, flexible pricing, multiple device/format
                                                                                 Rich data analysis and reports from iPublishCentral help you zoom-in on your
delivery and innovative access plans empower publishers to get ahead of the
                                                                                 reader market, understand reader behavior, measure your digital-content perfor-
competition. Add to this new exciting features, capability to go live in seven
                                                                                 mance and help your editorial team to create better content.
days and the freedom of pay-as-you go pricing.
                                                                                 The next big challenge for Publishers has not limited itself to managing the books
                                                                                 and carts; but has moved into knowing their audience and market well. It is
                                                                                 becoming increasingly critical for publishers to be informed of their market and live
                                                                                 up to reader’s expectations. iPublishCentral reports understand this challenge and
                                                                                 help publishers realize the benefits of real data analytics and metrics. These reports
                                                                                 help publishers not only get their books delivered and marketed across major
                                                                                 upcoming technology platforms and devices, but also help them with tools to track
                                                                                 and monitor their digital content performance.
1                                               2                                          3
                                                                                     The world’s most powerful             Sell directly to                                Deliver content                         Evaluate your business
                                                                                   Books-on-the-Cloud platform             consumers &                                     across multiple                          performance with rich
                                                                                          that helps publishers             institutions                                       devices                             data analytics & reports



                                                                                                                  eBook Portal
                                                                                                                  iPublishCentral enables publishers to create a media rich                  Publisher Marketing
                    Distribute
                                                                                                                  end-user portal/eBookStore within days. Through their                      Publishers can capitalize on the latest viral marketing tools like
                    Publisher can push assets and title metadata, to                                              eBookStore publishers can offer hundreds of eBooks online, sell            widgets and book previews to create multiple storefronts across
                    infomediaries and resellers through automated,                                                content directly to their readers, as well as, get the flexibility to      the web and promote titles across various social networks & blogs,
                    scheduled or manual pushes. They are also provided                                            offer different pricing models.                                            thereby spinning a worldwide viral web around their book content.
                    with options for quick alerts for data distribution to
                    infomediaries and resellers.




Publisher’s Console
Once registered on iPublishCentral, a publisher has full control over all                                                                                                                         Deliver
digital publishing activities by means of a full-fledged administrator
dashboard. This allows the publisher to define and manage all digital assets                                                                                                                      iPublishCentral helps deliver the online content to end-users on
and end-user access in a simple and efficient way, from a single place.                                                                                                                           various devices like iPhone, iPad, eInk devices, Android devices
                                                                                                                                                                                                  and Computers. The ‘deliver’ module ensures seamless delivery of
                                                                                                                                                                                                  content across all reading devices and creates an easily accessible
                                                                                                                                                                                                  and delightful experience for readers.




                       Business Models
                       iPublishCentral allows publishers to offer flexible Business Models to
                       their readers. They can offer their books on subscription-basis or can
                       even sell them online directly, to end-users and
                       institutional buyers.




                                                                                                                                         Feedback
                                                                                                                                         iPublishCentral helps publishers track and monitor their reader
                                                                                                                                         dynamics and feedback through reports. These feedback
                                                                                                                                         reports are a consolidated form of reader data, captured over
                                                                                                                                         time for all delivered content.
Book-as-an-App

                                                                                 This gives the publisher the power to make select titles available to their read-
                                                                                 ers on various reader devices and smartphones. These Apps are supported for
                                                                                 iPhone, iPad, eInk devices and Android devices.


                                                                                 eBookStore-as-an-App

                                                                                 With the eBookStore-as-an-App offering, publishers can now offer a branded
                                                                                 bookstore on various reading devices and smartphones. These Apps help
                                                                                 publishers transform their collections into branded apps, manage




iPublishCentral Mobile Apps
                                                                                 announcements at the back end, promote and support DRM enabled con-
                                                                                 tent in PDF and ePub formats. It also helps publishers to understand reader
iPublishCentral, with its Mobile Apps solutions, enables publishers to create
                                                                                 behaviors through reports and in exploring proactive ways to monetize content
and execute a full-fledged, successful mobile strategy. It helps publishers to
                                                                                 through these Mobile Apps.
convert books into interesting Mobile Apps for iPad, Android devices and
smartphones. Publishers can choose to offer stand-alone apps for single
titles or an entire collection/catalog of eBooks.




                                                                                                              “Sesame Workshop”®, “Sesame Street”®, and associated characters,
                                                                                                                     trademarks, and design elements are owned and licensed by
                                                                                                                Sesame Workshop. © 2010 Sesame Workshop. All Rights Reserved.
iPublishCentral’s Services

                                                                                 Complementing our array of innovative solutions, iPublishCentral’s Services
                                                                                 add infinite value to your digital content. Be it our Multimedia Services that
                                                                                 enhance your eBooks by adding animation and effects or our Content
                                                                                 Conversion services that make conversion a smarter, quicker and more
                                                                                 effective process. Our gamut of services is extremely flexible and widespread.


                                                                                 Custom Portal Services

                                                                                 iPublishCentral offers opportunities for publishers to create rich portals around
                                                                                 a book, a series of books or a specific published content. It allows publishers
                                                                                 to monetize their content, strengthen their relationships with readers, and
                                                                                 establish a profitable digital presence.


                                                                                 With our Custom Portal Services, digital content publishers can reduce their
                                                                                 infrastructure and human resource expenses, granting them total freedom and
                                                                                 control over their digital properties. Portals can also be built around journals
                                                                                 and online books.



                                                                                                        Convert print content into interactive multimedia like 2D animation,
                                                                                                        3D animation, interactive internet applications, interactive videos or
                                                                                    Multimedia
                                                                                                        study exercises, mobiles apps and more
Publisher Marketing Services
                                                                                                        Publish electronic samples prior to print, and offers publishers
Once the titles are available in various eBook formats, publishers often face
                                                                                    Virtual Sampling    a faster, easier and powerful way to provide electronic
the challenge of how to best market their assets. The realizable benefits they                          samples of their programs
foresee are — elevated sales, increased store traffic, reader behavior study
and viral marketing of their eBooks.
                                                                                                        Transform standard printed books into virtual electronic books,
                                                                                    Talking eBooks      adding to them a variety of illustrative and audio features such as
At iPublishCentral, we have publishing tools like ViewInside and                                        narration words, and read-along color-coding of words
iPublish Widget, that help publishers reach out to global audience with their
titles but also enable them to discover demographics of where their content                              Deliver content in various formats like XML, PDF, XML/SGML,
                                                                                    Content
is viewed. Our specialized Publisher Marketing Services team takes on the           Conversion           NIMAS, eBooks and image conversions
ownership of marketing your titles by creating and sustaining interest,
                                                                                                         Full online courseware created around a book, LMS cartridges,
enhancing product visibility that ultimately facilitate sales conversions.
                                                                                    eLearning            assessment engines for all major LMS system and instructional
                                                                                                         designers, image designers, skill sets


              Enable Direct Sales                                                                       Support for online content with online publishing tools such as instructor
      Digital content publishers can direct                                                             resource CD/student resource CD, full book on CD, interactive games
       traffic straight to retailers or their          Social Visibility            Ancillary Content   development, powerpoint presentations, flash & interactive
            own digital content portal          Readers and authors can spread                          presentations, Q&A, assessment programs, image collection/image
                                                                                    Development
                                                  information about a title on
                                                      social profile pages                              bank, interactive image bank with label on/off, quiz banks/question
                      Publisher Marketing                                                               bank and audio-video collection
                            Services

                            Smart Reports
                   Know everything about consumer
                    habits with these robust reports
Client Verticals
Over the years, iPublishCentral has evolved as a leading technology
solutions provider in the publishing ecosystem. After all, our reach across
various verticals and publishers has helped us build an unmatched legacy
and strengthened our foothold.
We have partnered with esteemed publishers from various verticals and
helped them in their digital endeavors.




STM (Science Technology Medicine)                                             Associations and Societies




Educational                                                                   University Presses




  Children                                                                     Trade
iPublishCentral
    Products
                                      Value Proposition
   Warehouse


                           One-stop solution that addresses all the needs
    Distribute
                                           of publishers


      Market

                        End-to-end content services for all major publishing
      Deliver        verticals like: STM, Trade, Educational, Children, University
                       Presses, Associations and Societies, Professional and
                                 Reference, Religious and Libraries
   Mobile Apps



   Publisher
 Marketing Tools       iPublishCentral lets the publishers step-up their digital
                        strategies by presenting to them a brand new way to
                        warehouse, distribute, deliver and market their online

 iPublishCentral                 assets — all through one platform
    Services

Content Conversion
                      The business-critical info like reader’s feedback, content
                      monitoring, book performance and selling demogaphics
    Multimedia                  are readily available to the publishers


  Talking eBooks
                           iPublishCentral helps publishers reach the right
                              audience through marketing tools like —
 Virtual Sampling
                                   iPublish Widget and ViewInside


    eLearning
                     With iPublishCentral, your books go Mobile and reach the
                           readers through multiple platforms and devices
 Ancillary Content
  Development                             across the globe
Impelsys is the company to watch over the next few years.
     Steve Paxhia, Seybold Report




     iPublishCentral is poised at the right place at the right time because
     it encourages publishers, big and small, to experiment with web
     technologies.
     Marisa Peacock, CMSWire




     The iPublishCentral platform allows us to meet our readers where
     they are: online. It has given us a way to move our book content
     online without the investment of time or money that would be
     required to build such a platform ourselves.
     Gita Manaktala, Marketing Director for The MIT Press


     iPublishCentral also helped us open new markets internationally.
     Tom Reycraft, President of Benchmark Education Company




US                                                    INDIA
IMPELSYS INC.                                         IMPELSYS INDIA PVT. LTD.
55 Broad Street, 16th Floor, New York, NY 10004.      #150, ‘B’ Tower, 8th Floor, Diamond District
USA, Tel: +1 212 239 4138                             Airport Road, Bangalore 560 008. India
Fax: +1 917 591 9536                                  Tel: +91-80-66167500.

UK                                                    UAE
IMPELSYS INC.                                         IMPELSYS INC.
#28, Long Lodge Drive, Walton On Thames Surrey        P O Box No. 50084, HFZ-Sharjah
KT123BY, UK. 44-781-469-9591                          United Arab Emirates




www.ipublishcentral.com                                                              an Impelsys solution

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iPublishCentral Corporate Brochure 2011

  • 1. The world’s most powerful Books-on-the-Cloud platform www.ipublishcentral.com an Impelsys solution
  • 2. Leaders in Digital Publishing We are the technology partner for many leading publishers, helping them compete, evolve and grow in an increasingly complex marketplace. Through focused technology innovation and deep insight into the publishing process, we help publishers create new online products and revenue streams without significant investments. iPublishCentral is committed to delivering innovative, cost-effective, and flexible online content delivery technologies and services to the global publishing industry. By putting our wealth of experience to work with products like ‘ Our mission is to be the leader in iPublishCentral™, publishers learn how to monetize content, build direct enabling the global publishing community relationships with readers, and develop the vision and strategy that builds tangible, long-term success. to deliver and market electronic content ’
  • 3. The iPublishCentral Suite The Admin Console: The Powerhouse for Publishers The iPublishCentral Admin Console is a versatile dashboard that empowers publishers to manage their entire eBookstore business. Be it creating collections, or providing access codes, to even determining pricing modules, the iPublishCentral Admin Console is a powerful tool that makes digital publishing very easy. The Warehouse & Marketing Tools Our innovative technology support has been designed to meet the growing needs of the publishing industry. It has iDAMS for warehousing and distributing online content which is a secure, hosted Digital Asset Management System (DAMS) that enables publishers to store, search, retrieve and distribute their digital assets from a single point. iPublish Widget and iPublishViewInside are viral marketing tools that aid marketing of titles across social channels and other online avenues. iPublishCentral — Pioneers in Providing Electronic Publishing Solutions iPublishCentral, is a one-stop digital publishing infrastructure solution that has been designed to meet the growing needs of the publishing industry. It is convenient, caters to all sizes of business, can be deployable and adopted, and runs on a business model that requires no significant investments. The End-User Portal: Enabling Experiential Reading Hundreds of publishers have benefited from the advantages of To ensure that the readers get the maximum benefit, iPublishCentral helps the iPublishCentral and more are adopting it everyday. What’s more exciting is publisher create rich, user-friendly branded eBooks portal. With features like smarter that it comes in flexible business models and versions to suit publishers from search, product and site navigation and eCommerce support, the End-User Portal different segments and different sizes. is the publisher’s best friend. Data & Analytics Features like asset management, flexible pricing, multiple device/format Rich data analysis and reports from iPublishCentral help you zoom-in on your delivery and innovative access plans empower publishers to get ahead of the reader market, understand reader behavior, measure your digital-content perfor- competition. Add to this new exciting features, capability to go live in seven mance and help your editorial team to create better content. days and the freedom of pay-as-you go pricing. The next big challenge for Publishers has not limited itself to managing the books and carts; but has moved into knowing their audience and market well. It is becoming increasingly critical for publishers to be informed of their market and live up to reader’s expectations. iPublishCentral reports understand this challenge and help publishers realize the benefits of real data analytics and metrics. These reports help publishers not only get their books delivered and marketed across major upcoming technology platforms and devices, but also help them with tools to track and monitor their digital content performance.
  • 4. 1 2 3 The world’s most powerful Sell directly to Deliver content Evaluate your business Books-on-the-Cloud platform consumers & across multiple performance with rich that helps publishers institutions devices data analytics & reports eBook Portal iPublishCentral enables publishers to create a media rich Publisher Marketing Distribute end-user portal/eBookStore within days. Through their Publishers can capitalize on the latest viral marketing tools like Publisher can push assets and title metadata, to eBookStore publishers can offer hundreds of eBooks online, sell widgets and book previews to create multiple storefronts across infomediaries and resellers through automated, content directly to their readers, as well as, get the flexibility to the web and promote titles across various social networks & blogs, scheduled or manual pushes. They are also provided offer different pricing models. thereby spinning a worldwide viral web around their book content. with options for quick alerts for data distribution to infomediaries and resellers. Publisher’s Console Once registered on iPublishCentral, a publisher has full control over all Deliver digital publishing activities by means of a full-fledged administrator dashboard. This allows the publisher to define and manage all digital assets iPublishCentral helps deliver the online content to end-users on and end-user access in a simple and efficient way, from a single place. various devices like iPhone, iPad, eInk devices, Android devices and Computers. The ‘deliver’ module ensures seamless delivery of content across all reading devices and creates an easily accessible and delightful experience for readers. Business Models iPublishCentral allows publishers to offer flexible Business Models to their readers. They can offer their books on subscription-basis or can even sell them online directly, to end-users and institutional buyers. Feedback iPublishCentral helps publishers track and monitor their reader dynamics and feedback through reports. These feedback reports are a consolidated form of reader data, captured over time for all delivered content.
  • 5. Book-as-an-App This gives the publisher the power to make select titles available to their read- ers on various reader devices and smartphones. These Apps are supported for iPhone, iPad, eInk devices and Android devices. eBookStore-as-an-App With the eBookStore-as-an-App offering, publishers can now offer a branded bookstore on various reading devices and smartphones. These Apps help publishers transform their collections into branded apps, manage iPublishCentral Mobile Apps announcements at the back end, promote and support DRM enabled con- tent in PDF and ePub formats. It also helps publishers to understand reader iPublishCentral, with its Mobile Apps solutions, enables publishers to create behaviors through reports and in exploring proactive ways to monetize content and execute a full-fledged, successful mobile strategy. It helps publishers to through these Mobile Apps. convert books into interesting Mobile Apps for iPad, Android devices and smartphones. Publishers can choose to offer stand-alone apps for single titles or an entire collection/catalog of eBooks. “Sesame Workshop”®, “Sesame Street”®, and associated characters, trademarks, and design elements are owned and licensed by Sesame Workshop. © 2010 Sesame Workshop. All Rights Reserved.
  • 6. iPublishCentral’s Services Complementing our array of innovative solutions, iPublishCentral’s Services add infinite value to your digital content. Be it our Multimedia Services that enhance your eBooks by adding animation and effects or our Content Conversion services that make conversion a smarter, quicker and more effective process. Our gamut of services is extremely flexible and widespread. Custom Portal Services iPublishCentral offers opportunities for publishers to create rich portals around a book, a series of books or a specific published content. It allows publishers to monetize their content, strengthen their relationships with readers, and establish a profitable digital presence. With our Custom Portal Services, digital content publishers can reduce their infrastructure and human resource expenses, granting them total freedom and control over their digital properties. Portals can also be built around journals and online books. Convert print content into interactive multimedia like 2D animation, 3D animation, interactive internet applications, interactive videos or Multimedia study exercises, mobiles apps and more Publisher Marketing Services Publish electronic samples prior to print, and offers publishers Once the titles are available in various eBook formats, publishers often face Virtual Sampling a faster, easier and powerful way to provide electronic the challenge of how to best market their assets. The realizable benefits they samples of their programs foresee are — elevated sales, increased store traffic, reader behavior study and viral marketing of their eBooks. Transform standard printed books into virtual electronic books, Talking eBooks adding to them a variety of illustrative and audio features such as At iPublishCentral, we have publishing tools like ViewInside and narration words, and read-along color-coding of words iPublish Widget, that help publishers reach out to global audience with their titles but also enable them to discover demographics of where their content Deliver content in various formats like XML, PDF, XML/SGML, Content is viewed. Our specialized Publisher Marketing Services team takes on the Conversion NIMAS, eBooks and image conversions ownership of marketing your titles by creating and sustaining interest, Full online courseware created around a book, LMS cartridges, enhancing product visibility that ultimately facilitate sales conversions. eLearning assessment engines for all major LMS system and instructional designers, image designers, skill sets Enable Direct Sales Support for online content with online publishing tools such as instructor Digital content publishers can direct resource CD/student resource CD, full book on CD, interactive games traffic straight to retailers or their Social Visibility Ancillary Content development, powerpoint presentations, flash & interactive own digital content portal Readers and authors can spread presentations, Q&A, assessment programs, image collection/image Development information about a title on social profile pages bank, interactive image bank with label on/off, quiz banks/question Publisher Marketing bank and audio-video collection Services Smart Reports Know everything about consumer habits with these robust reports
  • 7. Client Verticals Over the years, iPublishCentral has evolved as a leading technology solutions provider in the publishing ecosystem. After all, our reach across various verticals and publishers has helped us build an unmatched legacy and strengthened our foothold. We have partnered with esteemed publishers from various verticals and helped them in their digital endeavors. STM (Science Technology Medicine) Associations and Societies Educational University Presses Children Trade
  • 8. iPublishCentral Products Value Proposition Warehouse One-stop solution that addresses all the needs Distribute of publishers Market End-to-end content services for all major publishing Deliver verticals like: STM, Trade, Educational, Children, University Presses, Associations and Societies, Professional and Reference, Religious and Libraries Mobile Apps Publisher Marketing Tools iPublishCentral lets the publishers step-up their digital strategies by presenting to them a brand new way to warehouse, distribute, deliver and market their online iPublishCentral assets — all through one platform Services Content Conversion The business-critical info like reader’s feedback, content monitoring, book performance and selling demogaphics Multimedia are readily available to the publishers Talking eBooks iPublishCentral helps publishers reach the right audience through marketing tools like — Virtual Sampling iPublish Widget and ViewInside eLearning With iPublishCentral, your books go Mobile and reach the readers through multiple platforms and devices Ancillary Content Development across the globe
  • 9. Impelsys is the company to watch over the next few years. Steve Paxhia, Seybold Report iPublishCentral is poised at the right place at the right time because it encourages publishers, big and small, to experiment with web technologies. Marisa Peacock, CMSWire The iPublishCentral platform allows us to meet our readers where they are: online. It has given us a way to move our book content online without the investment of time or money that would be required to build such a platform ourselves. Gita Manaktala, Marketing Director for The MIT Press iPublishCentral also helped us open new markets internationally. Tom Reycraft, President of Benchmark Education Company US INDIA IMPELSYS INC. IMPELSYS INDIA PVT. LTD. 55 Broad Street, 16th Floor, New York, NY 10004. #150, ‘B’ Tower, 8th Floor, Diamond District USA, Tel: +1 212 239 4138 Airport Road, Bangalore 560 008. India Fax: +1 917 591 9536 Tel: +91-80-66167500. UK UAE IMPELSYS INC. IMPELSYS INC. #28, Long Lodge Drive, Walton On Thames Surrey P O Box No. 50084, HFZ-Sharjah KT123BY, UK. 44-781-469-9591 United Arab Emirates www.ipublishcentral.com an Impelsys solution