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Frankfurt book fair 2012, e books


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Frankfurt book fair 2012, e books

  1. 1. iPublishCentral The Worlds Most Powerful eBook Delivery Platform Publisher Infrastructure Company
  2. 2. Vision & Mission Vision Mission To make the world a better To be the leader in enabling place by helping spread the global book publishing knowledge through community to deliver technology. and market electronic content.
  3. 3. Impelsys: In Numbers12 Domain Expertise • Products to lower cost of e- Delivery & Scale • Offshore delivery modelYEARS investments with Onsite support • Content & Technology services100% to support content delivery life cycle • Strong partner vendor network for specialized skill sets and elasticFOCUS ON PUBLISHING • eLearning strength to support capacity publishers move to learning • 200+ committed225+ • Sales & Account in US, Europe and Middle East resources with partner networkEMPLOYEES 100 75+ 25000+ Million plus PUBLISHERS LIVE PORTALS TITLES VISITING TRAFFIC
  4. 4. Business Model Transition iPlatform – a •iPublishCentral – a SaaS publishing platform custom software launched. framework based •Success with publishers around the world big portal development and small solution launched •Low upfront with transaction share model and deployed for •Support for book clubs, enriched content andStarted as offshore services several publishers device-agnostic content accesscompany; First publisherportal deployed 2001-2004 2005-2008 2009-2012 SaaS SERVICES PRODUCTS OFFERING
  5. 5. Success In Major Markets Educational & Associations & University STM Children Societies Trade Presses
  6. 6. iPublishCentralAn eBook infrastructure solution that helps publishers Publish, Deliver, Market & Analyze theireBooks through a Software as a Service (SaaS) model. Publisher Administration Backend SaaS Advantage Digital Warehouse DRM & Open content Configure & Go PDF – ePub – Mobi Encrypted Content Off the shelf solution ONIX, Covers Images Non-DRM downloads Rapid Time to Market Product Management Permissions Technology Refresh Categories & Collections Print & Copy restrictions Pick & choose add-ons Print & ebook bundles Content Expiry / rentals Innovate & Experiment Analytics Add-On Managed Solution Usage Analytics ACS4 module Hosting & Maintenance Sales Reporting Improve ROI
  7. 7. iPublishCentralA solution that publishers and extend it through off- to try out new or extend license the-shelf add-ons existing digital strategy. Marketing Publisher Branded Portals ViewInside Buy once read Catalog Online Preview everywhere Categorized Catalog Publisher Controlled Online Reading Metadata Search Offline downloads Full-text search Desktops & Tablets Widgets Viral Marketing Virtual Stores on the Net Personalization Pricing Options Notes Purchase & Rentals Bookmarks Marketing Services Discounts & Promotions Highlights Social Media marketing Integrated Ecommerce Print SEO
  8. 8. The Platform
  9. 9. Solution Infrastructure
  10. 10. Publisher
  11. 11. Building A Direct Channel &Brand Build Direct-to-Consumer channel to enhance brand value and build customer loyalty. Build individual series portals. Or publish the entire catalog on a single portal. Manage products, subscriptions, promotions and users using Administration Backend Users purchase and read content on publisher branded portal and offline on branded Apps.Users relate the content to the publisher
  12. 12. Reaching Retail, Corporate &Institutional Markets Reach out to the users wherever they are - individual users and institutional patrons.  Offer online purchase and rental options to individual users.  Offer subscriptions to libraries, schools, corporations, hospitals, practices and other institutions through IP address and Referral URL authentication.  Enable Athens and Shibboleth authentication.  Reports to help in making renewal decisions Individuals & Institutions, Local & Global reach
  13. 13. Marketing & Making ContentDiscoverable Publishers want their content to be easily discovered through various marketing channels.  iPublishCentral Portals are Search Engine Optimized.  Use Widgets and ViewInside - viral marketing tools on blogs and social networking sites.  Marketing team works closely with publishers in supporting viral marketing and discoverability. Increase Portal Traffic  Increase Product Visibility Increase Sales  Acquire Global Audience
  14. 14. Flexible Business Models Publishers can create different e-products based on market demands. Sell individual books or book bundles or entire collection. Offer perpetual access or rental (annual, quarterly, monthly, weekly or daily). Create Book Clubs Set the price for individual books and collections for perpetual access and rentals.
  15. 15. Reading Experience Many readers have recently migrated from print to eBooks. Helping them transition over requires features that exceed what print offers. Offer full text search, TOC navigation, zoom, pagination, live internal & external links. Allow page bookmarks, notes and text highlights. Support for both PDF and ePub for device specific optimized content rendering. Deploy branded Bookshelf apps that allow users to read content on their mobile device. Books on the cloud is the expectationBuy-once-read-everywhere
  16. 16. Offer More Than Just Books As formats become richer (ePub to ePub3) publishers want to offer enriched content with links, audio, video & interactivity.  Enables publishers to offer ePub3 content to their readers. Media-enriched content transform these books through interactive reading experience.  Build media-rich content with audio, video and interactivity.  Content is becoming more and more like software eBook experience exceeds print experience
  17. 17. Analytics Readers purchase publisher’s books. It’s time publishers know what they are really reading. And what they are looking for. And are not able to find it. Understand user behavior – purchase and reading. See what users are searching for. Find out what sells more and more importantly, what is read. See where your users are. Run reports for today, last quarter or last year. Export report data for external analysis. Drill down reports to books and to individual page views. See reports in grid and as graphs. Allow institutions to access counter reports
  18. 18. Analytics Daily Readership, Top titles read, Geographical heat map, Searches & More
  19. 19. Portal & Apps High Level
  20. 20. Sample Storefront & Catalog  Publisher Branding  Category listing  Catalog listing  Content search  ViewInside links  User login area  Featured Books  Best Sellers  New arrivals
  21. 21. Bookshelf & Online Reader User’s Bookshelf Page Online Reader All purchased / subscribed books Table of Content Reader download for offline reading Page navigation, search, zoom Access code redemption Notes, bookmarks, highlights, print
  22. 22. Online & Offline Reading Online reading on Desktops and iOS Branded Bookshelf Reader Support PCs/Mac and iPad /offline reading Apps
  23. 23. Branded Bookshelf App for iPad & AndroidPublisher Branded App that mirrors the allows users to synchronize download and access iPublishCentral website their online bookshelf content offline
  24. 24. Proven Solution With Millions of Users… Trade …through our Global Publisher Portals
  25. 25. Success
  26. 26. McGraw Hill Created a rich, online eBookstore Helped McGraw-Hill reach thousands of libraries, readily add new titles and create new collections Customized for seamless integration with McGrawHill’s systems for sales order fulfillment McGraw-Hill gained valuable insights into reader behavior and preferences through interactive reports Exploring retail options for different geographic subsidiariesMcGraw-Hill Education addresses every aspect of education from Pre K through professional learning. To empower teachers, professionals and students of all ages, it uses traditional materials, online learning, and multimedia tools.
  27. 27. F&W Media Created rich, online book clubs for key F+W verticals Helped F+W offer their entire subject collection at a fixed monthly or annual costs Customized user interface specific to the subject collection Offer auto-renewal of monthly subscription through F+W’s payment gateway vendorF+W Media utilized iPublishCentral to manage multiple ebook club portals through their common publisher back office system on iPublishCentral.
  28. 28. Elsevier Science Created branded country specific portals – UK, Germany, Poland, France…. Sell their eBooks to institutions across the world Sell subscriptions based on different institutional needs at book level concurrency. Option for each geographic location to go retail.As the world’s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. It is a leading research publisher of scientific information.
  29. 29. Thieme Created a rich, online eBookstore for their institutional customers and for their retail users Created, delivered and made available, a rich iPad app for their retail customers ( bookshelf/id509171227?ls=1&mt=8) Success with aggressive pricing vs other retail outletsThieme is a premier scientific and medical books publisher of specialty high-quality products for professionals and students.
  30. 30. American Academy ofPediatrics Created a rich, online eBookstore Enhanced online presence and increase book sales Created, delivered and made available, a rich iPad app for AAP eBooks, to AAP customers across the world Exploring Sponsored eBook program with Pharmaceutical companies to subsidize books. American Associations of Pediatrics (AAP) is a society publisher, focused on Pediatrics and serves as a professional organization to over 62,0000 pediatricians. Successfully leveraged iPublishCentral to
  31. 31. Apollo Group | University ofPhoenix Integrated online and mobile readers into the eLearning platform Content delivery to teachers and students through iPC platform Social/Collaborative notes and annotations sharing Rich analytics about student reading patterns for adaptive learning inputs Creating a rich, online content marketplaceApollo Group, Inc., through its subsidiaries, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.
  32. 32. Pricing Model Upfront • One-time setup and configuration fees • Customization& Integration – T & M Transactions Fees Annual Hosting & Maintenance
  33. 33. In the News
  34. 34. Awards & Recognition Top 8 SaaS-Apps Nasscom at Emergeout Conclave, Chennai Best SaaS Solution 2010 SIIA CODiE Awards finalist . iPublishCentral also Impelsys is the company iPublishCentral is poised at helped us open new to watch over the next few the right place at the right markets internationally. years. time because it encourages publishers, big and small, to -Tom Reycraft, -Steve Paxhia, experiment with web President, Benchmark Seybold Report technologies. Education Company -Marisa Peacock, CMSWire