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© 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
may not be disclosed or re...
2
Methodology
Methodology
3
Dates of polling 28th March - 7th April 2015
Sample Size 1,964
Sampling methodology
Random, Multi-stage stra...
Sample Structure Statistics
4
Region
Sample Frame statistics
(April 2015)
*Weighted data
%
Population Census as at 2009
Ad...
Quality Control Measures
 For at least 20% of the interviews, a supervisor is present throughout
 Field managers visit a...
6
Respondents’
Demographic Profile:
28%
2%
30%
8%
11%
9%
10%
1%
1%
9%
22%
28%
23%
4%
4%
2%
5%
1%
2%
Catholic
Catholic Charismatic
Mainstream Protestant (ACK,…...
Demographic Profile
4%
14%
19%
14%
26%
8%
7%
3%
3%
1%
42%
33%
11%
4%
1%
1%
0%
2%
7%
No formal education
Some primary educa...
Demographic Profile
41%
18%
11%
10%
7%
5%
5%
2%
1%
Self-Employed
Unemployed
Employed in the private sector
Peasant/herder ...
10
Foreign Countries
and
Kenya’s Development
“Which foreign country outside of East Africa do you think is most
important for Kenya to have good relations with in orde...
“Outside of East Africa, which country, if any, constitutes the
biggest threat to Kenya’s economic and political developme...
For further information contact:
Dr Tom Wolf
Social Political Consultant
tpwolf1944@gmail.com
Victor Rateng
Project Manage...
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Foreign Relations: Perceived Impact on Kenya’s Development-Presentation

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Perceived Impact on Kenya’s Development Report, released in may 5, 2015

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Foreign Relations: Perceived Impact on Kenya’s Development-Presentation

  1. 1. © 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. SPEC Barometer Press Release: Perceptions of Foreign Countries Prepared by: Ipsos Release date: 4th May 2015
  2. 2. 2 Methodology
  3. 3. Methodology 3 Dates of polling 28th March - 7th April 2015 Sample Size 1,964 Sampling methodology Random, Multi-stage stratified using PPS (proportionate to population size) Universe Data collection methodology Sampling error Face-to-Face interviews at the household level Poll funding Ipsos Limited Kenyan adults, aged 18 and above living in Urban and Rural areas +/-2.2% with a 95% confidence level (Note: Higher error-margins for sub-samples)
  4. 4. Sample Structure Statistics 4 Region Sample Frame statistics (April 2015) *Weighted data % Population Census as at 2009 Adults (18 years +) % Central 257 13 2,548,038 13 Coast 173 9 1,711,549 9 Eastern 293 15 2,907,293 15 Nairobi 206 10 2,042,770 10 North Eastern 94* 5 929,158 5 Nyanza 257 13 2,547,980 13 Rift Valley 484 25 4,795,482 25 Western 200 10 1,980,090 10 TOTAL 1,964 100 19,462,360 100
  5. 5. Quality Control Measures  For at least 20% of the interviews, a supervisor is present throughout  Field managers visit at least 15% of the respondents in the sample at their households to confirm the interviews (i.e. back-checking).  After the interview data are electronically transmitted to the Ipsos Server: an independent team then makes random phone calls to 40% of the respondents to confirm that the interviews were conducted with the said respondents (i.e., telephonic back-checks).  Mobile Data Collection Platform captures GPS location (latitudes and longitudes) of interviews conducted to verify the locations of the interviewers in the field alongside allowing silent recording.  Logical data checks are made on selected questionnaire entries to ensure conformity to the sample’s statistical parameters. 5 Ipsos employs quality control measures to ensure the highest possible integrity of obtained results/data
  6. 6. 6 Respondents’ Demographic Profile:
  7. 7. 28% 2% 30% 8% 11% 9% 10% 1% 1% 9% 22% 28% 23% 4% 4% 2% 5% 1% 2% Catholic Catholic Charismatic Mainstream Protestant (ACK,… SDA Evangelical Other Christian Muslim Refused To Answer/None No religion Public Sector wages/salary Private sector wages /salary Gains from self employment/… Agriculture (own/household farm) Livestock Given money by others Pension from previous employment Other Don’t Know Refused To Answer Demographic Profile 10% 9% 13% 25% 5% 15% 13% 10% 51% 49% 28% 29% 18% 25% 37% 63% 100% Nairobi Coast Nyanza Rift Valley North Eastern Eastern Central Western Female Male 18 - 24 25 - 34 35 - 44 45+ Urban Rural Kenyans 7 Region Gender Age Setting Religion Nationality Source of Household Income Base: All Respondents (n=1,964)
  8. 8. Demographic Profile 4% 14% 19% 14% 26% 8% 7% 3% 3% 1% 42% 33% 11% 4% 1% 1% 0% 2% 7% No formal education Some primary education Primary education completed Some secondary education Secondary education completed Some middle level college (not… Completed mid-level college (Not… Some University education University education completed Post Graduate (Masters, MBA, PhD) Less than 10,000 10,001 – 25,000 25,001 – 40,000 40,001 – 55,000 55,001 – 75,000 75,001 – 100,000 100,001 and above Has No income RTA/DK 8 Level of Education Monthly Household Income (ALL members of the Household) Base: All Respondents (n=1,964)
  9. 9. Demographic Profile 41% 18% 11% 10% 7% 5% 5% 2% 1% Self-Employed Unemployed Employed in the private sector Peasant/herder (own farm/pasture) Casual labour Employed in the public sector Student Retired Other 9 Employment Status Base: All Respondents (n=1,964)
  10. 10. 10 Foreign Countries and Kenya’s Development
  11. 11. “Which foreign country outside of East Africa do you think is most important for Kenya to have good relations with in order to achieve our development goals?” (By Total, Supporters of the Main Political Parties/Coalitions) 11 Country Total (n=1,964) CORD Supporters (n=623) Jubilee Supporters (n=867) % Difference USA 35% 47% 29% -18% China 23% 13% 33% +20% UK 7% 11% 4% -7% Japan 6% 6% 6% 0% South Africa 4% 4% 5% +1% Germany 3% 3% 3% 0% Nigeria 1% 1% 1% 0% Russia 1% 1% 0% -1% Sweden 0% 1% 0% -1% France 0% 0% 1% +1% Ghana 0% 0% 1% +1% DK 11% 5% 12% +7% None 3% 3% 2% -1%
  12. 12. “Outside of East Africa, which country, if any, constitutes the biggest threat to Kenya’s economic and political development?” (By Total, Supporters of the Main Political Parties/Coalitions) 12 Country Total (n=1,964) CORD Supporters (n=623) Jubilee Supporters (n=867) % Difference China 28% 35% 22% -13% USA 21% 16% 28% +8% UK 5% 4% 5% +1% Germany 3% 3% 3% 0% Japan 3% 4% 3% -1% Russia 1% 1% 1% 0% Sweden 1% 0% 1% +1% Nigeria 1% 1% 1% 0% South Africa 1% 1% 1% 0% Israel 0% 1% 0% -1% Saudi Arabia 0% 1% 0% -1% Netherlands 0% 0% 1% +1% Other 2% 2% 2% 0% Invalid 6% 7% 5% -2% DK 20% 15% 18% +3% None 7% 9% 7% -2%
  13. 13. For further information contact: Dr Tom Wolf Social Political Consultant tpwolf1944@gmail.com Victor Rateng Project Manager - Opinion Polls victor.rateng@ipsos.com Follow us on twitter: @IpsosKe 13

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