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Social media initiative

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I created this to present to our Director of Marketing and CEO.

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Social media initiative

  1. 1. Creating a CultureA New Strategy in Social and Digital Marketing for Brasseler USA literature must include the Brasseler USA logo in t All US dental may only be represented in Brasseler blue (Pantone 300) for coloPresented By Ian Pryor May 27, 2011
  2. 2. First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  3. 3. First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  4. 4. First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  5. 5. Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  6. 6. Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  7. 7. Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  8. 8. Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo Share. Create. Connect.
  9. 9. Culture - Zappos Employeeshttp://blogs.zappos.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  10. 10. Culture - Zappos Employeeshttp://blogs.zappos.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  11. 11. Culture - Jones Soda All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  12. 12. Culture - Jones Soda Started a contest for their customers Sent in designs for labels Create Culture http://www.jonessoda.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  13. 13. Culture - Created All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  14. 14. Culture - CreatedSharing our Story“I feel like I know you” All US dental literature must include the Brasseler USA logo in tLet’s begin... may only be represented in Brasseler blue (Pantone 300) for colo
  15. 15. Using Social All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  16. 16. Using SocialCreate a culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  17. 17. Using SocialCreate a culturePurchasing Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  18. 18. Using SocialCreate a culturePurchasing CycleInternal Operations All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  19. 19. Using SocialCreate a culturePurchasing CycleInternal OperationsTools we can use All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  20. 20. Our Purchase Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  21. 21. Our Purchase Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  22. 22. Social Purchase Cycle www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  23. 23. Social Purchase Cycle www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  24. 24. Internal Operations All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  25. 25. Internal Operations Marketing Sales/Service Business Ops Listen & Respond The Face Timing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  26. 26. Internal Tools Needed All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  27. 27. Internal Tools Needed Listening Radian6 Alterian NetBase All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  28. 28. Internal Tools Needed Listening Response and Customer Radian6 Relations Alterian Lithium NetBase HootSuite Socialtext TweetEffect Optify All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  29. 29. Internal Tools Needed Listening Response and Internal Customer Collaboration Radian6 Relations Yammer Alterian Lithium NetBase HootSuite Socialtext TweetEffect Optify All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  30. 30. Tools - Social Media Platforms All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  31. 31. Tools - Social Media Platforms All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  32. 32. Tools - Social Media PlatformsThe Brasseler Blog All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  33. 33. Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, Foursquare All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  34. 34. Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  35. 35. Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogleLinkedIn All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  36. 36. Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogleLinkedInDentaltown, Dental SalesPro, Dr. Bicuspid All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  37. 37. Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  38. 38. Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  39. 39. Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  40. 40. Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  41. 41. Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  42. 42. Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  43. 43. Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  44. 44. Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  45. 45. Social Dental Twitter 57 Subscribers 1,712 Likes 20 Accounts 6,989 Views Employees Mostly Local Reps Included News All US dental literature must include the Brasseler USA logo in t Facebook may only be represented in Brasseler blue (Pantone 300) for colo YouTube
  46. 46. Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  47. 47. Social Dental YouTube 436 Followers 35 Subscribers 401 Tweets 74 Videos Blog Facebook All US dental literature must include the Brasseler USA logo in t Friends of may only be represented in Brasseler blue (Pantone 300) for colo Twitter 1090 Likes Hu-Friedy
  48. 48. Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  49. 49. Social Dental Twitter YouTube Facebook Nothing 2 Videos 675 Likes but only 1 comment All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  50. 50. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background is In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  51. 51. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different Sections In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  52. 52. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad Updates In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  53. 53. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad UpdatesEmployee Blog Innovation/Creativity In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  54. 54. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad UpdatesEmployee Blog Innovation/Creativity In cases where the logo will be represented at size of less than two incDental News Blog distance (as in a banner), the “display” logo may be used as shown below Marketplace Information All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  55. 55. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background is In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  56. 56. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other Platforms In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  57. 57. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other PlatformsTwitter Microblogging In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  58. 58. may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other PlatformsTwitter MicrobloggingFoursquare In cases where the logo will be represented at size of less than two inc Location based Promotions distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  59. 59. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  60. 60. Social Dental - Brasseler USA YouTube and Flickr All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  61. 61. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  62. 62. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  63. 63. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  64. 64. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  65. 65. Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  66. 66. Social Dental - Brasseler USA Dental Blogs and Forums All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  67. 67. Creating a Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  68. 68. Creating a CultureCreate the CultureIntegrate Digital MediaRe-Establish LoyaltyRe-Establish Brasseler All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo

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