Institute for PR Measurement Commission
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Personal Information
Organization / Workplace
Miami, FL United States
Industry
Advertising / Marketing / PR
Website
www.iprmeasure.org
About
The Institute for PR's Commission on Public Relations Measurement & Evaluation was formed under the auspices of the Institute for Public Relations in 1998. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.
Tags
measurement barcelona principles public relations institute for pr media analysis survey research communications measurement ave social media measurement communications roi advertising value equivalency social media communications web analytics integrated marketing cipr icco prsa amec global alliance communications research stakeholder relations market mix analysis reputation management aves business outcomes integrated communications
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