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15 numbers about Marketing Automation


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15 numbers about Marketing Automation.

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15 numbers about Marketing Automation

  1. 1. 15 numbers about Marketing Automation Focus on strategies and ideas, iPresso does the rest.
  2. 2. 84% of top performing companies are using or plan to start using Marketing Automation between 2012 to 2015. (source: Gleanster)
  3. 3. 45% of Marketing Automation spending came from mid-sized companies. (source: Fision Online)
  4. 4. 92% of smaller businesses said they plan to increase their marketing budgets to include Marketing Automation as well. (source: Fision Online)
  5. 5. 80% of top performing companies are using lead scoring and 77% of them are using lead nurturing. (source: Aberdeen Group)
  6. 6. 81% of best-in-class companies list wanting to close sales faster as their number one reason for implementing Marketing Automation. (source: Focus Research)
  7. 7. Companies that invest in marketing automation solutions see 70% faster sales cycle times. (source: Bulldog Solutions).
  8. 8. Marketing automation platform users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non users. (source: Aberdeen Group).
  9. 9. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (source: Forrester Research)
  10. 10. Personalized emails improve click-through rates by 14%. (source: Aberdeen Group)
  11. 11. 63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of Marketing Automation. . (source: Gleanster)
  12. 12. Businesses that use Marketing Automation to nurture prospects experience a 451% increase in qualified leads. (source: The Annuitas Group).
  13. 13. Companies find 20% more sales opportunities when using Marketing Automation. (source: DemandGen)
  14. 14. Companies that automate lead menagement see a 10% or greater increase in revenue in 6-9 months. (source: Gartner Research)
  15. 15. The adoption of Marketing Automation technology is expected to increase by 50% by 2015. (source: SiriusDecisions)
  16. 16. The marketing automation market is predicted to grow from $3,2 billion in 2010 to $4,8 billion in 2015. (source: International Data Corporation)
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