14 numbers about e mail marketing

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E-mail marketing in 14 crucial numbers.

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14 numbers about e mail marketing

  1. 1. 14 numbers about E-mail marketing Focus on strategies and ideas, iPresso does the rest.
  2. 2. 44% of e-mail recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
  3. 3. There are 3.6 billion e-mail accounts in 2013. (The Radicati Group)
  4. 4. By 2016, the number will reach 4.3 billion. (The Radicati Group)
  5. 5. 33% of e-mail recipients open email based on subject line alone. (Convinceandconvert.com)
  6. 6. Subject lines fewer than 10 characters long had an open rate of 58%. (Adestra)
  7. 7. Personalized subject lines are 22.2% more likely to be opened. (Adestra)
  8. 8. E-mails that include social sharing buttons have a 158% higher click-through rate. (GetResponse)
  9. 9. Subscribers below age 25 prefer SMS to e-mail. (Convinceandconvert.com)
  10. 10. This year, about 84% of all e-mail traffic will be spam. (The Radicati Group)
  11. 11. Time spent using e-mail decreased by 34% in users aged 18-24. (comScore Media Metrix)
  12. 12. 64% of decision-makers read their e-mail via mobile devices. (TopRankBlog)
  13. 13. 40% of B2B marketers rated the leads generated by e- mail marketing as high quality. (Software Advice Survey)
  14. 14. The ROI from e-mail marketing is greater than $43 for every dollar spent. (Direct Marketing Association).
  15. 15. In 2011 United States firms alone spent US $1.51 billion on -email marketing and will grow to $2.468 billion in 2016. (Forrester)
  16. 16. Want to know more? Visit us: ipresso.com blog.ipresso.pl

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