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10 marketing trends for 2016

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10 trends that will dominate marketing in 2016!

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10 marketing trends
for 2016
Focus on strategy andideas,
iPressodoes therest.
Mobile will continue to grow
source: Pew Research Center
2/3 of Americans own
smartphones and that
number will rise in 2016.
Marketers will need to
prioritize this channel even
more.
Online video gains ground
8 bn video views from more than 500 million users
occur daily on Facebook alone. In 2017, 74% of all
internet traffic will be video.
source: Syndacast
43% of marketers say personalization led to
more conversions.
Personalization is the key!
source: CMO Council
Content budgets continue to rise
43% of respondents plan to spend between
10% and 30% more in content development
and promotion.
source: Content4Demand
Social media will be a mainstream
marketing channel
65% of adults used social media in 2015,
nearly 10x the number in 2005.
source: Pew Research Center

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10 marketing trends for 2016

  • 1. 10 marketing trends for 2016 Focus on strategy andideas, iPressodoes therest.
  • 2. Mobile will continue to grow source: Pew Research Center 2/3 of Americans own smartphones and that number will rise in 2016. Marketers will need to prioritize this channel even more.
  • 3. Online video gains ground 8 bn video views from more than 500 million users occur daily on Facebook alone. In 2017, 74% of all internet traffic will be video. source: Syndacast
  • 4. 43% of marketers say personalization led to more conversions. Personalization is the key! source: CMO Council
  • 5. Content budgets continue to rise 43% of respondents plan to spend between 10% and 30% more in content development and promotion. source: Content4Demand
  • 6. Social media will be a mainstream marketing channel 65% of adults used social media in 2015, nearly 10x the number in 2005. source: Pew Research Center
  • 7. 80% of consumers are willing to share detailed personal information, such as name, email and nationality. Marketers need to leverage customer data source: Aimia's 2015 Global Loyalty Lens
  • 8. Digital becomes a top priority while traditional channels lag Experts anticipate digital media to beat TV in ad spend in just the next 2 years. source: ZenithOptimedia
  • 9. Marketing technology streamlines the implementation of lead nurturing tactics and is “extremely important” to 75% of companies and “somewhat important” to another 22%. Growing role of technology source: Ascend2
  • 10. 2015 was the breakout year for predictive analytics in marketing, with at least $242 million in new funding for startups that are pioneering this new technology. Predictive analytics in marketing source: Raab Associates
  • 11. Growing popularity of programmatic More than 80% of publishers are currently using programmatic solutions to sell digital advertising, including both RTB and premium direct solutions. source:Operative Media
  • 12. Want to know more? Visit us: ipresso.pl blog.ipresso.pl