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10 marketing trends for 2016

10 trends that will dominate marketing in 2016!

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10 marketing trends for 2016

  1. 1. 10 marketing trends for 2016 Focus on strategy andideas, iPressodoes therest.
  2. 2. Mobile will continue to grow source: Pew Research Center 2/3 of Americans own smartphones and that number will rise in 2016. Marketers will need to prioritize this channel even more.
  3. 3. Online video gains ground 8 bn video views from more than 500 million users occur daily on Facebook alone. In 2017, 74% of all internet traffic will be video. source: Syndacast
  4. 4. 43% of marketers say personalization led to more conversions. Personalization is the key! source: CMO Council
  5. 5. Content budgets continue to rise 43% of respondents plan to spend between 10% and 30% more in content development and promotion. source: Content4Demand
  6. 6. Social media will be a mainstream marketing channel 65% of adults used social media in 2015, nearly 10x the number in 2005. source: Pew Research Center
  7. 7. 80% of consumers are willing to share detailed personal information, such as name, email and nationality. Marketers need to leverage customer data source: Aimia's 2015 Global Loyalty Lens
  8. 8. Digital becomes a top priority while traditional channels lag Experts anticipate digital media to beat TV in ad spend in just the next 2 years. source: ZenithOptimedia
  9. 9. Marketing technology streamlines the implementation of lead nurturing tactics and is “extremely important” to 75% of companies and “somewhat important” to another 22%. Growing role of technology source: Ascend2
  10. 10. 2015 was the breakout year for predictive analytics in marketing, with at least $242 million in new funding for startups that are pioneering this new technology. Predictive analytics in marketing source: Raab Associates
  11. 11. Growing popularity of programmatic More than 80% of publishers are currently using programmatic solutions to sell digital advertising, including both RTB and premium direct solutions. source:Operative Media
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