Why Go Goal

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"At iPOTT we specialize in assisting IT Product companies in promoting their products.
We have observed over several years, learned and adapted to the growing needs of the industry. Our objective here is to highlight the importance of implementing Marketing Strategy to prevent premature termination of software innovations.
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Why Go Goal

  1. 1. Why go Go Goal?At iPOTT we specialize in assisting IT Product companies in promoting their products. As an Internetcompany we at iPott believe in propagating the concept of Marketing Strategy with reference toSoftware Products.We have observed over several years, learned and adapted to the growing needs of the industry. Ourobjective here is to highlight the importance of implementing Marketing Strategy to prevent prematuretermination of software innovations.There are several reasons why a product fails to take-off in the market and many more that contributethe success of a product. Our objective is to discuss these reasons from a Marketing perspective andprovide solutions at the same time. Our endeavor is to use this space to identify best practices beingfollowed and to get these across to you. We also intend to bring out similarities and dissimilarities insoftware product and non-software product marketing styles and what works and what does not. Butmost of all we want to let you know what is happening in the world of internet marketing we want ouraudience to get hold of the various trends being followed and reap the benefits of our rich experience inthis field. We have therefore dedicated this blog to share a few major steps to take to ensure that yourProduct is “ready to take on” in the market before you start selling.The importance of market research before and after product development, the means to avoidcannibalization while marketing similar products from the same company, product branding, pricingstrategy to be adopted and advertising are discussed further.We hope that you will enjoy your reading with us, and share a few invaluable ideas.Happy blogging!To find out more about Us or to subscribe to our blog click here

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