Software on Wheels Chennai January 2012 - WHY SOFTWARE ON WHEELS ?


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Software on Wheels is an event conducted by iPOTT, which is of a very high standard. Software companies can showcase their software on this unbiased platform, without being physically present at the venue.

The event model, exiting crowd pulling mechanism and innovative location, makes this event a winning opportunity for software companies. The intention of the event is Exposure. We do not lead generate or sell. Yet the pattern of the event invariably generates enquiries.

"EXPOSE", the Software on Wheels is scheduled for
January 28th and 29th at Chennai,

Published in: Technology, Business
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Software on Wheels Chennai January 2012 - WHY SOFTWARE ON WHEELS ?

  1. 1. Software on Wheels Top 10 reasons why you should be part of Software on Wheels
  2. 2. Software on Wheels is anevent conducted by IPOTT,which is of a very highstandard. Softwarecompanies can showcasetheir software’s on thisunbiased platform, withoutbeing physically present atthe venue.The unique event model,exiting crowd pullingmechanism and theinnovative locations, makethis event a killingopportunity for softwarecompanies.
  3. 3. Why Software on Wheels….…following slides gives you top 10 reasons to be a part of Software on wheels.
  4. 4. Intention ofSoftware on Wheelsis Exposure. We donot lead generate orsell. Yet the patternof the eventinvariably generatesenquiries.
  5. 5. 1. Software on Wheels is of a different standard and is handled very veryprofessionally. Efforts are made to create a WOW effect in each area, be itgifts, design, presentation etc., the quality shows everywhere.
  6. 6. 2. We haveunderstood whatdrives thecrowd. We haveseen stalls ofbranded productsblank, dull andempty. Weintroducedinnovativequestions, games topull the crowd anddistribute gifts forevery alternateperson.
  7. 7. 3. The appropriate location.. selected after elaborate research. The locationallows easy access, accommodates large crowd, also has its own regularcrowd. The cost incurred to pull a crowd is very less. Which means cost perexposure is very less.
  8. 8. 4. The age group wetarget matches to thatof a B2B or B2C marketfor software. Our crowdpull is concentratedaround the age group27-40. We also invitebusiness community towalk in during businesshours. 5-7pm
  9. 9. 5. Our Target income group will surely be matching what every company willlook for. This group will fall into influencers of decision and also decisionmakers. Income group Between $60K to $100K. This group is a group withmin 2 systems / laptops at home.
  10. 10. 6. The format of theSOW is designed tocater to both the B2B &B2C. Buying decisionsfor software is done onneed and availabilitybasis. The eventenables sharinginformation, and makesavailability &accessibility ofsoftware. Datacollection is also madesimple.
  11. 11. 7. Our promoters at the event understand the importance and value ofdata. They are trained to take special interest in looking at the filled datasheets to remove gaps.
  12. 12. 8. We are the onlyone extending such ainnovative service toreach the consumermarket. Thinking outof the box is the needof the hour. A reasonwhy ‘Liril soap” gotlaunched in coffeeday. The buyermarket is ready forthe innovation, it’sthe seller market whoshould buck up.
  13. 13. 9. Software is a very serious component. Software selling is much moreserious business. We have tried bringing in all excitements into thesame. The SOW is also positioned knowledge sharing event added with fun.
  14. 14. 10. We continuouslyevolve as per marketneeds, every event willbe better than thepreviousone. Technology isbeing usedelaborately.