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Market research may be defined as a systematic and objective identification, collection, analysis and dissemination of information required in understanding and predicting market preferences and trends from the perspective of a product that is either being developed or has already been developed. Generally Market research is conducted to gain an understanding of true state of affairs before releasing a product. Therefore the purpose of such a research is to gain understanding of the local population and their preferences. Based on the data obtained, a Marketing Plan can be formulated that is positioned and targeted at potential customers and at the same time effort is made to create a brand image in a viewer’s mind that can add to the emotional value towards the product.