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Apple Inc. reported highest quarterly revenue and earnings ever with an all-time record sale of iPhone, iPad and Mac. ‘Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share’ (Source: Apple Press Info, Jan 24, 2012). This was just after Steve Jobs’ death on October 5th, 2011. The company has reacted to his death in the most positive way by setting an all-time record. Reflecting on Apple’s past, just a decade ago before Steve Jobs took over as CEO the company held a different vision and was not collaborative enough to win the market.