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A Successful Feature behind a Benefit

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This is no word game but the very meaning of the two words feature and benefit is different. Sometimes Product Entrepreneurs fail to differentiate between these two aspects of their own product or innovation which creates scope for ambiguity and lack of charisma during product launches and promotions. Speaking in general, benefit is the result of a feature. For instance, the basic features of a cell phone include texting, calling, internet and camera. The benefits of having these features include social networking on internet or connecting a PC to internet using Bluetooth on cell phone.

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A Successful Feature behind a Benefit

  1. 1. iPOTT 10-Feb-12 Getting you there… A Successful Feature behind a BenefitGo Goal This is no word game but the very meaning of the two words feature and benefit is different. Sometimes Product Entrepreneurs fail to differentiate between these two aspectsSet, Get, Go… of their own product or innovation which creates scope for ambiguity and lack of charisma during product launches andTo visit this blog Click here. promotions.iPOTT being an end to end Speaking in general, benefit is the result of a feature. Forprovider of innovative and cost instance, the basic features of a cell phone include texting,effective services in the areas of calling, internet and camera. The benefits of having theseknowledge management, sales features include social networking on internet or connecting aenablement and consulting offers PC to internet using Bluetooth on cell phone.a unique and unbiased platformfor software product companies Let me apply this to an innovation. Let us say it is a lab-on-chipworldwide to reach their target which supports detection of 20 different diseases. It is amarkets feature. The advantage of using the lab-on-chip is it reduces need for laboratory equipment required to conduct tedious tests on blood samples and it is not prone to human-errors. www.ipott.com That is a benefit. What are the types of diseases detected? info@ipott.com That is a feature again, but the lesser amount of time taken by the device to perform the test is a benefit. Fundamental idea of marketing a product is to highlight its features and benefits. Many products have identical features, so what makes a product stand out of crowd at the end of day. It is appeal to product, its relevance, pricing and positioning in market. Appearance matters in crowd. Sometimes, feature by itself maybe a benefit for certain users. This is influenced by the availability of similar products in the same market. Too many products offering similar services will eliminate space for benefits as people do not perceive them as benefits any longer but as features. Market is constantly 1|P a g e DN: 007/GG/2012 V1.0 Copyright © 2012 iPOTT
  2. 2. iPOTT Getting you there… growing with people gaining more and more awareness. This has resulted in increasing needs and more demands. This creates scope for more product innovations to fulfill that extraGo Goal need in users that the current product could not address.Set, Get, Go… The overall concept however is that in Marketing strategy a product is the core and highlighting its uniqueness is critical toTo visit this blog Click here. stand out in crowd. Features add to the uniqueness of the product. It enhances the way a product associates itself withWe have blogs targeting a range of the user’s psyche. Sometimes, brand name and emotionalaudience starting from potential value attached to the product itself act as motivators to buyproduct innovators to CEOs product and therefore it is adding to the benefit cult.Audience interested in knowingabout Marketing Strategy, IndianIT trends and Best Practices to beadopted while kick-startingcompany can utilize theinformation provided in theseblogsTechnology TrendsCEO Speak www.ipott.com info@ipott.com 2|P a g e DN: 007/GG/2012 V1.0 Copyright © 2012 iPOTT

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