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This is no word game but the very meaning of the two words feature and benefit is different. Sometimes Product Entrepreneurs fail to differentiate between these two aspects of their own product or innovation which creates scope for ambiguity and lack of charisma during product launches and promotions. Speaking in general, benefit is the result of a feature. For instance, the basic features of a cell phone include texting, calling, internet and camera. The benefits of having these features include social networking on internet or connecting a PC to internet using Bluetooth on cell phone.