iPhone App Strategy


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Presented by Jason Izatt of Izatt International at the June 2009 iPhone Salt Lake Meeting.

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iPhone App Strategy

  1. 1. iPhone Strategy by Jason Izatt Izatt International www.izatt.com Wednesday, July 1, 2009 1
  2. 2. Izatt International www.izatt.com Wednesday, July 1, 2009 2
  3. 3. Wonderful world of iPhone S ailling D e Thr nrful Exciting de i Engaging s W zy tg y t Cra ravatin - on rgo ing Fascinating A oy g nn elois y ar ble n A v u Frustrating Confusing P M ta fi ro able g ! De bt- Wednesday, July 1, 2009 3
  4. 4. Topics for Today Market Research Marketing Pricing/Sales Blogs Updates Social Networks Quality Icon App Reviewers Press Releases Lite Version Video Demos iTunes Reviews Wednesday, July 1, 2009 4
  5. 5. If we have time... What Apple Rejects! Localization Sales reports Accessing foreign App Stores In-app Ad revenue model (Psst! Don’t do it!) Wednesday, July 1, 2009 5
  6. 6. iPhoneAppQuotes.com Benefits of Joining No cost to sign up, no long term contracts. They verify all leads then send via email Each lead is sent to only 3 iphone development companies and/or iPhone developers/freelancers. support@iphoneappquotes.com They advertise and market their services for you, so you can spend more time developing killer iPhone Apps! Wednesday, July 1, 2009 6
  7. 7. Market Research Check the Store! 50,000+ apps: Your idea may be taken! Clients call in ignorance Can you build a better Mouse (Tr)app? Is 20% share enough? Can you offer a better price point? Wednesday, July 1, 2009 7
  8. 8. Pricing and Sales $10 or 99 cents? Top 100: 46 are 99 cents, 24 are $5 or more March 2009: 44 were 99 cents, 23 were $5 or more Price to your audience 99c Puzzle or $10 ToDo? Leave room to have a sale New Year’s, Memorial Day, July 4th, Labor Day Pre-Update Sale, New Update Sale, Fish Sale Wednesday, July 1, 2009 8
  9. 9. Updates DO ‘EM!! Apps being improved edge out competitors Provide GREAT Customer Support Updates can get new release date More front page time Wednesday, July 1, 2009 9
  10. 10. Quality Icon Get a GREAT designer! Get a GOOD designer! Get an OKAY designer! Someone at least better than you are. Wednesday, July 1, 2009 10
  11. 11. Lite Version Great for “Try before you Buy” No In-App purchases “Free apps stay free” - Apple CANNOT have disabled features Ad for full feature on About screen Don’t make it TOO powerful Wednesday, July 1, 2009 11
  12. 12. iTunes Reviews Great customer feedback New update features Clarify description text Clean-up UI Manage your reviews Mark as helpful/unhelpful Remind customers to post reviews Wednesday, July 1, 2009 12
  13. 13. Marketing The days of just throwing an app on the store and making money are (nearly) over! Blogs - your blogs, friend’s blogs, neighbor’s blogs, etc. Social Networks - post/share links to network groups App Reviewers - Promo codes Press Releases - check out prmac.com Video Demos - YouTube, your website, etc. Wednesday, July 1, 2009 13
  14. 14. Thank You! Wednesday, July 1, 2009 14