The document proposes a "Third Way" sustainable development paradigm called "Amazonia 4.0" for the Amazon region. It notes that the current approaches of conservation and resource-intensive development are insufficient. The Third Way would develop a novel bioeconomy based on sustainably harnessing the biological and biomimetic assets of Amazon biodiversity. This could include value chains for food, medicines, industrial products leveraging the region's unique species. The proposal involves creating "Amazon Creative Labs" to build local capacities and promote multidisciplinary innovation around sustainably developing the bioeconomy. The aim is to add value by sustainably utilizing Amazonia's natural assets while empowering and benefiting local populations.

2. AMAZONIA 4.0
A NECESSIDADE DE UM INOVADOR E DISRUPTIVO PARADIGMA
DE DESENVOLVIMENTO SUSTENTÁVEL
Carlos A. Nobre, Ismael Nobre, Andréa Margit,
Maritta Koch-Weser, Adalberto Veríssimo
Iniciativa “Terceira Via Amazônica”
IPEA
Brasília, DF
14 de Maio de 2019
Seminário Internacional Oportunidades de Negócios
para uma Economia Rural Sustentável:
"A Contribuição das Florestas e da Agricultura"

3. ACKNOWLEDGEMENTS
Institutional Support:
Institute for Advanced Studies/USP and IMAZON
Funding:
Arapyaú Foundation, Good Energy Foundation,
Moore Foundation,
Climate and Land Use Alliance
and to the many indivuduais who contribute to the
development of this Initiative.

4. Potential tipping point
20% - 25% of total area
deforested
DRIVERS OF CHANGE
• Global Climate Change
• Regional Deforestation
• Increasing forest fires
• CO2 increase

5. Urgent action is needed
to stop completely
Amazon deforestation!

6. CAN WE STOP AMAZON DEFORESTATION?

7. Deforestation…

8. In the early 1970's the Brazilian
military government starts the
‘geopolitical’ occupation of the
Amazon: incentives to hundreds
of thousands of migrants,
subsidized large cattle ranches,
and roads crisscrossing the
region.
A motto of that time:
”The occupation of the Amazon
will follow the cattle’s footsteps”

9. DEFORESTATION RATES AND COMMODITY PRICES
(BASE 2015)
http://www.agrolink.com.br/cotacoes/Historico.aspx
0
20
40
60
80
100
120
140
0
3000
6000
9000
12000
15000
18000
21000
24000
27000
30000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Reais
Year
(km2/year)
Mean Meat Price
Mean Soy Price

10. GROWTH OF AGRICULTURAL OUTPUT IN THE BRAZILIAN
AMAZON IS DECOUPLED FROM DEFORESTATION RATES
Nobre, Silva e Silva, 2016 (unpublished)
Deforestation rates
YEAR
Annualdeforestationrate(km2)
BrazilianAmazonagriculturaloutput(millionR$)
Amazon agricultural
product

12. Photo by Sebastião Salgado from the book “Terra”

13. FUTURE LAND USE CHANGE IN THE AMAZON:
SUSTAINABILITY OR FRAGMENTATION?
Source: PRODES – INPE and Aguiar et al., 2013
Fragmentation?
Weakening of policy of recent years
Sustainability?
Declining deforestation rates
0
5000
10000
15000
20000
25000
30000
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
Km2/year
Year
Annualdeforestationrates
inBrazilianAmazon
Observed
Deforested Area (%) in 2010
?
Scenarios of future deforestation to 2030
DISTOPIA
UTOPIA

14. IS THERE A ‘THIRD WAY’ SUSTAINABLE
DEVELOPMENT PARADIGM FOR THE AMAZON?
The Two Current Paradigms of Development
(B)
Resource-intensive
development
(A)
Conservation
?
Is There a Third Way?

15. Map of protected areas (green) and indigenous lands (yellow) in the Amazonia region.
(map produced by Conservation International)
THE FIRST WAY: EXPAND PROTECTED AREAS IN THE AMAZON

16. Data
Project DETER
Dalton Valeriano,
Luiz E. Maurano OBT/INPE
FIRE SCARS 2010-2012
30% OF THE INDIAN LAND BURNED

17. THE SECOND WAY: RESOURCE-INTENSIVE DEVELOPEMENT
With its plentiful sun, water and land,
Brazil is quickly surpassing other
countries in food production and
exports. But can it continue to make
agricultural
gains without destroying
the Amazon?
THE GLOBAL FARM
Nature 466, 554-556 (2010)
Image: http://oglobo.globo.com/
AND THE GLOBAL CATTLE RANCH

18. CATTLE US$ 30 - 100 per ha/year SELECTIVE LOGGING - $100 – 400 per ha/25-30 years
Potential of REDD+ $2500 – 5000 per ha ($5-10 ton CO2) SOY $100 – 200 per ha/year
NET PROFITABILITY OF CURRENT ECONOMIC ACTIVITIES IN THE AMAZON AND THE POTENTIAL FOR REDD+
80% of logging is illegal!
Average productivity in the Amazon = 2.9 ton/ha/year!
Average productivity < 1 head of cattle/ha!
Average current CO2 price < $2.5 per ton!
(value o CO2 at Amazon Fund = $1.3 per ton!)

19. Existing and Planned Infrastructure for Amazon:
Initiative for the Integration of Regional Infrastructure in South America (IIRSA) & Member Countries

20. PUSHING FOR CONSERVATION (THE FIRST WAY) AND INCREASING
EFFICIENCY OF COMMODITY PRODUCTION (THE SECOND WAY)
ARE NECESSARY CONDITIONS, BUT FAR FROM BEING SUFFICIENT
TO ENSURE SUSTAINABLE DEVELOPMENT OF THE AMAZON
WHA ELSE?

21. THE AMAZON THIRD WAY
A NOVEL SUSTAINABLE DEVELOPMENT PARADIGM FOR THE AMAZON
AMAZONIA 4.0

22. A M A Z O N
THIRD WAY
What is the potential of a biodiversity-driven bio-
economy in the Amazon to produce viable value chains
for food, nutraceuticals, cosmetics, fragrances,
pharmaceuticals, industrial oils, genetic resources, etc.?

23. DEVELOPMENT OF A NOVEL BIOECONOMY IN THE AMAZON
Fostering Amazon sustainable development by setting priorities to the forest’s biological assets
Functional and
nutraceutical
food, exquisite
flavors, unique
to the Amazon
Molecules and
active ingredient
for allopathic
and herbal
medicines
Specialized
molecules and
enzimes for
industrial
processes and
bioenergy
Inputs for
cosmetics and
functional
cosmetics
Fragrances for
perfumery and
natural flavoring
for food industry
$1 billion
Direct value to
Brazilian Amazon
economy
$4,000/g
Surucucu snake
poison
$30/l
$150/l if sold in
capsules
Increases by
50% in the
ethanol production
$200/l
Essense for
fragrance oil

24. INTENSE ILLEGAL LOGGING
OF UCUHUBA TREES IN THE
AMAZON IN THE LAST 30
YEARS
SPECIES THREATENED TO GO
EXTINCT
A BRAZILIAN COMPANY
RESEARCHED THE POTENTIAL
USE IN COSMETICS OF A
BUTTER MADE OF UCUHUBA
SEEDS
THE NEW USE ADDS VALUE TO
THE UCUHUBA TREE AND
INCOME TO THE RIVERINE
POPULATIONS
THE ANNUAL INCOME
GENERATED BY A
STANDING UCUHUBA
TREE IS 3 TIMES LARGER
THAN THE SINGLE
INCOME FROM A FELLED
TREE
SUSTAINABLE USE OF THE UCUHUBA TREE (VIROLA SURINAMENSIS)

25. THE GLOBAL EMERGENCE OF AÇAÍ

26. ARE THERE WAYS TO UTILIZE AMAZON BIODIVERSITY SUSTAINABLY?
New uses: natural marker for plaque
Direct Economic Value of Açaí
over 250,000 tons/year
over US$ 1 billion/year to Amazon economy
The Açaí Berry Case
Net Profitability from Açaí Production in the Amazon
Pará State: US$ 200 ha/year (unmanaged) to over US$ 1,500 ha/year (managed)
Jardim and Anderson (1987)
Hiraoka (1994a, 1994b)
Brondizio, E. (2007)
Costa F (2017)

27. Slide Courtesy: Prof. Raoni Rajão, UFMG, Brazil; calculations based on IBGE agricultural census, 2019.

28. FOURTH INDUSTRIAL
REVOLUTION
INNOVATIONS
BIOLOGICAL /
BIOMIMETIC
ASSETS
Developing new products, solutions and
platforms leveraging biological assets
Learning from biomimetic assets to develop
new advanced technology platforms
THE AMAZON THIRD WAY COMBINES THE WORLD OF BIOLOGICAL/BIOMIMETIC
ASSETS WITH ADVANCED TECHNOLOGIES IN A VIRTUOUS CIRCLE
APPLYING THE 21ST CENTURY PARADIGM OF KNOWLEDGE SOCIATIES TO THE AMAZON
AMAZONIA 4.0

30. A M A Z O N
THIRD WAY
Pillars of a Standing Forests, Flowing Rivers Biodiversity-Driven Bio-economy
• Harnessing Biological and Biomimetic Assets Sustainably with Modern Technologies
• Equitably Valuing Traditional Knowledge
• Socially-inclusive, Ecologically-sound Development
• Equitable and Fair Sharing of Benefits
• A range of applications from value chains of non-timber biodiversity products to high-
end genetic resources

31. A M A Z O N
THIRD WAY
“To tip transformative change in social-ecological systems in a desirable direction”
T. Lenton
The urgent need of a Great Acceleration of disruptive solutions
AMAZONIA 4.0: disruptive solution for Climate and Biodiversity crisis

32. Data source: IBGE
Image: Google
BRAZILIAN AMAZON LOCALITIES
Locations in all Municipalities of the States of the Legal Amazon
Rural settlement
Village
City
Indian village
Settlement

33. Data source: IBGE
Image: Google
BRAZILIAN AMAZON LOCALITIES
Locations in all Municipalities of the States of the Legal Amazon
Rural settlement
Village
City
Indian village
Settlement

34. Data source: IBGE
Image: Google
BRAZILIAN AMAZON LOCALITIES
Locations in all Municipalities of the States of the Legal Amazon
Rural settlement
Village
City
Indian village
Settlement

35. Data source: IBGE
Image: Google
BRAZILIAN AMAZON LOCALITIES
Locations in all Municipalities of the States of the Legal Amazon
Rural settlement
Village
City
Indian village
Settlement

36. Data source: IBGE
Image: Google
BRAZILIAN AMAZON LOCALITIES
Locations in all Municipalities of the States of the Legal Amazon
Rural settlement
Village
City
Indian village
Settlement

37. Data source: IBGE
Image: Google
4,438 BRAZILIAN AMAZON LOCALITIES
Rural settlement
Village
City
Indian village
Settlement

38. Amazon Third Way
Initiative
Amazonia 4.0
“to add value to the
heart of the forest”
A novel
sustainable
development
paradigm based
upon harnessing
biological and
biomimetic
assets of Amazon
biodiversity

39. Amazon Third Way
Initiative
Amazonia 4.0
“to add value to the
heart of the forest”
A novel
sustainable
development
paradigm based
upon harnessing
biological and
biomimetic
assets of Amazon
biodiversity

40. Amazon Third Way
Initiative
Amazonia 4.0
“to add value to the
heart of the forest”
A novel
sustainable
development
paradigm based
upon harnessing
biological and
biomimetic
assets of Amazon
biodiversity

41. Amazon Third Way
Initiative
Amazonia 4.0
“to add value to the
heart of the forest”
A novel
sustainable
development
paradigm based
upon harnessing
biological and
biomimetic
assets of Amazon
biodiversity

42. Short list of difficulties to aggregate value
deep into the Amazon
Remoteness:
• Huge distances
• Isolation
• Logistics (cost/feasibility)
• Perishable products
Infrastructure:
• Energy supply
• Communication
Equipment:
• Operation training
• Technical assistance
• Parts supply
Processes:
• Complexes transformations
• Qualified personnel
• Quality assurance
• Traceability
Mkt & business:
• Access to qualified markets
• Commerce
• Partnership
• Scale of production
Climate:
• Humidity
• Unreliable roads
Valorization:
• Cultural
• Fair share
• Payments processing
Too expensive?
Unfeasible?

43. Multidisciplinary Research show ways
to promote Nature Protection by
harnessing Nature’s own bio-economic
potentials
What can be done to begin the change?
Capacity Development
Studies carried out by the Program to Protect the Rainforests of Brazil (PPG-7) show that lack of
entrepreneurial skills was accounted as one of the main reasons impeding or slowing down the
development of a non-timber bio-economy in the Amazon.

44. Capacity Development and the
Amazon Creative Labs
Terceira Via
Amazônica
The Amazon
Third Way
Initiative

45. Amazon Creative Labs*
• Developing capacities for biodiversity-driven,
inclusive socioeconomic transformations in
the Amazon
• Transportable field laboratories
on tents or on floating platforms for
innovative experimentation in
smaller communities
• Interactive Fusion of
Knowledge
*conceptual development phase

46. Interactive Fusion of Knowledge
Providing a unique environment for problem-solving innovations based
on a four-pronged approach:
• collaboration
• knowledge sharing
• experimentation and
• open spaces for citizens

48. Fonte: https://epocanegocios.globo.com
Fotos: ROGÉRIO ASSIS/ISA
A RARE VARIETY OF COCOA WAS DISCOVERED IN THE
WAIKAS FOREST IN THE YANOMAMI INDIGENOUS TERRITORY

49. THEOBROMA

52. AMAZON CREATIVE LAB - GENOMICS

53. theguardian.com
Amazon Third
Way
Forest people empowered
to get to the genome of
species on their own
Registering the Biological
and Biomimetic Assets of
the Amazon
on Blockchain registry
To create the innovative
Amazonian BioBank (ABB)
Biological and Biomimetic Assets of the Amazon
AMAZON CREATIVE LAB - GENOMICS

56. The Third Way Initiative
Capacity Development and the
Amazon Creative Labs
The necessary disruptive
transformation of bringing the 4th
Industrial Revolution to the heart of
the forest to be mastered by
Amazonian populations

57. KNOWLEDGE AS THE BASIS OF SUSTAINABILITY FOR THE AMAZON

58. WE NEED A NEW SUSTAINABLE DEVELOPMENT
PARADIGM FOR THE TROPICAL FORESTS
“To add value to the
heart of the forest”
Bertha Becker
Science and technology must offer solutions
for the emergence of an innovative,
knowledge-based standing forest-flowing
rivers economy and local bioindustries
Along with empowerment and quality,
inclusive education for all the forest people
“Saving the heart of
Mother Earth”
Davi Kopenawa

59. Obrigado! ¡Gracias! Thanks!