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Frameworks ActiveLiving

Presentation to Regional Schools Group on November 12, 2008

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Frameworks ActiveLiving

  1. 1. NE Iowa Food & Fitness Initiative <ul><li>Creating strategies for social change focused on Healthy Living! </li></ul><ul><li>Social change - </li></ul><ul><ul><li>Relationships & engagement </li></ul></ul><ul><ul><li>Productive public dialogue </li></ul></ul><ul><ul><li>Shaping policy decisions to provide sustainability </li></ul></ul>
  2. 2. Developing Relationships & Engagement… <ul><li>Common ground </li></ul><ul><ul><li>Local Health Data </li></ul></ul><ul><ul><li>Physical activity </li></ul></ul><ul><ul><li>Accessing local health food </li></ul></ul><ul><ul><li>How do Americans view issues related to healthy lifestyle? </li></ul></ul>
  3. 3. A Frameworks Institution* Research Report - November 2006 * Partner of W. K. Kellogg Foundation
  4. 4. Report Contents…. <ul><li>Explores current patterns of thinking related to fitness </li></ul><ul><li>Strategies that might be most effective in helping people reason about food and fitness. </li></ul>
  5. 5. Revealing Contradictions… <ul><li>American’s lack of fitness : </li></ul><ul><ul><li>People are too busy and hardworking to focus on fitness </li></ul></ul><ul><ul><li>People are too lazy to focus on fitness </li></ul></ul>
  6. 6. <ul><li>Place of fitness in American culture: </li></ul><ul><ul><li>Americans are unconcerned with fitness ( look at how overweight we are ). </li></ul></ul><ul><ul><li>Americans put a strong emphasis on fitness ( look at the constant messages from the media ). </li></ul></ul>Revealing Contradictions…
  7. 7. These Contradictions Reflect… <ul><li>Underlying confusion and uncertainty </li></ul><ul><li>Need some clear messages that can help organize public discussion and thinking </li></ul><ul><li>… about the importance/benefits of fitness </li></ul>
  8. 8. <ul><li>When Americans recognize the importance of fitness… </li></ul><ul><ul><li>It’s more of a Personal Ideal than a successful practice </li></ul></ul><ul><ul><li>For some, it’s very similar to depositing some money in their savings account every month </li></ul></ul>
  9. 9. Parallels Between Fitness & Monthly Savings <ul><li>Important in principle </li></ul><ul><li>Societal value </li></ul><ul><li>Achieving it involves sacrifice and unpleasantness </li></ul><ul><li>Everyone knows it’s difficult - with constant temptations - we don’t expect to be good at it </li></ul>
  10. 10. <ul><li>Despite it’s importance - remains low in priority of practice </li></ul><ul><li>Individual choices are visible while systemic factors are not </li></ul><ul><li>The issue is viewed as “mental” vs. “material” </li></ul>Parallels Between Fitness & Monthly Savings (continued)…
  11. 11. <ul><li>It can be hard to imagine what policy solutions might be like </li></ul><ul><li>The implications are individual - communities and governments have no stake </li></ul><ul><li>We are unsure about new information </li></ul><ul><li>Both have extreme cases of “failure” </li></ul>Parallels Between Fitness & Monthly Savings (continued)…
  12. 12. “ Good News” vs. <ul><li>+ Health advocates have raised topic of fitness to prominent level in American culture </li></ul><ul><li>“ Bad News” </li></ul><ul><li>- Powerfully dominant frame treats fitness as a personal issue - obscures any active role for government, community and industry </li></ul>
  13. 13. Result… <ul><li>No “big picture” messages about the role of industries or governments have succeeded in changing the public conversation in a significant way. </li></ul>
  14. 14. Obesity - Ineffective Cognitive “Tool” <ul><li>Obesity consistently understood as </li></ul><ul><ul><li>Personal failure </li></ul></ul><ul><ul><li>A personal choice </li></ul></ul><ul><ul><li>Lack of awareness </li></ul></ul><ul><ul><li>Has not served to create bigger-picture understanding or conversation about fitness </li></ul></ul>
  15. 15. Research Suggests Some Possible Strategies… <ul><li>Work and Fitness </li></ul><ul><li>Ecological View </li></ul><ul><li>The Food Industry </li></ul><ul><li>Fitness as a Public Good </li></ul>
  16. 16. Work and Fitness <ul><li>Aspects of our work… </li></ul><ul><ul><li>More sedentary </li></ul></ul><ul><ul><li>Longer hours </li></ul></ul><ul><ul><li>Long commutes </li></ul></ul><ul><li>Ways employers could make fitness easier </li></ul><ul><li>Employers benefit when workers are fit </li></ul><ul><li>Strategy = Focus on concrete connections between work and fitness </li></ul>
  17. 17. Ecological View- Needed Discussions <ul><li>How our environment is “engineered” to promote fitness (or not), </li></ul><ul><li>Ways the environment pushes us away or towards health, </li></ul><ul><li>Ways the environment stacks the odds against fitness, </li></ul><ul><li>Ways there are bad fits with our environment and our genes like natural craving for fat, salt, sugar. </li></ul>
  18. 18. The Food Industry <ul><li>Americans need a clearer understanding of the role of food industry in creating the conditions for health & fitness… </li></ul><ul><li>The Industry’s central function is to turn desires and cravings (rather than nutritional needs) into profits. </li></ul><ul><li>Strategy = Explanatory messaging - give people new perspective on our food environment </li></ul>
  19. 19. Fitness as a Public Good <ul><li>We all have a stake in the collective fitness of our community and society. </li></ul><ul><li>Need to recognize “public fitness” as resource/quality that we collectively depend on </li></ul>
  20. 20. Achieving Productive Discussions for Healthy Communities … <ul><ul><ul><li>What does “success” look like? </li></ul></ul></ul><ul><ul><ul><ul><li>Work towards community/regional engagement -- that will shape policies for… </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Increased opportunities for physical activity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Increased access to local healthy food </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Where do we begin? </li></ul></ul></ul><ul><ul><ul><ul><li>Develop a regional understanding of </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Active Living </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Food Systems </li></ul></ul></ul></ul></ul>
  21. 21. What is Active Living? <ul><li>Way of Life --Physical Activity in Daily Routines </li></ul><ul><ul><li>Goal - 30 minutes/day </li></ul></ul><ul><ul><ul><li>Walking/Biking for transportation, exercise or pleasure </li></ul></ul></ul><ul><ul><ul><li>Playing in the park </li></ul></ul></ul><ul><ul><ul><li>Working in the yard </li></ul></ul></ul><ul><ul><ul><li>Taking the stairs </li></ul></ul></ul><ul><ul><ul><li>Using recreation facilities </li></ul></ul></ul>
  22. 22. Active Living Principles <ul><li>Physical activity can improve health and quality of life. </li></ul><ul><li>Everyone should have safe, convenient and affordable choices for physical activity. </li></ul><ul><li>Places should provide a variety of opportunities for physical activity and accommodate a wide range of individual preferences and abilities. </li></ul>
  23. 23. Active Living Principles…cont’d <ul><li>Encourage mixed uses, compact design, and a variety of transportation choices </li></ul><ul><li>Buildings should be designed to promote opportunities for active living, especially active transportation. </li></ul><ul><li>Transportation systems, should provide safe, convenient and affordable access to housing, worksites, schools and community services. </li></ul>
  24. 24. Active Living Principles…cont’d <ul><li>Parks/green space should be safe, accessible, part of a transportation network that connects destinations. </li></ul><ul><li>Governing bodies should plan for ongoing collaboration that ensures continued safety, quality and attractiveness of the physical infrastructure. </li></ul><ul><li>Community governing/planning processes should address impacts of the built environment and transportation choices on residents' ability to be physically active. </li></ul>
  25. 25. County Discussions <ul><li>What key points did you hear? </li></ul><ul><li>What does this information mean for your county? </li></ul><ul><li>Now what? Start looking specifically at the best practices used across the country. </li></ul>