FFI Youth Spokesperson Training

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Youth Spokesperson Training presentation used at the Fall Food and Fitness Conference.

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FFI Youth Spokesperson Training

  1. 1. Youth Messaging Fall Food & Fitness Conference
  2. 2. Agenda: Youth Messaging • Welcome & icebreaker • What exactly is stickiness? • What makes messages sticky: the SUCCESs Model • Conclusion: video contest, progress of youth posters and PowerPoint
  3. 3. What exactly is stickiness?
  4. 4. • Sticky message ideas are easily understood and remembered. • Sticky messages are more likely to change peoples’ behaviors and perceptions.
  5. 5. Brace yourselves for SUCCESs…
  6. 6. Simplicity
  7. 7. J FKFB INAT OUP SNA SAI RS Activity
  8. 8. JFK FBI NATO UPS NASA IRS
  9. 9. Activity What’s a pomelo? • Explanation 1 • Explanation 2
  10. 10. Concreteness
  11. 11. You have 15 seconds to… Write down as many things that are orange as you can think of Activity
  12. 12. You have 15 seconds to… Write down as many orange things in your refrigerator as you can think of.
  13. 13. Credibility
  14. 14. “A panda eats shoots and leaves.” “A panda eats, shoots and leaves.” Verses
  15. 15. Emotional
  16. 16. Activity • Remember the capital of “Kansas” • Remember the first line of Journey’s “Don’t Stop Believing” • Remember the Mona Lisa • Remember your childhood bedroom • Remember the definition of “truth” • Remember the definition of “watermelon”
  17. 17. Stories
  18. 18. Activity
  19. 19. Bye, Bye Jared! • Simplicity– Eat Subway sandwiches and lose weight. • Unexpectedness– Jared lost weight by eating fast food. • Concrete– Image of Jared’s oversized pants. • Credibility– Jared is giving us advice from his first- hand experience. • Emotional– We care about Jared, not just a mass. • Stories– Jared overcame odds. We are inspired!

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