Ian Scott - Chamber Industry Trends


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Ian Scott - Chamber Industry Trends

  1. 1. Chamber Industry TrendsAnd Trends Impactingthe Chamber IndustryICCE Fall ConferenceNov 15, 2012Mason City, IA
  2. 2. Agenda Macro Trends Chamber Trends Perspectives and Assessment Advertisements
  3. 3. Goals Pause and Examine Project and Plan Self-Assessment Motivation
  4. 4. Macro Trends
  5. 5. Government in Economy Largest employers Largest customer Regulation Public-private Partnership
  6. 6. Next Economy Sector Transformation Specialized Skills Market Growth without Job Growth Constant Connectivity
  7. 7. Global Market Talent Social Networks European Debt Chinese Politics Brazilian Energy Policy
  8. 8. Demographic Shift Minority Majority by 2037 Millennial Generation Population Pyramid Retiree Cliff – 59% over age 55 have less than $100,000 saved
  9. 9. “The "Latino Diaspora" is playing akey role in revitalizing small-townAmerica once plagued with ashrinking tax base and dim prospectsfor economic growth….The big Hispanic movement toMidwestern small towns has beenmore recent. Between 2000 and2010, the Hispanic population in theMidwest swelled 49%, more than 12times the 4% overall populationgrowth there, according to thecensus.The number of Latinos climbed 82%in Iowa during that decade and nowrepresents 5% of the statespopulation, the census found.”
  10. 10. Talent War Migration of Young, Single College EducatedU.S. Census Bureau working paperHistorical Migration of the Young, Single, and College Educated:1965 to 2000 (April 2012)
  11. 11. Chamber Trends
  12. 12. Membership Renewal rates back to 2008 levels (84%) Penetration levels down Dues as % of Revenue Varies – 55% for smallest chambers – 24% for largest Average dues unchanged for 4 years Gross revenue per member actually up
  13. 13. Organization Average Staff Turnover - 10-13% Average Staff Tenure – 7 years Smallest Chambers Have Biggest “Member Care” Burden per Employee Most Chambers are Chambers Demographics in the Industry
  14. 14. Government Advocacy Business Climate Credibility Seat at the Table or You’ll Be On the Table
  15. 15. You can measure loss ontaking a strong position. Butyou can’t measure loss onnot taking a position
  16. 16. “Today, chambers need to be proactive in their approach to policy, instead of reactive, to foster business and community advancement.” Mark Eagan, CCE, President and CEO, Albany-Colonie (NY) Regional Chamber
  17. 17. Economic Development“Even if your chamber is not directlyresponsible for recruiting newbusinesses to the area, you shouldthink of yourself as an economicdeveloper. “ Duane A. O’Neill, CEO, Greater Jackson (MS) Chamber Partnership
  18. 18. Why? You make connections You fight bad policy You solve problems You build the community It’s your mission!
  19. 19. New Imperative Economic Development was the 3 I’s – Industry – Inventory – Incentives Now it is the 3 P’s – People – Place – Positioning
  20. 20. People, Place, Positioning Talent Quality of Life Infrastructure Marketing Vision
  21. 21. Regional Cooperation Regions are the scale at which businesses, people and infrastructure operate. Challenges and Opportunities all exist on a regional scale Businesses don’t care about jurisdictional borders
  22. 22. Regional StewardshipMeans… Non-Traditional Partnerships Multi-Sector, Multi-Jurisdictional Managing Diverse Interests Ability to Mobilize Articulating a Vision
  23. 23. Perspectives andAssessment Tools
  24. 24. 2 Biggest Chamber Lies 1. A Chamber CEO’s Daily Planner 2. A Chamber Staff person’s job description Mick Fleming, President, ACCE
  25. 25. Why the Chamber? People Government (Individuals/Community) (Elected & Appointed) Business (Economic Foundation)
  26. 26. Are You Prepared? – Do we have a structure that anticipates the future needs of the Chamber and community? – Do we have an organizational culture that encourages action-taking and risk-taking? David May, CCE, President and CEO, Ft. Collins (CO) Area Chamber
  27. 27. Who else will take responsibilityfor shaping and advancingcommunity growth andprosperity over the long term?
  28. 28. Questions? Comments?Ian ScottVice PresidentAmerican Chamber of Commerce Executivesiscott@acce.org703-998-3530