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Sitecore and the Future of Web Development

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Future of Web Development is all about Personalization

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Sitecore and the Future of Web Development

  1. 1. Sitecore and the Future of Web Development Adrian IORGU May 26, 2017 Keynotes from SUGCON EU 2017 Amsterdam May 17th – 18th df
  2. 2. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. Adrian IORGU Freelance Sitecore Consultant SitecoreTechnology MVP 2016 & 2017 Who Am I ? • Passionate about web development, 15+ years of experience • In love with extreme sports, nature and travel • Grew up inTimisoara and still love it
  3. 3. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 3 1. What is Sitecore ? 2. The Future of Web is Personalization 3. Leverage the Magic of Personalization 4. TrendingTools and Services 5. Demo 6. Q & A Agenda - Keynotes from Sitecore Conference 2017
  4. 4. What isSitecore?
  5. 5. Sitecore© Experience Platform™ Sitecore is a powerful ASP.NET platform for building highly sophisticated and compelling enterpriseWeb solutions, enabling web content editors and marketers to have full control over all aspects of their website from social integration to advanced personalization, e-commerce and much more. Sitecore is a blended solution, it combines a CMS (Content Management System) with a Marketing Platform.
  6. 6. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 6 Over 4,000 customers globally Sitecore’s Customers
  7. 7. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 7 Over 4,000 customers globally A closer look at Sitecore
  8. 8. The Future of Web is Personalization
  9. 9. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 9 Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses Personalization is the Key Benefits?
  10. 10. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 10 Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses Personalization is the Key • More meaningful engagement • Stronger relationships with your customers • Improved conversion rates • Increased revenue • Visitors stick around longer Benefits?
  11. 11. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 11 Google uses it Personalization is everywhere
  12. 12. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 12 Facebook uses it Personalization is everywhere
  13. 13. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 13 Others use it Personalization is everywhere
  14. 14. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 14 Personalization is everywhere How to Leverage the Magic of Content Personalization ?
  15. 15. Leverage the Magic of Personalization
  16. 16. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 16 Sitecore is a great platform that facilitates all sorts of personalization • Sitecore IP Geolocation Service. • Sitecore Device Detection Service • Sitecore Rules Engine & Conditional Renderings •Visitors & Content Profiling • Sitecore AzureToolkit Sitecore Personalization
  17. 17. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 17 Sitecore Rules Engine
  18. 18. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 18 Sitecore Rules Engine
  19. 19. TrendingTools andServices
  20. 20. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 20 TrendingTools and Services https://azure.microsoft.com/en-us/services/cognitive-services/face/ Microsoft Azure: Face API Facial Recognition
  21. 21. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 21 TrendingTools and Services https://azure.microsoft.com/en-us/services/cognitive-services/ Microsoft Azure Cognitive Services
  22. 22. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 22 TrendingTools and Services https://docs.microsoft.com/en-us/bot-framework/ Microsoft BOT Framework
  23. 23. © 2017 Sitecore User Group Conference Europe and its respective speakers. All rights reserved. 23 TrendingTools and Services HoloLens & Virtual Reality
  24. 24. DEMO
  25. 25. Q &A
  26. 26. Subscribe Subscribe for more Sitecore presentations inTimisoara bit.ly/2rXXwEO
  27. 27. ThankYou! More about Sitecore: • sitecore.net • sitecore.stackexchange.com

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