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Heritage Management - 04. interpretations and services

Iolanda Pensa, Lessons "Heritage Management", Università di Bergamo, 2017.

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Concepts and As-is analysis
Critical analysis
Proposal
1.The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5.Target Groups
6. Implications of Heritage
7.Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Lessons Assignment Competence
Iolanda Pensa, Heritage Management, Università di Bergamo, 2017.
iolanda.pensa@supsi.ch - http://iopensa.it
Elements in the mission of heritage attractions
Source:Timothy & Boyd, Heritage Tourism, 2003, p. 134 adapted from Garrod and Fall 2000, p. 691
Conservation
Accessibility
Education
Relevance
Recreation
Financial
Local community
Quality
Interpretation
Source:Timothy & Boyd, Heritage Tourism, 2003, p. 197-217
Education
Entertainment
Conservation and sustainable development
Visitor management
Economic benefits
Environmental benefits
Community involvement
Attitudes and values
Cross-cultural and special needs issues
Bilingual and multilingual interpretation
Cultural differences
Interpretation and people with disabilities
Freeman Tilden’s Six Principles
Source: Freeman Tilden, Interpreting Our Heritage,The University of North Carolina Press, 1957.
1. Any interpretation that does not somehow relate what is being displayed or described to
something within the personality or experience of the visitor will be sterile.
2. Information, as such, is not Interpretation. Interpretation is revelation based upon
information. But they are entirely different things. However all interpretation includes
information.
3. Interpretation is an art, which combines many arts, whether the materials presented are
scientific, historical or architectural.Any art is in some degree teachable.
4. The chief aim of Interpretation is not instruction, but provocation.
5. Interpretation should aim to present a whole rather than a part, and must address itself
to the whole man rather than any phase.
6. Interpretation addressed to children (say up to the age of twelve) should not be a dilution of
the presentation to adults, but should follow a fundamentally different approach.To be
at its best it will require a separate program.
Source: Freeman Tilden, Interpreting Our Heritage,The University of North Carolina Press, 1957.
Visitors
Research
Heritage
Facts Authenticity
Interpretation
Interest in what touches his/her personality, experiences,
ideas.
Interest in the great human story.
People seek enjoyment, not instruction.
Provocation to search out meaning, not instruction.
Gaining an understanding of the greater truths that lie behind
any statement of fact.
Revealing meaning and relationships.
Relating the unfamiliar to the familiar.
Dealing with the whole.
Showing the truth that lie behind what you are showing.
Exposing the soul of things.
No sermons, no lectures, no instructions.
Telling a story rather than recite an inventory.
Stimulate to widen the horizon of interests and knowledge.
Talent, art of provoking.
Making appeal to the whole man that the visitor represents.
Do not disturb (cultivate humility)
No obscurer information and words.
The raw material of interpretation is information.
Historic preservation
Through interpretation, understanding; through understanding. appreciation; through appreciation, protection.
Support services for heritage tourism
Source:Timothy & Boyd, Heritage Tourism, 2003, p. 19
Primary elements: attractions (the foundation of heritage tourism)
Secondary elements: accommodation, catering services, shopping, markets…
Tertiary elements: transportation, information, parking facilities…
(Catering services and other secondary elements are alternative source of
fundings for some attractions such as museums)

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Heritage Management - 04. interpretations and services

  • 1. Concepts and As-is analysis Critical analysis Proposal 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Lessons Assignment Competence Iolanda Pensa, Heritage Management, Università di Bergamo, 2017. iolanda.pensa@supsi.ch - http://iopensa.it
  • 2. Elements in the mission of heritage attractions Source:Timothy & Boyd, Heritage Tourism, 2003, p. 134 adapted from Garrod and Fall 2000, p. 691 Conservation Accessibility Education Relevance Recreation Financial Local community Quality
  • 3. Interpretation Source:Timothy & Boyd, Heritage Tourism, 2003, p. 197-217 Education Entertainment Conservation and sustainable development Visitor management Economic benefits Environmental benefits Community involvement Attitudes and values Cross-cultural and special needs issues Bilingual and multilingual interpretation Cultural differences Interpretation and people with disabilities
  • 4. Freeman Tilden’s Six Principles Source: Freeman Tilden, Interpreting Our Heritage,The University of North Carolina Press, 1957. 1. Any interpretation that does not somehow relate what is being displayed or described to something within the personality or experience of the visitor will be sterile. 2. Information, as such, is not Interpretation. Interpretation is revelation based upon information. But they are entirely different things. However all interpretation includes information. 3. Interpretation is an art, which combines many arts, whether the materials presented are scientific, historical or architectural.Any art is in some degree teachable. 4. The chief aim of Interpretation is not instruction, but provocation. 5. Interpretation should aim to present a whole rather than a part, and must address itself to the whole man rather than any phase. 6. Interpretation addressed to children (say up to the age of twelve) should not be a dilution of the presentation to adults, but should follow a fundamentally different approach.To be at its best it will require a separate program.
  • 5. Source: Freeman Tilden, Interpreting Our Heritage,The University of North Carolina Press, 1957. Visitors Research Heritage Facts Authenticity Interpretation Interest in what touches his/her personality, experiences, ideas. Interest in the great human story. People seek enjoyment, not instruction. Provocation to search out meaning, not instruction. Gaining an understanding of the greater truths that lie behind any statement of fact. Revealing meaning and relationships. Relating the unfamiliar to the familiar. Dealing with the whole. Showing the truth that lie behind what you are showing. Exposing the soul of things. No sermons, no lectures, no instructions. Telling a story rather than recite an inventory. Stimulate to widen the horizon of interests and knowledge. Talent, art of provoking. Making appeal to the whole man that the visitor represents. Do not disturb (cultivate humility) No obscurer information and words. The raw material of interpretation is information. Historic preservation Through interpretation, understanding; through understanding. appreciation; through appreciation, protection.
  • 6. Support services for heritage tourism Source:Timothy & Boyd, Heritage Tourism, 2003, p. 19 Primary elements: attractions (the foundation of heritage tourism) Secondary elements: accommodation, catering services, shopping, markets… Tertiary elements: transportation, information, parking facilities… (Catering services and other secondary elements are alternative source of fundings for some attractions such as museums)
  • 7. Common sources of revenue at heritage sites Source:Timothy & Boyd, Heritage Tourism, 2003, p. 144 adapted from Stevens 1995 Direct funding (i.e. fundings, grants, donations, legacies, memberships…) Retail (i.e. merchandising, farm shop, franchise reproduction, off-site shop…) Accommodation Private hire (i.e. film sets, renting artifacts…) Events Interpretation (i.e. guidebooks, publications audiovisuals, guided tours…) Catering Admissions (with debate about it) Leasing property (i.e. land cultivation, golf courses, caravan park…)
  • 8. 2006 Harvard University 2012 George Washington University 2009 Centro Cultural San Martín, Buenos Aires 2015 Hilton, Mexico City 2008 Bibliotheca Alexandrina, Egypt 2011 Haifa Auditorium Complex, Israel 2013 Hong Kong Polytechnic University 2007Youth CenterTaipei 2016The entire village of Esino Lario, Lake Como area, Italy 2014 Barbican Centre in London 2010 Polish Baltic Philharmonic, Gdańsk 2005Youth Hostel Frankfurt, Germany 2017 Sheraton, Montréal, Canada Wikimania 2005-2017.
  • 9. Wikimania Esino Lario Conferenza, un nuovo modo di fare Wikimania, impatto. Gli obiettivi di Wikimania Esino Lario. Italia e Svizzera.
  • 10. Wikimania Esino Lario Conferenza, un nuovo modo di fare Wikimania, impatto. Gli obiettivi di Wikimania Esino Lario. Provincia di Lecco.
  • 11. Wikimania Esino Lario 2016. Photo https://commons.wikimedia.org/wiki/Wikimania_overview_selection_of_photos. Excursions and events Transport Programme Electricity Internet Communication Documentation Food Accommodation Video recordingEquipment Registrations Scholarships and visaParties Safety and securityVolunteers
  • 12. Esino Perledo Varenna Lierna Mandello Lecco Abbadia Bellano Valsassina Bellagio Menaggio Wikimania Esino Lario 2016 Alloggio. Esino, Perledo eVarenna, con altri comuni limitrofi con alberghi e ristoranti. Foto Carlo Maria Pensa, cc by-sa.
  • 13. Trasporti Wikimania Esino Lario: principali punti di arrivo. OpenStreetMap. Aeroporto Malpensa Aeroporto Orio al Serio Aeroporto Linate Bergamo Milano Varenna Perledo Lake Como Valsassina Esino Lario Lugano, CH
  • 14. Gestione dei trasporti e Info Points per Wikimania Esino Lario. OpenStreetMap e icone Wikimedia Commons. Aeroporto Malpensa Aeroporto Orio al Serio Aeroporto Linate Bergamo Milano Varenna Perledo Lake Como Valsassina Esino LarioLugano, CH Diretto bus/auto: Orio-Esino 1 h 40 min Diretto bus/auto: Malpensa-Esino 2 h Diretto bus/auto: Linate-Esino 1 h 40 min Potenziamento busVarenna-Perledo-Esino Gestione parcheggi
  • 15. 600300 100 100 50 100 38 100 200 38 100 100 150 Esino Lario, un comune montano delle Alpi in Provincia di Lecco, Regione Lombardia, Italia. MeetupsPanels Support
  • 16. 16 14 12 8 5 3 21 6 Photos https://commons.wikimedia.org/wiki/Category:Esino_Lario 9 4 13 10 7 15 2 1 3 4 65 7 8 9 10 11 1216 15 14 13 Villa Clotilde Primary school Multimedia room museum Bar restaurant 58 Theatre of the Kindergarten Former Hotel Italia Bar restaurant Oasi Bar restaurant Centrale Meeting Bar restaurant Montanina Collaborative space City hall Montecodeno Former cinema Bar La sosta Sport Hall MeetupsPanels Support Activating community, resources and knowledge of a territory.
  • 17. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 18. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 19. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 20. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 21. Photo Martin Kraft,Wikimania Esino Lario, cc by-sa, 2016.
  • 22. Photos Iolanda Pensa 2015 & Niccolò Caranti 2016, cc by-sa.
  • 23. Primary School. Photos Catherine de Senarclens 2016 and Niccolò Caranti 2016, cc by-sa.
  • 24. New Museum. Photos Catherine de Senarclens and Niccolò Caranti, cc by-sa, 2016.
  • 25. Former Museum delle Grigne. Photos Catherine de Senarclens 2015 & Nicolò Caranti 2016, cc by-sa.
  • 26. Former cinema. Photos Catherine de Senarclens 2015 & Niccolò Caranti 2016, cc by-sa.
  • 27. StreetVarenna-Esino.Cortenova 2015-2016. Photo Catherine de Senarclens, cc by-sa 2015.
  • 28. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 29. Upgrade of the electricity. Photo Catherine de Senarclens, cc by-sa, 2016.
  • 30. Distribution of the broadband. Photo Catherine de Senarclens, cc by-sa, 2016.
  • 31. A B D E F G H L M N O P Q MUSEO MUNICIPIO SCUOLE VILLA CLOTILDE ASILO EX CINEMA C R PALESTRA I 825.2 817.3 821.6812.9 821.3 822.6 813.0 828.8 831.0 833.0 826.5 852.4 850.6 840.6 850.1 844.9 837.1 825.5 831.9 836.2 847.1 856.7 854.5 861.2 866.5 859.1 877.5 872.0 851.0 846.2 842.8 855.1 860.9 883.0 893.0 882.6 848.7 847.8 843.0 840.9 836.4 840.7 832.7 816.6 817.0 824.9 824.9 816.0 821.2 830.0 835.8 859.2 848.6 855.8 865.4 884.2 878.9 848.0 857.9 872.5 865.2 866.7 873.9 862.3 844.6 846.8 850.1 844.3 814.3 825.1 850 840 880 VIA ORTANELLA VIA G.VERDI VIA DEI RO NCHEI VIA CARD.FERRARI VIASTOPPANI VIA S.CARLO VIA TRENTO VIACARD.FERRARI VIA DANTE VIA ROM A VIA GARIBALDI VIA PIAVE VIA M AZZIN I VIACAVOUR VIA PERLIERNA VIA TRIESTE P.ZZA S. GIOVANNI VIA CARD. FERRARI VIA G.VERDI VIA V. VENETO P.ZZA P. PENSA VIA CAVOUR VIALE ADAM ELLO VIA DON G. B. ROCCA VIA DON G. B. ROCCA VIALE ADAMELLO VIA ALLE SCUOLE VIALE MONTEFIORI VIAAGUEGLIO VIA MONTE GRAPPA VIA CAINALLO VIA DIAZ VIA AG UEG LIO VIALE ADAM ELLO 837.7 849.5 VIA T. GROSSI VIALEMONTEFIORI 811.3 814.6 807.8 818.5 823.0 811.6 810 800 VIALE ADAMELLO 818.5 820 830 847.0 840 850 836.5 05.0 847.0 860 864.6 868.1 858.5 873.3 858.5 874.4 P.ZZA TEN. C. GULFI ESINO LARIO VIA SO RCA' VIA L. DA VINCI VIA XXV APRILE riempimento con conglomerato cementizio compatto cavidotto composto da almeno un minitubo ø10/14 mm con all'interno cavo tipo AFUMEX outdoor 24 coppie ø8mm 30/35 10 riempimento con conglomerato cementizio compatto letto di sabbia e cemento pavimentazione in porfido cavidotto composto da almeno un minitubo ø10/14 mm con all'interno cavo tipo AFUMEX outdoor 24 coppie ø8m 30/35 10 A → B B → C C → D E → F B → E G → H tratto di asfalto lungh.≈ 110,00 m tratto di asfalto lungh.≈ 30,00 m tratto di mulattiera lungh.≈ 50,00 m tratto di asfalto lungh.≈ 60,00 m tratto di porfido lungh.≈ 30,00 m tratto di canalina esterna lungh.≈ 30,00 m I → L L → M M → N O → P P → Q Q → R tratto di prato lungh.≈ 30,00 m tratto di porfido lungh.≈ 30,00 m tratto di asfalto lungh.≈ 60,00 m tratto di asfalto lungh.≈ 50,00 m tratto di porfido lungh.≈ 120,00 m tratto di asfalto lungh.≈ 85,00 m tratto di canalina esterna lungh.≈ 30,00 mH → I TIPOLOGIA TRATTI: LEGENDA: tubazione esistente illuminazione pubblica comunale tubazione linea fibra ottica pozzetti linea fibra ottica dim. minima 90x70 cm palo illuminazione pubblica tubazione in canalina esterna tratto interno vecchio museo
  • 32. Iolanda Pensa, Planning Wikimania Esino Lario, cc by-sa, 2016.
  • 33. Connectivity during Wikimania 2016. Internet speed upload and download. Screenshot Simone Sala and Eolo, 2016.
  • 35. Photo Niccolò Caranti,Wikimania Esino Lario, cc by-sa, 2016.
  • 36. What visitors remember most from heritage site visits Source:Timothy & Boyd, Heritage Tourism, 2003, p. 172 adapted from Masberg and Silverman 1996 Activities (i.e. picnics, trails, walking, riding…) Companions (i.e. parents, colleagues, friends, spouses) Information (facts learned) Built environment Site personnel (people they came in contact with) Culture (ways of life) Nature (features of the natural environment)
  • 37. Specific management tools and techniques Source:Timothy & Boyd, Heritage Tourism, 2003, p. 166-185 Controlling traffic, visitor flows and congestion Limiting contact between visitors and artefact Fees and pricing Providing a way for visitors to leave their mark Providing high-quality experiences Marketing/promotion Hardening the resource (i.e. surfacing access routes and walkways and increasing the number and range of facilities) Interpretation Creating mindful visitors Sustainable heritage tourism Managing local residents (participation in decision-making, participation in the benefits of tourism, public awareness-building efforts)
  • 38. Creating mindful visitors Source:Timothy & Boyd, Heritage Tourism, 2003, p. 175-178 Help visitors find their way around Make connections to visitors Offer variety Tell a good story Know the visitors
  • 39. Impacts of heritage tourism Source:Timothy & Boyd, Heritage Tourism, 2003, pp. 125-130 Physical impacts Sociocultural impacts
  • 40. Challenges to heritage conservation Source:Timothy & Boyd, Heritage Tourism, 2003, pp. 119-124 Lack of funds Modernisation Environmental pressures Public perceptions Colonial legacy