Concepts and As-is analysis
1.The Concept of Heritage
3. Copyleft and Wikipedia
4. Interpretations and Services
6. Implications of Heritage
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Produce a SWOT
Lessons Assignment Competence
Iolanda Pensa, Heritage Management, Università di Bergamo, 2017.
firstname.lastname@example.org - http://iopensa.it
The windmills of Kinderdijk,The Netherlands,Author:Tarod,Wikimedia Commons, 2012, cc by-sa.
Eötvös Loránd University, Budapest, Hungary.Author:Thaler – Tamás Thaler,Wikimedia Commons, 2013, cc by-sa.
Monastery and chateau in Zbraslav, Prague, Czech Republic.Author: Zdeněk Fiedler,Wikimedia Commons, 2013, cc by-sa.
Baptistery of St. Peter, San Pietro in Consavia church,Asti, Italy.Author: Marco Odina,Wikimedia Commons, 2012, cc by-sa.
Heritage is our legacy from the past,
what we live with today,
and what we pass on to future generations.
Our cultural and natural heritage
are both irreplaceable sources of life and inspiration.
Types of heritage attractions
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994)
Natural history attractions
Manufacturing centres (including industrial heritage)
Primary production attraction (including tasting culinary heritage)
Craft centres and workshops (including purchasing souvenirs and handicrafts)
Sociocultural attractions (museums, distinctive lifestyles, literary heritage, archeological sites
Performing arts attractions
Festivals and pageants
Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers,
grottoes, forests, mountains, cemeteries, points along spiritual routes)
Attractions associated with historic people
Military attractions (including battleﬁelds, war graves, memorials, cemeteries)
Villages and hamlets
Countryside and treasured landscapes
Towns and townscapes
Villages and hamlets
Seaside resorts and seascapes
Source:Timothy & Boyd, Heritage Tourism, 2003, p. 23
Local historical museums
Winning images of Wiki Loves Monuments 2013.Wikimedia Commons, cc by-sa.
Chiajna Monastery, Bucharest, Romania.Author: Mihai Petre,Wikimedia Commons, 2011, cc by-sa.
Manifestazione di benﬁcenza - Piazza Maggiore - Bologna (BO).Author: Ugeorge,Wikimedia Commons, 2016, cc by-sa.
Sala Almeyda - Archivio Storico Comunale - Palermo (PA).Author: EnricoRubicondo,Wikimedia Commons, 2016, cc by-sa.
Archivio Pietro Pensa, Pergamene 2, 14. Investitura ecclesiastica, Milano, 1745 maggio 28. Giovanni Battista Campagnoli, vicario generale della diocesi di
Milano, investe il chierico Giovanni Giorgio Anselmo Serponti della cappellania dei S.S. Francesco e Andrea, di iuspatronato Serponti, eretta nella chiesa
parrocchiale diVarenna, vacante per la morte del cappellano Alessandro Cassina. Perg. mm. 430x245, rr. 22, sigillo pendente.
Tomb of Safdarjung, New Delhi, India.Author: Pranav Singh,Wikimedia Commons, 2012, cc by-sa.
sixthofdecember, Cape Coast Castle's main courtyard and the Atlantic Ocean / Gulf of Guinea in the background, 2012, cc by-sa.Wiki Loves Monuments Ghana 2012 (114).
Wiki Loves Monuments Kenya (97), 2012, cc by-sa.
Wiki Loves Monuments South Africa (1862), 2012, cc by-sa.
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997)
Scales of heritage tours
Different scales in linear tourist attractions (heritage trails such as slave routes)
Map of the winning photos of Wiki Loves Monuments Italia byGiuseppe Ragusa of the team OpenDataSicilia, screenshot 2017.
Settings/contexts of heritage supply
Source:Timothy & Boyd, Heritage Tourism, 2003, pp. 43-48
Spacial variation of heritage tourism
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, pp. 48-50
Linear tourist attractions (slave routes)
Heritage institutions within the built landscape (i.d. museums)