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Heritage Management - 01. concept of heritage

Iolanda Pensa, Lessons "Heritage Management", Università di Bergamo, 2017.

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Concepts and As-is analysis
Critical analysis
Proposal
1.The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5.Target Groups
6. Implications of Heritage
7.Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10.Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Lessons Assignment Competence
Iolanda Pensa, Heritage Management, Università di Bergamo, 2017.
iolanda.pensa@supsi.ch - http://iopensa.it
The windmills of Kinderdijk,The Netherlands,Author:Tarod,Wikimedia Commons, 2012, cc by-sa.  
Eötvös Loránd University, Budapest, Hungary.Author:Thaler – Tamás Thaler,Wikimedia Commons, 2013, cc by-sa.
Monastery and chateau in Zbraslav, Prague, Czech Republic.Author: Zdeněk Fiedler,Wikimedia Commons, 2013, cc by-sa.
Baptistery of St. Peter, San Pietro in Consavia church,Asti, Italy.Author: Marco Odina,Wikimedia Commons, 2012, cc by-sa.
World Heritage
Heritage is our legacy from the past,
what we live with today,
and what we pass on to future generations.
Our cultural and natural heritage
are both irreplaceable sources of life and inspiration.
http://whc.unesco.org/en/about/
Types of heritage attractions
Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994)
Natural history attractions
Scientific attractions
Manufacturing centres (including industrial heritage)
Primary production attraction (including tasting culinary heritage)
Craft centres and workshops (including purchasing souvenirs and handicrafts)
Transportation attractions
Sociocultural attractions (museums, distinctive lifestyles, literary heritage, archeological sites
ancient ruins…)
Galleries
Performing arts attractions
Festivals and pageants
Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers,
grottoes, forests, mountains, cemeteries, points along spiritual routes)
Attractions associated with historic people
Military attractions (including battlefields, war graves, memorials, cemeteries)
Genocide monuments
Pleasure gardens
Theme parks
Villages and hamlets
Countryside and treasured landscapes
Towns and townscapes
Villages and hamlets
Seaside resorts and seascapes
Regions
Museums
Source:Timothy & Boyd, Heritage Tourism, 2003, p. 23
Art museums
Sport museums
Music museums
War/armory museums
Industrial museums
Stamp/coin/postcard museums
Science museums
Local historical museums
Winning images of Wiki Loves Monuments 2013.Wikimedia Commons, cc by-sa.

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Heritage Management - 01. concept of heritage

  • 1. Concepts and As-is analysis Critical analysis Proposal 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Lessons Assignment Competence Iolanda Pensa, Heritage Management, Università di Bergamo, 2017. iolanda.pensa@supsi.ch - http://iopensa.it
  • 2. The windmills of Kinderdijk,The Netherlands,Author:Tarod,Wikimedia Commons, 2012, cc by-sa.   Eötvös Loránd University, Budapest, Hungary.Author:Thaler – Tamás Thaler,Wikimedia Commons, 2013, cc by-sa. Monastery and chateau in Zbraslav, Prague, Czech Republic.Author: Zdeněk Fiedler,Wikimedia Commons, 2013, cc by-sa. Baptistery of St. Peter, San Pietro in Consavia church,Asti, Italy.Author: Marco Odina,Wikimedia Commons, 2012, cc by-sa.
  • 3. World Heritage Heritage is our legacy from the past, what we live with today, and what we pass on to future generations. Our cultural and natural heritage are both irreplaceable sources of life and inspiration. http://whc.unesco.org/en/about/
  • 4. Types of heritage attractions Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994) Natural history attractions Scientific attractions Manufacturing centres (including industrial heritage) Primary production attraction (including tasting culinary heritage) Craft centres and workshops (including purchasing souvenirs and handicrafts) Transportation attractions Sociocultural attractions (museums, distinctive lifestyles, literary heritage, archeological sites ancient ruins…) Galleries Performing arts attractions Festivals and pageants Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers, grottoes, forests, mountains, cemeteries, points along spiritual routes) Attractions associated with historic people Military attractions (including battlefields, war graves, memorials, cemeteries) Genocide monuments Pleasure gardens Theme parks Villages and hamlets Countryside and treasured landscapes Towns and townscapes Villages and hamlets Seaside resorts and seascapes Regions
  • 5. Museums Source:Timothy & Boyd, Heritage Tourism, 2003, p. 23 Art museums Sport museums Music museums War/armory museums Industrial museums Stamp/coin/postcard museums Science museums Local historical museums
  • 6. Winning images of Wiki Loves Monuments 2013.Wikimedia Commons, cc by-sa.
  • 7. Chiajna Monastery, Bucharest, Romania.Author: Mihai Petre,Wikimedia Commons, 2011, cc by-sa.
  • 8. Manifestazione di benficenza - Piazza Maggiore - Bologna (BO).Author: Ugeorge,Wikimedia Commons, 2016, cc by-sa.
  • 9. Sala Almeyda - Archivio Storico Comunale - Palermo (PA).Author: EnricoRubicondo,Wikimedia Commons, 2016, cc by-sa.
  • 10. Archivio Pietro Pensa, Pergamene 2, 14. Investitura ecclesiastica, Milano, 1745 maggio 28. Giovanni Battista Campagnoli, vicario generale della diocesi di Milano, investe il chierico Giovanni Giorgio Anselmo Serponti della cappellania dei S.S. Francesco e Andrea, di iuspatronato Serponti, eretta nella chiesa parrocchiale diVarenna, vacante per la morte del cappellano Alessandro Cassina. Perg. mm. 430x245, rr. 22, sigillo pendente.
  • 11. Tomb of Safdarjung, New Delhi, India.Author: Pranav Singh,Wikimedia Commons, 2012, cc by-sa.
  • 12. sixthofdecember, Cape Coast Castle's main courtyard and the Atlantic Ocean / Gulf of Guinea in the background, 2012, cc by-sa.Wiki Loves Monuments Ghana 2012 (114).
  • 13. Wiki Loves Monuments Kenya (97), 2012, cc by-sa.
  • 14. Wiki Loves Monuments South Africa (1862), 2012, cc by-sa.
  • 15. Titolo Personal National World Local Shared heritage Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997) Scales of heritage tours Different scales in linear tourist attractions (heritage trails such as slave routes)
  • 16. Map of the winning photos of Wiki Loves Monuments Italia byGiuseppe Ragusa of the team OpenDataSicilia, screenshot 2017. Settings/contexts of heritage supply Urban areas Rural areas Protected areas Source:Timothy & Boyd, Heritage Tourism, 2003, pp. 43-48
  • 17. Spacial variation of heritage tourism Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, pp. 48-50 Points Areas Linear tourist attractions (slave routes) Nodes Intangible heritage Heritage institutions within the built landscape (i.d. museums)