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Heritage Management 00. introduction and definition

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Heritage Management 00. introduction and definition

  1. 1. Concepts and As-is analysis Critical analysis Proposal 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Lessons Assignment Competence Iolanda Pensa, Heritage Management, Università di Bergamo, 2017. iolanda.pensa@supsi.ch - http://iopensa.it
  2. 2. 13/11 M Introduction to the course and description of the assignment. The concept of heritage and mapping a territory. 16/11 T The stakeholders. The Cross-national institutions (UNESCO, ICOMOS, European Commission), the role of the public administrations and the institutions (associations, trusts, commissions) responsible for promoting and managing "heritage (tourism) activities”. 20/11 M Copyleft and Wikipedia. The role of legislations in cultural heritage management: copyright and copyleft, freedom of panorama and Wikipedia. 23/11 T Interpretations and Services. Research, information, the relationship with visitors, the role of interpretation and programs. 27/11 M Target groups. Critical analysis of case studies. 30/11 T The political and ideological implications of heritage. Critical analysis of case studies. 11/12 M Authenticity. The concepts of authenticity, staged authenticity, as presented in artistic and creative practice. 14/12 T Structure of a proposal. The project system: keywords, objectives, activities, expected results, budget and calendar. 18/12 M Strengths and Weaknesses. Critical assessment of the as-is analysis. 21/12 T Threats and Opportunities. Strategic use of resources and new strategies. Lessons
  3. 3. Bibliography D.J.Timothy, S.Boyd, HeritageTourism, Prentice Hall, 2003, pp. 286. One book at choice: • F.Tilden, Interpreting Our Heritage,The University of South Carolina Press, 1972. • Engaging Heritage, Engaging Communities, Edited by Bryony Onciul, Michelle L. Stefano, Stephanie Hawke, Boydell Press, 2017.

  4. 4. Assignment: Identify the territory you want to focus on A place you care about A place you want to visit A place you already know well A place where you want to work A village, a city, a region, an existing administrative unit, a transnational area… Map a territory
  5. 5. Concepts and As-is analysis Critical analysis Proposal Estimated time 20 hours 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Lessons Assignment Competence
  6. 6. Assignment Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services A personal research focusing on a specific territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal. 7500 words with slides. Concepts and As-is analysis Critical analysis Proposal AssignmentCompetence Expected Outcomes (format) Area Heritage Services Wikipedia Legislation Stakeholders Target Groups Message(s) Gaps Concept SWOT Heritage New Services Budget (excel)
  7. 7. Assignment: Register on OpenStreetMap https://www.openstreetmap.org Map a territory
  8. 8. http://umap.openstreetmap.fr/en/ Assignment: Register on umap and create a mapMap a territory

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