Heritage management - 00 assignment

1. Concepts and As-is analysis Critical analysis Proposal 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Iolanda Pensa, Heritage Management, Università di Bergamo, 2017. iolanda.pensa@supsi.ch - http://iopensa.it Assignment

2. Please send me your personal research 3 weeks before the oral exam Upload it on the google folder https://drive.google.com/drive/folders/1a1hOhzBsqFWJY6pIOzxOYk2b5nVxLP9u?usp=sharing Provide your file in PDF Title the file: Lastname_Name_Personal research_2017 update the excel file “Name account and link to maps” with your data

3. Concepts and As-is analysis Critical analysis Proposal Estimated time 20 hours 1.The Concept of Heritage 2. Stakeholders 3. Copyleft and Wikipedia 4. Interpretations and Services 5.Target Groups 6. Implications of Heritage 7.Authenticity 8. Structure of a Proposal 9. Strengths / Weaknesses 10.Threats / Opportunities Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services Lessons Assignment Competence

4. Assignment Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services A personal research focusing on a speciﬁc territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal. 7500 words with slides. Concepts and As-is analysis Critical analysis Proposal AssignmentCompetence Expected Outcomes (format) Area Heritage Services Wikipedia Legislation Stakeholders Target Groups Message(s) Gaps Concept SWOT Heritage New Services Budget (excel)

5. Assignment Map a territory Identify Heritage/Stakeholders Identify Licenses/Sources Identify Services Analyze Target groups involved Analyse Message(s) promoted Identify Existing Gaps Show Concept/Message/Target Produce a SWOT Describe Services A personal research focusing on a speciﬁc territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal. 7500 words with slides. Assignment Expected Outcomes (format) Area Heritage Services Wikipedia Legislation Stakeholders Target Groups Message(s) Gaps Concept SWOT Heritage New Services Budget (excel) Evaluation Sufﬁcient At least 20 heritage sites mapped and described, plus the list. At least 20 services mapped and described. All content produced according to the request. Up to 5 mistakes. Good No mistakes. Excellent No mistakes and depth of the as-is analysis, critical analysis and proposal.

6. As-is analysis Context analysis Feasibility study The structureYour personal research How is the situation? 1. 2. 3. What is missing? What is wrong? What can/should change? Critical analysis Your proposal Your proposal. Area Heritage Services Wikipedia Legislation Stakeholders Target Groups Message(s) Gaps Concept Heritage New Services Budget (excel) SWOT

7. How is the situation?

8. Assignment: Identify the territory you want to focus on A place you care about A place you want to visit A place you already know well A place where you want to work A village, a city, a region, an existing administrative unit, a transnational area… Map a territory

9. Assignment: Register on OpenStreetMap https://www.openstreetmap.org Map a territory

10. http://umap.openstreetmap.fr/en/ Assignment: Register on umap and create a mapMap a territory

11. Types of heritage attractions Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994) Natural history attractions Scientiﬁc attractions Manufacturing centres Primary production attraction Craft centres and workshops Transportation attractions Sociocultural attractions Galleries Performing arts attractions Festivals and pageants Religious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers, grottoes, forests, mountains, cemeteries, points along spiritual routes) Attractions associated with historic people Military attractions (including battleﬁelds, war graves, memorials, cemeteries) Genocide monuments Pleasure gardens Theme parks Villages and hamlets Countryside and treasured landscapes Towns and townscapes Villages and hamlets Seaside resorts and seascapes Regions Assignment: Map HeritageIdentify Heritage/Stakeholders

12. Titolo Personal National World Local Shared heritage Source:Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997) Different scales in linear tourist attractions (heritage trails such as slave routes) Recognitions Assignment: Map HeritageIdentify Heritage/Stakeholders

13. Cultural Heritage Landscapes Intangible Heritage Museums Villages Traditions Churches Mountains Festivals Buildings Natural areas Lifestyles Mountain shelters Seaside resorts Culinary heritage Tombs Craft Galleries Events Transportation attractions Religious events Industrial buildings Galleries Assignment: Map HeritageIdentify Heritage/Stakeholders Examples of heritage

14. Example of your map on umap http://umap.openstreetmap.fr/ Assignment: Map HeritageIdentify Heritage/Stakeholders

15. Stakeholders Interests/Focus Resources Possible beneﬁts from my proposal Municipality Supporting the image and identity of the territory and its community. Facilitating tourism. Fostering a positive reputation of the municipality. Coordinating the work of associations and volunteers. Ownership of the monuments… Website of the city council. Links with local associations and the community. Buildings (library, museum…) TBD Province Ownership of the monuments… TBD Region Ownership of the monuments… TBD FAI Ownership of the monuments… Management of the monuments… TBD Association XY Ownership of the monuments… Management of the monuments… TBD European Union Grant XY TBD UNESCO Monuments recognized as word heritage… TBD Assignment: StakeholdersIdentify Heritage/Stakeholders

16. Example: Iran Sources about Heritage National Heritage Protection Act, 1930 List of all laws http://whc.unesco.org/en/statesparties/ir/laws/ Resources/Support Prince Claus Fund http://www.princeclausfund.org/en/programmes/grants-collaborations Iran Heritage Foundation http://www.iranheritage.org/ Roshan Cultural Heritage Institute http://www.roshan-institute.org/474551 Mandate/scope National heritage: protect and inventory Keywords: Protect, Knowledge, Identity,Admonition Heritage National heritage: all artifacts, buildings and places having been established before the end of Zandieh Dynasty era in Iran, either movable or immovable (1930) Heritage: relics which indicate man's historical progress and serve as a basis for a better knowledge of human identity and their path of cultural progress, thus providing for Man’s admonition (1986)6) Legislation Intellectual property (IP) Iran on WIPO http://www.wipo.int/wipolex/en/proﬁle.jsp?code=IR Assignment: LegislationIdentify Licenses/Sources

17. Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa. Assignment: LegislationIdentify Licenses/Sources

18. Freedom of Panorama https://en.wikipedia.org/wiki/Freedom_of_panorama Assignment: LegislationIdentify Licenses/Sources Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.

19. Assignment:Wikipedia Location/ Heritage Link Quality of the article Wikipedia in English Other linguistic editions Images Notes Esino Lario Museo delle Grigne Scuola degli arazzi di Esino Lario … Identify Licenses/Sources Example of how to review Wikipedia

20. 600 300 38 100 100 38 i200 100 100 100 100 150 50 MeetupsPanels Support Assignment: ServicesIdentify Services Example of your map of services

21. Accommodation Itineraries Guilded tours Food/catering Activities Websites Shops Training Books Transport Outdoor activities Guides Children care Indoor activiites Labels Schools Sports Dépliants Information centre Picnics Languages City council Relax Institutions supporting Safety/security Adventure Associations supporting Hospitals/medical Nature Police station 1/2 day Internet 1 day Electricity Cinema Toilets Festivals/events Post oﬃce Organized tours Accessibility Assignment: ServicesIdentify Services Examples of services

22. What is missing? What is wrong? What can/should change? Critical analyisis

23. Identify at least 10 target groups Assignment:TargetCritical analyisis

24. Assignment:Target Demographic characteristics Geographic characteristics Psychographic characteristics Motivation What the territory offers Consider also residents and quality of life How the territory responds Consider Current or use demand Latent or non use demand Think also about yourself Critical analyisis

25. Douala. Photo Emiliano Gandolﬁ, 2007, cc by-sa. Analyze the message and identify the gapsCritical analysis What is the common image of this place? How people think it is? What is the image sold to the tourists? It is based on what kind of heritage? What is its present situation? Are there other “richnesses”? Is there heritage which can document differently this place? Am I satisﬁed with the current image? What image of this place I want to highlight? Is there something I want to change? Is there something missing? Current situation Potentialities Critical analysis

26. 1. Relationships with the community (engagement, planning, sharing…) 2. Flows 3. Accessibility 4. Representation(s) 5. Visibility 6. Communication Analyze the challenges and identify the gapsCritical analysis

27. I am the centre Where I can walk in less than 30 minutes Where I can walk in less than 2 hours Where I can drive in less than 30 minutes Where I can drive in less than 1 hour Attractions Services Attractions Services Attractions Services Where I can go by bus in less than 1 hour Attractions Services Critical analysis

28. Context with the identiﬁcation of the gap/problem/opportunity Here you allow people to understand why your proposal is relevant ConceptYour proposal Your proposal: Objective Here you explain what you intend to do and who are you addressing (target) Your proposal:Activities Here you provide information on what you are going to do to reach your objective Summarize the most important information. Introduction: say it all! 1-3 sentences 3-5 sentences 3-5 sentences 1-3 sentences

29. How to make an estimate budgetYour proposal Production 60% Communication 15% General costs 5% Management 20% Use percentages to understand and check your budget. 20% Projects for the EU Called also overhead 5% Projects for the EU Communication materials, publications, booklets, translations, websites, PR, press ofﬁce Ofﬁce costs, phone, bills… Make sure as much as possible of your budget is spent for the project itself.

30. How to make an estimate budget Area Cost per unit estimate in Italy Number of units Cost Renovation of a building m2 1000-3000 Publication costs per book € 10 Printing costs per leaﬂets per leaﬂeat € 0.30 Staff Junior staff per hour € 10 Junior staff per day € 100 Technical staff Guided tours, laboratories per day € 50 Senior staff Experts, conferences per hour € 100 Senior staff per day € 400 Event Renting spaces per room € 100 Catering coffee break per person € 5 Catering for lunch per person € 20 Economic lunch in a restaurant per person € 10 Transport - renting a bus per bus € 500 Your proposal

31. First pageYour proposal Payoff A short title which summarized the main concept of your proposal Your name [if possible provide an email and website] date Heritage Management 2017 Dr. Iolanda Pensa Territory With a map (at a national or continental scale) of the territory License The context analysis is released under CC by-sa all. The proposal is released under CC by-sa-nc all.

32. License and creditsYour proposal License The context analysis is released under CC by-sa all. The proposal is released under CC by-sa-nc all. This means that the images and content you use need to be compatible with your license. Search for images with a open license CC by-sa CC by CC 0 Public domain Google advanced search All Wikimedia Commons repository is under CC by-sa or CC by or CC 0 Public domain. Credit images (attribution) Photo by name and last name of the author [embedded link], year, license. For artwork or buildings: Artist, title, year. Photo by name and last name of the author [embedded link], year, license.

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