Learn how to build a testing program from A-Z. How to Test focuses on the "how to" for planning your landing page a/b or multivariate tests from start to finish.
- How to evaluate your traffic for testing opportunities & priorities
- How to determine what messages to test & where
- How to evaluate the performance of your existing landing pages
- How to plan, document and report test results & learnings
- How to use smart analysis to help you uncover your next steps
Even if you are already testing, you can benefit from these seven steps to landing page testing success!