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How to Increase Conversions & Engagement with

Next Generation Landing Pages
What We Will Cover
•Microinteractions 

•Utility

•Personalization

•Show, Don’t Tell

•Gamification
What is a Landing Page?
a web page, typically offer-specific
and featuring a clear call to action,
that a user lands on after clicking a
hyperlink f...
The Landing Page
Download the eBook to learn More >>
The Landing Page
Download the eBook
Traditional Landing Page
User Lands on Page Completes Form Downloads Asset
Starts to Read Gets Distracted Less Likely to

...
What’s Next?
What’s Next?
In today’s interactive age, it’s hard to
argue that the best you can do is
throw a form on a page and make
yo...
Microinteractions
interactivity points that allow for
meaningful engagement through the
use of animations, quiz questions, and
other design ...
Customer engagement efforts

are much more effective when
marketers can anticipate what
visitors are searching for, where
th...
Quiz Questions
https://veracode.postclickmarketing.com/developerinfographic/example
Tool Tips
www.virginiasriverrealm.com
Infographic Teasers
https://uberflip.postclickmarketing.com/infographic/example
Reveal
nationallife.postclickmarketing.com/InteractiveInfographic/Example
Inform
SIGN UP
?
Engage Create
Connect with
your audience
daily.
KEY BENEFITS
94% MARKETER PREFERRED CONTENT
DID YOU KNOW
...
Be Useful
an experience that helps your
audience learn something, makes their
lives easier, provides personalized
information or ent...
If you sell something, you
make a customer today; if you
help someone, you make a
customer for life.
– Jay Baer
”
“
Solution Finder
FAQ
www.designhill.com/interactive-guide/how-to-use-facebook/
Sneak Peek
Solution Finder
apps.ioninteractive.com/site/solution-finder/interactive-content
Put It to the test
CONTENT
CONNECTS
Great Content Starts with a Proven
Content Marketing Strategy
STRATEGY
Connect with
yo...
Show, Don’t Tell
a technique that aims to showcase the
value of a product or service though
the use of video, product tours, and
other mult...
91% of buyers agreed
that they prefer more
interactive/visual content
that can be accessed on
demand.*
* DemandGen’s 2015 ...
Animations
Animations
Video
Video Testimonials
Product Tour
https://www.hubspot.com/marketing/product-tour
Product Tour
https://salesforce.postclickmarketing.com/producttour/example
Put It to the Test
START A FREE TRIAL
First name Last name Email SIGN UP NOW
PRODUCT TOUR
TIP
Get insight into your
monthl...
Personalization
a means of meeting the customer's
needs more effectively and efficiently,
making interactions faster and easier
and, conseque...
56% of customers

are more likely to buy

with a personalized
experience.*
* DemandGen’s 2015 Content Preferences Survey
5...
78% of consumers

will trust your brand

if you create more
customized content.*
* DemandGen’s 2015 Content Preferences Su...
Personalized Assets
symantec.postclickmarketing.com/example/resource-library
Segmentation
cmi.postclickmarketing.com/Assessment/Example
Choose Your Own Story
https://crossme.jp
Choose Your Own Story
https://crossme.jp
Personalization Through Calculation
www.vige.co/portfolio/interactive-infographics/tesla-models-interactive-infographic/
Put It to the Test
Your Customized Services
Based off your selections
Analytics
First name
Last name
Email
FREE TRIAL
SIGN...
Gamification
the process of turning a static landing
experience or form into a game or
something resembling a game
noun
gam•ifi•cation
https://unbounce.com/
Reducing the number

of form fields from

11 to 4 can result in a
120increase in conversions
%
Visual Choice Sets
cmi.postclickmarketing.com/Assessment/Example
Visual Choice Sets
www.prowesscorptest.com/Intel_SAP_HANA/
Fun with Forms
Ratings
Mad Libs Forms
https://www.panthera.org
Put It to the Test
Bonus Trend
Meaningful Thank You Page
Add Value With Your Thank You Page
http://apps.ioninteractive.com/site/solution-finder/interactive-content
Recap
•Microinteractions

•Utility

•Personalization

•Show, Don’t Tell

•Gamification
info@ioninteractive.com
twitter: @ioninteractive
Thank You
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How to Generate More Conversions with Next-Gen Landing Pages

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Published on

When it comes to lead generation, landing pages are a must-have.

Find out how you can evolve your landing pages to increase lead generation and provide a meaningful user experience with the use of micro-interactions and interactivity.

In this presentation, ion interactive spotlights our top 5 ways to up-level landing pages, provide more value to users and get results.

LEARN HOW TO:

- Utilize interactivity to provide value to users and encourage conversions
- Leverage digital storytelling as a landing page conversion driver
- Create Sales-ready leads through thoughtful engagement
- Use gamification within your forms to drive users through the conversion funnel
- And more!

Published in: Marketing
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How to Generate More Conversions with Next-Gen Landing Pages

  1. 1. How to Increase Conversions & Engagement with
 Next Generation Landing Pages
  2. 2. What We Will Cover •Microinteractions •Utility •Personalization •Show, Don’t Tell •Gamification
  3. 3. What is a Landing Page?
  4. 4. a web page, typically offer-specific and featuring a clear call to action, that a user lands on after clicking a hyperlink from an advertisement such as social, search, or display noun Land•ing Page
  5. 5. The Landing Page Download the eBook to learn More >>
  6. 6. The Landing Page Download the eBook
  7. 7. Traditional Landing Page User Lands on Page Completes Form Downloads Asset Starts to Read Gets Distracted Less Likely to
 Become a Customer
  8. 8. What’s Next?
  9. 9. What’s Next? In today’s interactive age, it’s hard to argue that the best you can do is throw a form on a page and make your customer fill it out to get a PDF. Next-gen landing pages are much more engaging, often multi-step 
 and usually highly interactive.
  10. 10. Microinteractions
  11. 11. interactivity points that allow for meaningful engagement through the use of animations, quiz questions, and other design elements that allow users to further explore content found within a landing experience noun mi•cro•in•ter•ac•tion
  12. 12. Customer engagement efforts
 are much more effective when marketers can anticipate what visitors are searching for, where they want to go next, what problems they are trying to solve, and what promotions will be
 of value to them. – Jeff Fuhriman ” “
  13. 13. Quiz Questions https://veracode.postclickmarketing.com/developerinfographic/example
  14. 14. Tool Tips www.virginiasriverrealm.com
  15. 15. Infographic Teasers https://uberflip.postclickmarketing.com/infographic/example
  16. 16. Reveal nationallife.postclickmarketing.com/InteractiveInfographic/Example
  17. 17. Inform SIGN UP ? Engage Create Connect with your audience daily. KEY BENEFITS 94% MARKETER PREFERRED CONTENT DID YOU KNOW Interactive content attracts 50% more leads? Marketers prefer by 94%. Transparency in marketing means visibility into every aspect of your campaigns. Control your content like never before. YES NO SIGN UP NOW FOR FREE Get a free 30 Day trial. 100% satisfaction guaranteed. Put It to the Test
  18. 18. Be Useful
  19. 19. an experience that helps your audience learn something, makes their lives easier, provides personalized information or entertains them noun u•til•i•ty
  20. 20. If you sell something, you make a customer today; if you help someone, you make a customer for life. – Jay Baer ” “
  21. 21. Solution Finder
  22. 22. FAQ www.designhill.com/interactive-guide/how-to-use-facebook/
  23. 23. Sneak Peek
  24. 24. Solution Finder apps.ioninteractive.com/site/solution-finder/interactive-content
  25. 25. Put It to the test CONTENT CONNECTS Great Content Starts with a Proven Content Marketing Strategy STRATEGY Connect with your audience. LAUNCH Get your content live fast. MEASURE See performance instantly. First name Last name Email FREE TRIAL SIGN UP NOW Trust the team that can bring your wildest content ideas to life. TAKE OUR FREE ASSESSMENT What is the main goal of your content marketing? Lead Gen Awareness Retention Engagement CONTENT CONNECTS Great Content Starts with a Proven Content Marketing Strategy STRATEGY Connect with your audience. LAUNCH Get your content live fast. MEASURE See performance instantly. First name Last name Email FREE TRIAL SIGN UP NOW Trust the team that can bring your wildest content ideas to life. YOUR ASSESSMENT RESULTS Looks like you’ve got more work to do. We’ve created a free plan to get you on track. EMAIL MY RESULTS 34% 60% 85% Engagement Lead Gen Opportunity
  26. 26. Show, Don’t Tell
  27. 27. a technique that aims to showcase the value of a product or service though the use of video, product tours, and other multi-media rather than simply listing out benefits and features in text form noun show, don’t tell
  28. 28. 91% of buyers agreed that they prefer more interactive/visual content that can be accessed on demand.* * DemandGen’s 2015 Content Preferences Survey 91%
  29. 29. Animations
  30. 30. Animations
  31. 31. Video
  32. 32. Video Testimonials
  33. 33. Product Tour https://www.hubspot.com/marketing/product-tour
  34. 34. Product Tour https://salesforce.postclickmarketing.com/producttour/example
  35. 35. Put It to the Test START A FREE TRIAL First name Last name Email SIGN UP NOW PRODUCT TOUR TIP Get insight into your monthly content performance.
  36. 36. Personalization
  37. 37. a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits noun per•son•al•iz•a•tion
  38. 38. 56% of customers
 are more likely to buy
 with a personalized experience.* * DemandGen’s 2015 Content Preferences Survey 56%
  39. 39. 78% of consumers
 will trust your brand
 if you create more customized content.* * DemandGen’s 2015 Content Preferences Survey
  40. 40. Personalized Assets symantec.postclickmarketing.com/example/resource-library
  41. 41. Segmentation cmi.postclickmarketing.com/Assessment/Example
  42. 42. Choose Your Own Story https://crossme.jp
  43. 43. Choose Your Own Story https://crossme.jp
  44. 44. Personalization Through Calculation www.vige.co/portfolio/interactive-infographics/tesla-models-interactive-infographic/
  45. 45. Put It to the Test Your Customized Services Based off your selections Analytics First name Last name Email FREE TRIAL SIGN UP NOW Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy. Optimization The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components. Related Reports ANALYTICS REPORT 2018 2018 OPTIMIZATION REPORT ANALYTICS & OPTIMIZATION SERVICES Select the Services You Need Select all that apply Optimization SEODesign SELECT SELECTSELECTSELECT Analytics We’ll create a roadmap or a strategic approach. We’ll increase visibility of your page in search engines. Increase visitor retention and loyalty and user satisfaction. We’ll help companies measure traffic and popularity trends.
  46. 46. Gamification
  47. 47. the process of turning a static landing experience or form into a game or something resembling a game noun gam•ifi•cation
  48. 48. https://unbounce.com/ Reducing the number
 of form fields from
 11 to 4 can result in a 120increase in conversions %
  49. 49. Visual Choice Sets cmi.postclickmarketing.com/Assessment/Example
  50. 50. Visual Choice Sets www.prowesscorptest.com/Intel_SAP_HANA/
  51. 51. Fun with Forms
  52. 52. Ratings
  53. 53. Mad Libs Forms https://www.panthera.org
  54. 54. Put It to the Test
  55. 55. Bonus Trend Meaningful Thank You Page
  56. 56. Add Value With Your Thank You Page http://apps.ioninteractive.com/site/solution-finder/interactive-content
  57. 57. Recap •Microinteractions •Utility •Personalization •Show, Don’t Tell •Gamification
  58. 58. info@ioninteractive.com twitter: @ioninteractive Thank You

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