Using Interactive Content Data as a Strategic Weapon
In this presentation, ion interactive co-founder Anna Talerico and SqueezeCMM co-founder Jen Evans explain how to:
- Achieve the holy grail of content marketing: bottom of funnel lead generation and nurturing using strategic interactive content
- Qualify leads and spark conversations using needs assessments that are created based on customer information or product needs
- Create a sample needs assessment that captures strategic data used for future content
Learn how strategic needs assessments accounted for 63% of one of SqueezeCMM’s customer’s leads last year!