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© i-on interactive, inc. All 2015 Interactive Content Marketing Trends

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© i-on interactive, inc. All rights reserved • www.ioninteractive.com
“To show more value, our content is going to
have to be targeted to specific goals. Content is
no longer just ‘content’, but rather a highly
tactical piece of marketing created to do specific
things, like bring more people into our funnel,
increase the speed at which people move through
the sales funnel, or mitigate the churn rates.”
- Mathew Sweezy of ClickZ

Published in: Marketing
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