Landing Page
Management
Evaluating landing page software
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
There are two ways to
manage landing pages...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Hard Way
• Hand coding
• Agencies
• Website CMS
...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
The Easy Way
Landing page software for marketers
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Have you hit the landing page wall?
• Time to launch...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Break free from
landing page
complexity with
landing...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
EVALUATING LANDING
PAGE SOFTWARE
Find what’s right f...
Round up the troops
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Who is part of your extended
l...
Evaluate your status quo
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Where do you currently st...
Set goals
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Faster speed to market
• Easier testing
...
Understand your business requirements
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• What are you...
Consider your budget
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• How much is a better landing
...
Plan for your growth
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Today’s traffic versus projec...
Assess your integration requirements
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Analytics
• C...
Find your support style
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Customized onboarding
• Ph...
Look at publishing and testing
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• What do you want to...
Check out the vendor
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
• Ensure that the solution meet...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Our landing page software helps brands create
effect...
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Thank you!
@ioninteractive
info@ioninteractive.com
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Landing Page Management: Evaluating Landing Page Software

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This 10-step guide was designed to walk you through the process of defining your organization’s needs, and to help map your requirements to the different capabilities of each landing page solution.

With this guide, you’ll be well-armed with the knowledge that you need to choose the landing page software that best matches both your requirements and your plans for the future.

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Landing Page Management: Evaluating Landing Page Software

  1. 1. Landing Page Management Evaluating landing page software
  2. 2. © i-on interactive, inc. All rights reserved • www.ioninteractive.com There are two ways to manage landing pages...
  3. 3. © i-on interactive, inc. All rights reserved • www.ioninteractive.com
  4. 4. © i-on interactive, inc. All rights reserved • www.ioninteractive.com The Hard Way • Hand coding • Agencies • Website CMS • Blogging platforms • Marketing automation & email modules
  5. 5. © i-on interactive, inc. All rights reserved • www.ioninteractive.com The Easy Way Landing page software for marketers
  6. 6. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Have you hit the landing page wall? • Time to launch is long • Effort to launch is extensive • Landing pages managed with multiple tools/vendors • Simple changes become complex • Testing seems impossible • No real-time results
  7. 7. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Break free from landing page complexity with landing page software • Launch tests without IT, developers or code • See what’s working in real time • Bring your most sophisticated visions to life • Target, track and personalize your web experiences • Increase conversions & reduce effort
  8. 8. © i-on interactive, inc. All rights reserved • www.ioninteractive.com EVALUATING LANDING PAGE SOFTWARE Find what’s right for you with these 10 steps.
  9. 9. Round up the troops © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Who is part of your extended landing page team? • Marketing • Product managers • IT/web developers • Executive sponsor(s) • Agencies • Designers 1
  10. 10. Evaluate your status quo © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Where do you currently stand with landing pages? • How long does it take? • What resources are involved? • What’s working, what’s not? • What are the performance benchmarks? 2
  11. 11. Set goals © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Faster speed to market • Easier testing • Better quality images • Higher online conversions • Lower cost per acquisition • Fewer resources involved 3
  12. 12. Understand your business requirements © i-on interactive, inc. All rights reserved • www.ioninteractive.com • What are your business requirements? • Business rules • Form/check out steps & flow • Local, global or field needs • Customization • Turn around time • Volume of changes • Regulatory compliance 4
  13. 13. Consider your budget © i-on interactive, inc. All rights reserved • www.ioninteractive.com • How much is a better landing page process worth? • Higher conversions • Reducing in resources • Lower cost per acquisition • Faster time to market • Better media accountability 5
  14. 14. Plan for your growth © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Today’s traffic versus projected traffic • Numbers of users in your organization • Steps from concept to completion 6
  15. 15. Assess your integration requirements © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Analytics • CRM • Code-less data export configuration • Third-party proprietary systems • Marketing automation • Email service provider 7
  16. 16. Find your support style © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Customized onboarding • Phone, email, online help • 24/7 technical support • Online help desk • Training videos and articles 8
  17. 17. Look at publishing and testing © i-on interactive, inc. All rights reserved • www.ioninteractive.com • What do you want to be able to do with your landing pages? • Run code-free A/B and multivariate tests? • Track statistical significance? • Automatically optimize pages with highest conversions? • Incorporate social widgets? • Automatically optimize landing pages for mobile screens? • Conditional logic? • Multipage experiences (i.e. microsites)? • Responsive and/or mobile pages? • Multi-step forms? • Interactive content (image rotators, accordions, tabs, lightboxes)? 9
  18. 18. Check out the vendor © i-on interactive, inc. All rights reserved • www.ioninteractive.com • Ensure that the solution meets the landing page requirements on your list. • Do your research • Shop around • Ask for references 10
  19. 19. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Our landing page software helps brands create effective landing pages. 90% of our customers report positive ROI. Find out more: http://www.ioninteractive.com
  20. 20. © i-on interactive, inc. All rights reserved • www.ioninteractive.com Thank you! @ioninteractive info@ioninteractive.com

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