Audrey Ross, Director of Customer Engagement, Shares 10 Fresh, New Ways to Get Even More Value from ion interactive in 2017!
2017 promises to be a banner year for interactive experiences. Start your year off right with the latest and greatest ways you can use the ion platform for engaging digital experiences.
Audrey spotlights new Quick Starts you can use for everything from account-based marketing to good ol’ landing pages. She takes you through easy ways to get more value and mileage from your content through testing and embedding in external sites. And, you get new tips and tricks for tapping into ion support and resources to help you get the job done.
Top 10 Includes:
1. Content Testing in ion
2. Easy Quick Starts
3. 2017 Landing Pages
4. Creating Content “Stories”
5. Finding the Perfect Quick Start
6. Interactive Video!
7. Account Based Marketing Quick Start
8. Modern “Forms” (MadLib, Progressive)
9. Embedding ion in Your Site
10. In-Platform Chat Support
BONUS: Sales Enablement!
1. Testing Your Content
2. Easy Quick Starts!
3. Landing Pages
4. Creating Content Stories
5. Finding your Perfect Quick Start
6. Interactive Video
7. Account Based Marketing
8. Modern Forms
9. Embed Your ion Content
10. In-platform Chat
Testing Your Content
• A/B tests: Not just for landing pages
and site testing!
• Start with high-value and high-
• Test the entry into the content
• If lead gen, test the gate
(or absence of the gate!)
To Gate or Not To Gate?
“In 2015, videos grew in consumption
the most, among all content types.
Many are predicting that video will
compose 70% of all internet
traﬃc, by 2017.”
Online video is the
fastest growing content
~ Neil Patel
43 percent of consumers want to see
more video from brands.
Video = ROI
A Firebrand Group study recently discovered
that about 85 percent of marketers have seen
positive ROI from their video eﬀorts.
According to HubSpot research.
Video was followed by social
media posts, news articles and
“…the content that has the best
chance to keep the audience’s
attention is video, due to its
Video Is Being
Video Decision Tree
ion Quick Start - Video Decision Tree