Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Media by Definition<br />Iolo Jones<br />CEO, TV Everywhere<br />
The technology landscape is becoming every more complex<br />Social TV &gt; Fragmented TV &gt; Networked TV<br />From a fe...
Increasing opportunities for secondary rights markets<br />Linear deal &gt; Formats &gt; Exploiting complex markets<br />T...
The New Rights Markets<br />Simple sell &gt; Complex sell<br />Formats<br />Co-production<br />‘360’ – related websites, p...
The failure of DRM<br />Open Market &gt; Restricted Market &gt; Measured Market<br />Restricting content hasn’t worked (wi...
Watermarking & centralised hosting<br />Physical &gt; Download &gt; Always on<br />The ability to control distribution cen...
Towards an online rights marketplace<br />Rights markets are highly inefficient<br />Almost no rights are traded online<br...
The future - consumer aggregated buying<br />Consumers use network effect to buy rights<br />e.g. Expatriates group to buy...
Trends<br />Production costs will need to be covered by multiple income streams<br />Formats, licensing and spin-offs will...
Upcoming SlideShare
Loading in …5
×

Media By Definition

869 views

Published on

Presentation by Iolo Jones at Media by Definition conference June 2009

Published in: Business, News & Politics
  • Login to see the comments

Media By Definition

  1. 1. Media by Definition<br />Iolo Jones<br />CEO, TV Everywhere<br />
  2. 2. The technology landscape is becoming every more complex<br />Social TV &gt; Fragmented TV &gt; Networked TV<br />From a few channels to hundreds of channels to millions of channels<br />Fragmentation<br />More devices<br />‘MeTV’ – TV Everywhere<br />Shift in the balance of power, e.g. Hulu, Samsung<br />In an always-on age, what is content ?<br />      <br />
  3. 3. Increasing opportunities for secondary rights markets<br />Linear deal &gt; Formats &gt; Exploiting complex markets<br />The long tail hasn’t been profitable to date<br />But will need to be in future<br />Importance of primary markets for secondary rights and secondary markets for primary rights<br />
  4. 4. The New Rights Markets<br />Simple sell &gt; Complex sell<br />Formats<br />Co-production<br />‘360’ – related websites, publications, network services<br />Licensed products<br />Advertising & sponsorship rights<br />Complex distribution patterns<br />Complex monetization models - £ &gt; p<br />
  5. 5. The failure of DRM<br />Open Market &gt; Restricted Market &gt; Measured Market<br />Restricting content hasn’t worked (with a few exceptions)<br />Tracking has become more important than policing<br />The market works against DRM<br />Lessons from music<br />Requiring a fundamental shift in business models<br />
  6. 6. Watermarking & centralised hosting<br />Physical &gt; Download &gt; Always on<br />The ability to control distribution centrally<br />Requires ‘always on’ streaming<br />e.g. Bundling music with mobile phones<br />e.g. Digital cinema distribution<br />
  7. 7. Towards an online rights marketplace<br />Rights markets are highly inefficient<br />Almost no rights are traded online<br />More important in ‘self-funding’ environment<br />Fragmented market requires wider distribution to achieve profitability<br />Opening new, unexploited markets<br />Automating otherwise unprofitable sales<br />
  8. 8. The future - consumer aggregated buying<br />Consumers use network effect to buy rights<br />e.g. Expatriates group to buy rights to sporting events<br />Might spin off social networks, e.g. Facebook<br />
  9. 9. Trends<br />Production costs will need to be covered by multiple income streams<br />Formats, licensing and spin-offs will become far more important<br />A gradual move to online distribution (from marketing to display)<br />Less revenues from more sources<br />Rights will need to be actively managed using sophisticated tools<br />

×