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Media By Definition

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Media By Definition

  1. 1. Media by Definition<br />Iolo Jones<br />CEO, TV Everywhere<br />
  2. 2. The technology landscape is becoming every more complex<br />Social TV &gt; Fragmented TV &gt; Networked TV<br />From a few channels to hundreds of channels to millions of channels<br />Fragmentation<br />More devices<br />‘MeTV’ – TV Everywhere<br />Shift in the balance of power, e.g. Hulu, Samsung<br />In an always-on age, what is content ?<br />      <br />
  3. 3. Increasing opportunities for secondary rights markets<br />Linear deal &gt; Formats &gt; Exploiting complex markets<br />The long tail hasn’t been profitable to date<br />But will need to be in future<br />Importance of primary markets for secondary rights and secondary markets for primary rights<br />
  4. 4. The New Rights Markets<br />Simple sell &gt; Complex sell<br />Formats<br />Co-production<br />‘360’ – related websites, publications, network services<br />Licensed products<br />Advertising & sponsorship rights<br />Complex distribution patterns<br />Complex monetization models - £ &gt; p<br />
  5. 5. The failure of DRM<br />Open Market &gt; Restricted Market &gt; Measured Market<br />Restricting content hasn’t worked (with a few exceptions)<br />Tracking has become more important than policing<br />The market works against DRM<br />Lessons from music<br />Requiring a fundamental shift in business models<br />
  6. 6. Watermarking & centralised hosting<br />Physical &gt; Download &gt; Always on<br />The ability to control distribution centrally<br />Requires ‘always on’ streaming<br />e.g. Bundling music with mobile phones<br />e.g. Digital cinema distribution<br />
  7. 7. Towards an online rights marketplace<br />Rights markets are highly inefficient<br />Almost no rights are traded online<br />More important in ‘self-funding’ environment<br />Fragmented market requires wider distribution to achieve profitability<br />Opening new, unexploited markets<br />Automating otherwise unprofitable sales<br />
  8. 8. The future - consumer aggregated buying<br />Consumers use network effect to buy rights<br />e.g. Expatriates group to buy rights to sporting events<br />Might spin off social networks, e.g. Facebook<br />
  9. 9. Trends<br />Production costs will need to be covered by multiple income streams<br />Formats, licensing and spin-offs will become far more important<br />A gradual move to online distribution (from marketing to display)<br />Less revenues from more sources<br />Rights will need to be actively managed using sophisticated tools<br />

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