Changing The President’s Image


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Changing The President’s Image

  1. 1. true, but unrecognized son of the Pakistani Soil.
  2. 2. Changing the President’s Image For: Ms Fauzia Wahab MNA & Information Secy to the President By: Imran O Kazmi
  3. 3. Why this presentation? • In my interaction with Ms Fauzia Wahab, PPP Info Secy and MNA over the last couple of years, I found a dedicated Pakistani serving the nation to her level best. • This effort is part of my ongoing efforts to recognize and assist her in her endeavor for a stronger Pakistan.
  4. 4. His Highness and Excellency, The President of Pakistan • AS SEEN AT WIKIPEDIA, A GLOBAL KNOWLEDGE AUTHORITY • Asif Ali Zardari ‫آصف علی زرداری‬ – Born 26 July 1955 is the 11th and current President of Pakistan and the Co-Chairman of the Pakistan Peoples Party (PPP). Zardari is the widower of Benazir Bhutto, who twice served as Prime Minister of Pakistan. When his wife was assassinated in December 2007, he became the leader of the Pakistan People's Party. – He is considered to be among the five richest men in Pakistan with an estimated net worth of US$1.8 billion (2005). • italics/UL mine
  5. 5. Family • AS SEEN AT WIKIPEDIA, A GLOBAL KNOWLEDGE AUTHORITY • Asif Ali Zardari belongs to a Shia Muslim, Sindhi Baloch (Sindhi speaking) family from Sindh.[5][6] – He was born in Karachi and is the son of Hakim Ali Zardari, head of one of the Sindhi tribes,[1][7] who chose urban life over rustic surroundings. His mother is from the family of Khan Bahadur Hasan Ali Effendi, who was among the founders of the first educational institution in Sindh, "Sindh Madarsa-tul-Islam Karachi". – Zardari received his primary education from the Karachi Grammar School and his secondary education from Cadet College, Petaro.[5] While a candidate for parliament, a position for which a 2002 rule requires a college degree, Zardari claimed to have graduated from a college in London. •
  6. 6. The President… • Mr Asif Ali Zardari, in addition to being the President of Pakistan is: – A responsible and loving father of three children – Co Chair of PPP and husband of late BB – An innovative problem solver – An astute businessman – An honest and sincere Pakistani
  7. 7. Why is his image change required-1 • Marriage to politics and enemity – Mr Zardari was thrust into political limelight – by his marriage to the late Mohtarma Benazir Bhutto, Daughter of the East, of Shaheed Zulfikar Ali Bhutto – As customary in 3rd world countries his image was tarnished by political foes and enemies of his wife, to gain power through disrepute of Mohtarma’s close family
  8. 8. Why is his image change required-2 • Frankness and power use image – Mr Zardari has led an outspoken and frank public life, which has again been misused by political foes to tarnish his image – Whilst Pakistani politics and business since time immemorial has dictated misuse of power and resource, it is unfortunate that a larger brunt fell on Mr Zardari then justified or shared with his contemporaries – Hence while other political and army leaders of Pakistan have been extremely corrupt, no one talks about them and Mr Zardari is singled out for blame in common man discussions
  9. 9. Why is his image change required-3 • The Bhutto Legacy – Mr Zardari was always overshadowed by the persona of his glamorous (late) wife, Mohtarma, her charisma was hard to match by any other Pakistani leader let alone himself – Her untimely death propelled him into power that he had not experienced or anticipated, yet he most graciously handled her and party’s affairs, he united the party to gain power against the “ruling” dictator – His intelligence and political farsightedness is represented on a small scale in “Bilawal Bhutto Zardari” name change – He single handledly saved Pakistan through two words: “Pakistan Khabbay” which unified the country at the time
  10. 10. Why is his image change required-4 • To capitalize on his STRENGTHS – Mr Zardari, in a short span of one year has proven to be a formidable negotiator both inside and outside the country – He led the PPP, which was no easy challenge after Mohtarma’s demise – He uprooted a dictator besides laying at bay a strong political foe through sheer intelligence – He is earnestly looking for ways to solve the common man’s problems, his priorities are curbing extremism, energy, agriculture, livelihood, progress for the nation
  11. 11. In short, to the public mind • The POPULAR perception of Mr Zardari is a far cry from his REAL self, this is what the comman man/woman of Pakistan thinks: – Mr Asif Ali Zardari sprung to power at the demise of his wife, since there was no one else to lead – He was hence not “accepted” as a leader by the masses due politics, but a product of circumstances driven leadership – His weaknesses and image has been openly and publicly exploited to the extent of derogation which prompted the “anti-SMS” directive
  12. 12. So, how do we change his image? Make Zardari the GREATEST LEADER OF OUR TIMES – First of all, we have to understand, and accept the underlying causative factors discussed, denial of the obvious perception will only compound his problems, not solve them – Shift focus to genuine problem and people based leadership then cosmetic image changes – National and international forces against Pakistan and Mr Zardari have (and are) fuelled(ing) this perception
  13. 13. Making a Leader, out of a Leader! • There is no doubt that Mr Asif Ali Zardari is a great Leader of our times, he has proven that • However, his perception greatly lags behind • So what do we need to do to change the perceptions of the President of Pakistan to what is the truth, then hearsay and fiction?
  14. 14. Three Point Agenda • The President’s image can and will be restored through the following 3 point agenda: – Build credibility in own and other parties – Build a long term, consensus based national plan and sell the idea to the PPP and all other parties, filtering down to EVERY resident and expatriate Pakistani – Build international credibility and goodwill
  15. 15. The mechanics • On engagement by the President’s office, a complete plan will be submitted, after a face to face interaction and discussion with his Highness and Excellency, the President of Pakistan. • My solution is Zardari-Pakistan-2015 to be discussed in-person-this solution will ensure that the President of Pakistan is LOVED by not only his friends but also his foes, in his life and beyond. Contact Imran Owais Kazmi Cell +92 342 5380159 and +971 55 8094119 Website Email