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What is digital’s potential - Jonathan Waddingham - Just Giving

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What is digital’s potential - Jonathan Waddingham - Just Giving

  1. 1. IoF Digital FundraisingconferenceWhat is digital’s potential?Jonathan WaddinghamSocial & Labs Product Manager, JustGiving@jon_bedford
  2. 2. How is digital faring?More than half of fundraising directors have seen an increase in theproportion of income from digital donations and fundraising in the past year 7% 30% 70% 93%OfflineOnlineCAF: http://just.ly/digifund-1 UK Fundraising: http://just.ly/digifund-2 Guardian: http://just.ly/digifund-3
  3. 3. What about the rest of online world?13.5% (£64bn) of UK retail sales are made onlineOnline shopping generated £50bn in UK in 2011UK was the most internet-based economy in the worldBy 2016, analysts predict 23% of UK retail sales will beonline (£144.6bn)Internet Retailing: http://just.ly/digifund-4 Guardian: http://just.ly/digifund-5 FT: http://just.ly/digifund-6
  4. 4. Why such a difference?http://www.flickr.com/photos/amuderick/46246205
  5. 5. How we fundraise now
  6. 6. How we fundraise now
  7. 7. How we fundraise now
  8. 8. It’s hard to keep up
  9. 9. Expectations are always increasinghttp://cheezburger.com/6514148608
  10. 10. Luckily, today will cover...
  11. 11. We wear many hatshttp://www.flickr.com/photos/ksawyer/7167669552
  12. 12. It’s not easy
  13. 13. Difficult to predict where things are goinghttp://www.flickr.com/photos/philliecasablanca/3263799851/
  14. 14. There are a couple of guarantees (only a couple)
  15. 15. www.flickr.com/photos/netmonkey/3945996213/
  16. 16. These won’t go away www.flickr.com/photos/graft/1600789262
  17. 17. 488M+mobile users each month
  18. 18. Growth of mobile % mobile visits to JustGiving 35% 32% 30% 25% 20% 15% 15% 10% 6% 5% 0% April 2010 April 2011 April 2012
  19. 19. Tablets are growing massively too - be responsivehttp://bit.ly/mobiledeck http://just.ly/digifund-7
  20. 20. Where we’re headedDonate anytime, anywhere, any deviceFrictionlessContent rich360 view of donor (including social profile)
  21. 21. Jonathan WaddinghamSocial & Labs Product Manager@jon_bedford

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