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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)

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Webinar: How to increase donations through your website (Chris Cocroft, Macmillan)

  1. 1. How to increase donationsthrough your websiteChris CocroftDigital Project ManagerMacmillan Cancer Support
  2. 2. Website content
  3. 3. Brand identityHow you look and how you talk
  4. 4. Brand identityHow you look and how you talkLogoTypographyColoursSilhouettesPhotographyFor more information go to:be.macmillan.org.uk/aboutourbrand
  5. 5. Brand identityWriting style and tone of voiceDrivenUniversalActiveStraightforwardFor more information go to:be.macmillan.org.uk/aboutourbrand
  6. 6. About usWho we are and what we do
  7. 7. About usHow we spend our money
  8. 8. Donate call to actionWebsite header
  9. 9. DonationsDifferent ways of donating
  10. 10. DonationsDonating offline
  11. 11. Other optionsEnewsletter sign up
  12. 12. Donate asksFocus on benefits to supporter
  13. 13. Donate asksMake them timely and relevant
  14. 14. Donate askslnclude in different user journeys
  15. 15. Donate askslnclude in different user journeys
  16. 16. Donation forms
  17. 17. Donation formsKeep them simple
  18. 18. Donation formsCampaign-specific content
  19. 19. Donation formsSafe and secure
  20. 20. User testing and surveysFind out what your supporters think
  21. 21. Saying thank you
  22. 22. Thank you pageShow your appreciation
  23. 23. Thank you pageSocial media share options
  24. 24. Thank you pageFurther calls to action
  25. 25. Web analytics
  26. 26. Web analyticsTrack your website usage
  27. 27. Web analyticsWhat can I track?Number of unique visitorsTraffic sources(eg. other websites / direct / search engines )Bounce ratesDrop off ratesFor more information about what you can track go to:www.google.com/analytics
  28. 28. Thank youChris Cocroftccocroft@macmillan.org.uk

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