Thinking big beyond the corporate csr budget

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Thinking big beyond the corporate csr budget

  1. 1. thinking bigFUNDRAISING - BEYOND THE CORPORATE CSRBUDGETtany alexander lindsey mepham
  2. 2. overviewworking with (big)organisationsthe oxford thinking (big)campaignsharing our experiences –learning from yours
  3. 3. (biggest) ever gift experiences• name, organisation(s) and job title• ‘the biggest gift I have everworked on (and what made it happen)’
  4. 4. looking for yes in a big sea of nono no no no no no no no no no no no no no nono no no no no no no no no no no no no no nono no no no no no no no no no no no no no nono no no no no no no no yes no no no no no nono no no no no no no no no no no no no no nono no no no no no no no no no no no no no nono no no no no no no no no no no no no no no
  5. 5. Case study A: a big financial servicescompanyRationale for the approach• in the FTSE 100 (we assume capacity)• similar companies are known to be amongst thebiggest corporate givers to charity• had previously given a big gift to Oxford (but not forstudent support)
  6. 6. Excellent fundraising for a better worldCorporate Partnershipsand FundraisingConference 2013LinkedIn: IoF Corporate Partnerships and Fundraising Conference– join this group for the opportunity to continue networking with your fellowdelegatesTwitter: #iofcorporate
  7. 7. Subverting expectationsStrategicpartnershipCorporate mission=CSR goalsYourorganisation’sethos andfundraisinggoals
  8. 8. What’s in it forthem?ROI - is there a tangiblebenefit to the company?Sponsorship versusPhilanthropy
  9. 9. Debunking myth to secure the gift:what would you do?
  10. 10. our (interim) conclusions• Find allies in high places within the organisation(budget-setters, rather than budget-spenders)• Network like mad to get to them (think laterallyabout your connections)• Listen carefully to what their organisationalchallenges are• Match your offering imaginatively to theirstrategy – but make sure there is enough in it for you!• It’s not a science – expect more snakes thanladders – but be on the lookout for the serendipitous• Be bold. It’s not no, until its ‘H... No!’.
  11. 11. Thank you – good luckhttp://www.campaign.ox.ac.uk/Tany.alexander@devoff.ox.ac.ukLindsey.mepham@devoff.ox.ac.uk

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