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Small Charity Fundraising- Challenges and Opportunities  Alex Swallow, Chief Executive of the    Small Charities Coalition...
What I’ll discuss• Problems of fundraising for small charities• Possible solutions• How fundraising can help your organisa...
Problems•   Lack of time•   Lack of specialism•   Competing with bigger organisations•   Lack of profile/supporter base•  ...
Solutions•   What’s the money for?•   Where can you get it from?•   What is your Unique Selling Point (USP)?•   Embed fund...
How fundraising can help your    organisation (beyond money)• Helps you get to grips with strategy• Same for cashflow• Sam...
Current challenges/opportunities• Economy                      • Your help is desperately• Changing funding               ...
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Challenges and opportunities

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Challenges and opportunities

  1. 1. Small Charity Fundraising- Challenges and Opportunities Alex Swallow, Chief Executive of the Small Charities Coalition/Charity Trustee Networks
  2. 2. What I’ll discuss• Problems of fundraising for small charities• Possible solutions• How fundraising can help your organisation (beyond money)• What are the challenges/opportunities?
  3. 3. Problems• Lack of time• Lack of specialism• Competing with bigger organisations• Lack of profile/supporter base• Niche cause• Whose responsibility?
  4. 4. Solutions• What’s the money for?• Where can you get it from?• What is your Unique Selling Point (USP)?• Embed fundraising in the culture of your organisation• Don’t reinvent the wheel
  5. 5. How fundraising can help your organisation (beyond money)• Helps you get to grips with strategy• Same for cashflow• Same with measuring impact• It helps you articulate what you are about/refine vision if necessary• Helps with your sustainability into the future
  6. 6. Current challenges/opportunities• Economy • Your help is desperately• Changing funding needed environment • Best to be prepared for• Staff cuts/focus on core change service delivery- who will • Pain now, strength later fundraise? • Fundraising can be fun! • People don’t know you need help • Learn from others (including today)

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