How can an organization embrace SM – the WEF exampleCorporations & SM – examples of successful engagement (i.e. Youtube & corporations, Forum & Twitter etc)What are the key challenges? The benefits/ value? Why corporations should embrace SM? Dos & Don’ts of SM engagement
TwitterThe Forum is on Twitter since April 2007 and has two main accounts @Davos (http://twitter.com/davos) with over 1.6 million followers and @WEF account (http://twitter.com/wef) dedicated to live tweeting and meeting chatter.
Twitter Growth in Davos23 in 2008, 69 in 2009, 251 in 2010, 402 in 2011and 650 out ofthe 2600 participants in 2012. A quarterofthe 2600 participantsarenow on Twitter-
Twitter ListFor all oureventswecreatespecificTwitterlistsincludingtheparticipantsactive on Twitter. We also projecttheirtweets on a dedicatedTwitter wall.
The mostre-tweetedtweet was from Bill Gates tohis 5 millionfollowers.
Twitterhasbecomethemeansofcommunication in Davos. EventhePresidentof UPS tooktoTwitter.Whatdoesitmeasnforus? Wecannowcontacthimdirectly. He might not readthe @mentionhimself but I am surehisteam will.
Over the 5 daymeeting 137.000 tweetsweresentaccordingto KPMG. Curationofthetweetsiskey. We also ran ourowncuratedTwitterwall.We also createdspecificlistsincluding Public Fiures, Forum staffandMedia.
The medialistwith 300 reporterscoveringthemeetingalso caughttheeyeofthe @Occupy_WEFmovementwhich was abletoattractattentiontoitsprotest.
WeiboFor the record we are also tweeting in Chinese to over 100.000 followers on our Weibo account.
LikeWe encourage input from our Facebook fans. We organize polls the results of which are sometimes fed back into sessions.http://www.youtube.com/watch?v=NVTQMSpfK6c#t=36m55shttp://www.facebook.com/questions/10150194898486479/
Facebook Fan PagesThe World Economic Forum Likes the official Facebook pages of our Partners. http://facebook.com/worldeconomicforum.
Had we done a Google Image search for the World Economic Forum 5 years ago we would have found this: A collection of pictures of demonstrations by the anti-globalisation movement.
Today if you do the same search you will find this:How did de do it?
We shared our photos on Flickr.The World Economic Forum has over 15.000 pictures in our picture library with our official photographers.The gallery is password protected.On Flickranyonecanuseourphotos.Weuploaded 354 from Davos and all arelicensedunderthe Creative CommonsLicence.
Hammadi Jebali,newlyelected Prime Minister ofTunisia was speaking on a panel on the 27 January.
Withinhoursthispicture was embedded on his Wikipedia profile.
Thereareonlyfeworganisations in theworldfreelysharingtheirpictures. TherearenowseveralhundredofourphotosfreelyavailableatWikimediacommons
The resultsareclear-Weget an averageof 5000 views on ourpictureseverydaywithpeaksduringourevents.
It’s a battleofthepictures. This invitationtocreate an igloo camp bytheOccupy Movement didn’tmakeitaroundthebecauseitdidn’thavethe Creative Commonslicence.
This picturebythe Femen gotmostoftheplayforobviousreasons.
Battlesofthefigures. On theleftthe Davos infographicdoneby Reuters withseveralinaccuracies.On therighttheForum’sowninfographic.Companies must actmoreandmorelikeewsagencies.
The medialist also caughttheeyeofthe @Occupy_WEFmovementwhich was abletoattractattentiontoitsprotest.
LivestreamSince 2009 we are live streaming all our press conferences and allowing anyone to field questions to the panellists. http://livestream.com/worldeconomicforum01
Athens presentation 2012 ioc3 luefkens
Digital Davos How the World Economic Forum uses Social Media1 @luefkens #ioc3