1. imm3rsiveVR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW
JANUARY 2017

2. WHAT IS VR AND WHAT DOES IT CHANGE?
IMMERSION & PRESENCE = EXPERIENCE
A NEW MEDIUM THAT RAISES MANY QUESTIONS
360° VIDEO VS. VR
THE MARKET, WHAT MARKET?
VR DEVICES
A QUICK LOOK AT BRANDS DOING VR / 360° VIDEO
MARKETING WITH VR: PROS & CONS
REACHING THE AUDIENCES
WHERE TO START?
VR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW

3. WHAT IS VR
AND WHAT DOES IT CHANGE?

4. IMMERSION + PRESENCE
= EXPERIENCE

5. A MEDIUM THAT RAISES
MANY QUESTIONS

6. 360° VIDEO VS. VR

7. MARKET?

13. 745,000 450,000355,000 2,300,000 260,000
SOURCE: SUPERDATA, DEC 2016
CONSOLE PC MOBILE
88,400,000

14. SOURCE: SUPERDATA, JAN. 2017

16. A FEW BRANDS
INVESTED IN IMMERSIVE CONTENT

17. AUTOMOBILE

18. FOOD & DRINKS

19. LUXURY & APPAREL

20. RETAIL / DISTRIBUTION / SERVICE

21. ENTERTAINMENT

22. MEDIA

23. CULTURAL ORGANIZATIONS & ADMINISTRATIONS

24. SPORTS

25. MARKETING WITH VR
PROS & CONS

26. CAPTIVE AUDIENCE
NEW AND MEMORABLE
MEDIA EXPOSURE
CREATIVE POSSIBILITIES
360° VIDEO AFFORDABLE VS. VR

27. SMARTPHONE-BASED = LIMITED EXPERIENCE
PRODUCTION EXPERTISE REQUIRED
POST-PRODUCTION HEAVY
A SOMEWHAT LIMITED AUDIENCE
ROI?

28. REACHING THE AUDIENCES

30. WHERE TO START?

32. KEEP
CALM
AND
CALL
A SPECIALIST

34. https://www.unit9.com/project/25-thoughts-on-vr-filmmaking-by-anrick

35. realities.ro

36. imm3rsive @imm3rsive @imm3rsive
THANK YOU!