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Marketing Mixology for Consumer Loyalty

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Just like mixology in bartending, the perfect digital marketing combination is the result of a refined and in-depth study of the art and craft of mixing channels, tactics and resources to serve the best experience to a brand's consumer. We'll discover more about the ingredients, apps and skills needed to create the best cocktail to win in the brand engagement and loyalty competition.

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Marketing Mixology for Consumer Loyalty

  1. 1. Ioana Cristea CoFounder & Marketing Strategist WINNING CONSUMER LOYALTY WITH
  2. 2. WHAT TO DO FOR CONSUMER loyalty AND HOW TO DO IT
  3. 3. WHERE DOES CONSUMER LOYALTY HAPPEN, IN THE MARKETING FUNNEL? HAPPENS for NEW & EXISTING CLIENTS CONTRIBUTES TO NEXT PURCHASE = LOYALTY
  4. 4. LOYAL CUSTOMERS SPEND 67% MORE MONEY COMPARED TO NEW ONES. Take a Look at Apple: Its customers are (still) lining up weeks before the official release of a new iPhone. For example, prior to the release of iPhone 8, Apple scored a 92% loyalty rate. *Research done by Hubspot 1
  5. 5. IN EXCHANGE FOR MORE TARGETED OFFERS WITH RESPECT TO THEIR PREFERENCES 65% OF CUSTOMERS AGREE ON SHARING THEIR PERSONAL INFO. Start analyzing which products are in more demand during which seasons or on which holidays, and make your advertising campaigns and offers more personalized. According to DIGITALSTMAG 2
  6. 6. SOCIAL MEDIA SUPER-FANS SUPPORT YOUR REACH, ENGAGEMENT & SHARES OF CONTENT. REWARDED FANS & ONLINE BRAND AMBASSADORS ACTUALLY DRIVE SALES. 3
  7. 7. LOYAL READERS SUPPORT YOUR: ✓WEBSITE CONTENT SHAREABILITY ✓ BRAND – RELATED ONLINE CONVERSATIONS 4
  8. 8. 50% OF CUSTOMERS RECOMMEND A BRAND TO OTHERS. 14% OF THEM EXPRESS THEIR FEELINGS, BOTH NEGATIVE AND POSITIVE, ON SOCIAL MEDIA. It is important to be there when you receive feedback. If something goes wrong, ask for details and do your best to make it up for the customer. Make sure you reward your most loyal customers on social media or loyal readers. Be aware of the online „gift hunters”, however. According to Accenture 5
  9. 9. REGARDLESS OF THE CENTURY AND TRENDS, ONE THING THAT WILL ALWAYS BE IMPORTANT FOR RETURNING CUSTOMERS IS THE LOYALTY PROGRAM. Start with a simple Bonus Point System, Thank You Cards/eVouchers or Suprise Small Gifts creatively built to represent your brand well, offer a kind signal to your customers and keep your costs safe. 6
  10. 10. CUSTOMERS THAT HAVE BECOME AN ACTIVE PART OF THE BRAND’S LIFE IN A POSITIVE SIGNIFICANT WAY KEEP BUYING & RECOMMENDING IT FOR A LONG WHILE. If you keep innovating your marketing approach, keep providing the kind of solutions they need and stay ahead of your competition in caring for them. Create campaigns around their experiences. User them as actors in your next video for social media. Share their guest posts on your blog. Implement a campaign on a topic your community has chosen. Create an event for them. Bring them useful information via social media & their inbox. According to DIGITALSTMAG 7
  11. 11. SOCIAL MEDIA HELPS USERS STAY MORE ENGAGED WITH BRANDS THEY LIKE. 72% OF CONSUMERS SAY THIS. Think as your customer, not as the brand, when you’re building all your marketing initiatives: those for growing your audience as well as those for keeping it close. According to Lithium Research 8
  12. 12. Strengthening the bond between your business and customer more and more leads to EARNED MEDIA & FREE ADVERTISING. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs
  13. 13. HELPS YOU MAKE THE PERFECT COCKTAIL of DIGITAL MARKETING CHANNELS & TACTICS
  14. 14. Marketing Strategies can't afford to be just a show of creativity, in the age of digital, crowded with content, apps, technologies and online micro-communities. The numbers in your business and the facts and trends about your audience can tell you a lot about how to build and run successful digital marketing plans. However, there are no secret formulas. Or...are there?
  15. 15. LET’S FIND YOUR PERFECT mix Use your Smartphone to Go To: kite-agency.com/mixology-gotech
  16. 16. THANK YOUIoana Cristea / CoFounder & Marketing Strategist of

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