case study on future group

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case study on future group

  1. 1.
  2. 2. <ul><li>Founded by Mr. Kishore Biyani
  3. 3. Incorporated in 1987
  4. 4. Head quarters in Mumbai.
  5. 5. Employees over 30,000 people.
  6. 6. Has over 1000 stores in 61 cities of India.
  7. 7. Spread of 1.3 million square feet.</li></ul>Company’s profile<br />
  8. 8. About Kishore Biyani<br /><ul><li>King of India’s retail.
  9. 9. Graduation in commerce from HR college of Mumbai.
  10. 10. Belongs to a business family.</li></li></ul><li><ul><li>VISION</li></ul> Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner.<br /><ul><li>MISSION</li></ul>We will be the trendsetters in evolving delivery format.<br />
  11. 11. “Doing business in India is not easy, but it becomes easy if you have the right business”<br />Kishore <br /> Biyani<br />
  12. 12. Food Bazaar<br />Pantaloons<br />
  13. 13. Central<br />Big Bazaar<br />
  14. 14.
  15. 15. Type Hypermarket<br />Founded2001<br />Headquarters Jogeshwari, Mumbai<br />Industry Retail<br />Products Department, Grocery store<br />Promoter Kishore Biyani<br />Parent Pantaloon Retail India Ltd.<br />Punch line ‘Is se sasta aur accha kahin nahin’<br /> Currently 83 outlets<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. PROMOTION Strategy <br /><ul><li>‘Saal ke sabse saste 3 din’
  21. 21. Future Card (3% Discount)
  22. 22. Advertising (Print Ads, TV Ads, Radio)
  23. 23. Brand Endorsement by M.S.Dhoni
  24. 24. Point-of-Purchase Promotions</li></li></ul><li>
  25. 25. GROWTH IN RECENT YEARS OF <br />BIG BAZAAR<br />
  26. 26. SWOT ANALYSIS<br />
  27. 27.
  28. 28. Future strategy of Big Bazaar<br />
  29. 29. Thank you<br />

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