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Successful Strategies For Corporate Events

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Chris Meyer, EVP of Sales & Marketing, InXpo, provides insights on the growth of virtual and hybrid events and successful strategies for corporate events. Watch the full presentation at: http://bit.ly/bY8daH

Published in: Technology
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Successful Strategies For Corporate Events

  1. 1. Virtual Events. Real Results Digital Adapters Digital Natives
  2. 2. Virtual Events. Real Results Virtual & Hybrid Growth Chris Meyer, EVP InXpo
  3. 3. Virtual Events. Real Results Growth in Virtual Events • “The virtual conference and trade show market has more than doubled from 2008 to 2009 and we expect a compound annual growth rate of 56% through 2015.” According to Market Research Media. • According to GigaOm, “3-D virtual…applications for enterprise will grow into an industry earning $8-$10 billion in revenue by 2014.”
  4. 4. Virtual Events. Real Results Growth in Virtual Events • Wired Magazine “Analysts expect 5,000 virtual events next year, an increase of 500 percent for the industry.” • Event Marketing Institute: Virtual events grew by 300% in 2009
  5. 5. Virtual Events. Real Results The Virtual & Physical Complement Cisco Live Virtual • 10,00+ attendees physically, 4500 virtual attendees from 28 countries • 34% of the virtual attendees are extremely likely or very likely to attend the live event in 2010 • Reached individuals that do not typically attend the live event. • 37% first-time attendees at in-person event, 55% first-time virtual attendees
  6. 6. Virtual Events. Real Results The Virtual & Physical Complement GE Healthcare Virtual Exhibit • Physical attendees over 10,000 with over 4,000 virtual attendees • More than 1,500 of those attendees came to the virtual exhibit before the RSNA show even opened • Thousands more visited the virtual exhibit after the show closed
  7. 7. Virtual Events. Real Results The Virtual & Physical Complement AIA Annual Conference • Physical attendees over 17,000 with over 3500 virtual attendees • Physical attendees actually increased over prior year • Increasing sessions in 2010
  8. 8. Virtual Events. Real Results Thoughts • Efficiency & Effectiveness • Ground up planning and budget/process • 365 destinations & event specific • Complimentary, not conflicting • Free vs paid content as member benefit • Revenue from sponsors and education • Training & Events Intersecting • Questions

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