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www.inviya.com
March Of The Freedom Fibre
So you are out on a shopping spree, buying clothes and blowing holes in your poc...
www.inviya.com
Why is spandex a ‘freedom fibre’?
1. Revamping Knitwear
The spandex fibre has been largely beneficial to kn...
www.inviya.com
Why is spandex a ‘freedom fibre’?
2. Blend and mix
Imagine a hot summer evening. The most comfy thing to we...
www.inviya.com
Why is spandex a ‘freedom fibre’?
3. STRETCH – for perfect fit and comfort
Spandex is but an anagram for th...
www.inviya.com
Why is spandex a ‘freedom fibre’?
4. Spandex boosting fashion trends
Spandex has also flagged off several t...
www.inviya.com
Why is spandex a ‘freedom fibre’?
5. The quintessential sportswear
For long, spandex has been loyal to the ...
www.inviya.com
Why is spandex a ‘freedom fibre’?
6. Respecting shape
Comfort is the most liberating thing about fashion. A...
www.inviya.com
Website – http://www.inviya.com
Facebook - https://www.facebook.com/inviya
Twitter - https://twitter.com/in...
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March of The Freedom Fibre

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There has been a tremendous growth in the use of spandex fibre in India. Thanks to Inviya which is now lending its stretch properties to a wide range of apparels ranging from fashion wear, bottom wear, sportswear, intimate wear, and stretch denims etc.

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March of The Freedom Fibre

  1. 1. www.inviya.com March Of The Freedom Fibre So you are out on a shopping spree, buying clothes and blowing holes in your pocket. What do you typically consider before making the ultimate bargain? Probably you mull over the price, the brand, or the style and fit. If you bracket fashion and comfort together, then there is another thing you should look out for the next time you go shopping. The latest trend which has been taking global fashion circles by a storm is the comfort fibre called spandex. Although for long we have associated spandex only with athletic wear, latest advancements in fashion technology are here to break the stereotypes. Inviya is a new age spandex fibre which can be spun with other fibres, thus lending them stretch properties by retaining their original look and feel. There has been a tremendous growth in the use of spandex fibre in India. Thanks to Inviya which is now lending its stretch properties to a wide range of apparels ranging from fashion wear, bottom wear, sportswear, intimate wear, and stretch denims etc. The biggest USP of spandex is that it is resistant to the damaging effects of detergents and body oils and perspiration. It is light-weight and also returns back to the original size.
  2. 2. www.inviya.com Why is spandex a ‘freedom fibre’? 1. Revamping Knitwear The spandex fibre has been largely beneficial to knitwear apparels. Due to the unique properties of stretch and flexibility, sweaters, cardigans, and other such knits can stretch as per the shape and size of your body. Thus they score high on the durability point too since they are designed to fit you despite the changes in your body over time.
  3. 3. www.inviya.com Why is spandex a ‘freedom fibre’? 2. Blend and mix Imagine a hot summer evening. The most comfy thing to wear would be a plain white cotton tee to ward off the humidity. But a plain white tee which does not stretch would only be a pain in your neck. It would stick to your skin making you feel awkward and queasy. What if that tee came with the stretchable properties of spandex? Yes, that would ease much of the trouble. The blending property of spandex is what makes it a cult hit. It can fuse with other fibres, lending them stretch by retaining the original look of the fibre.
  4. 4. www.inviya.com Why is spandex a ‘freedom fibre’? 3. STRETCH – for perfect fit and comfort Spandex is but an anagram for the word ‘expands’. What else could have explained its most revolutionizing property? Now stretch is no longer limited to athletic wear. There is a wide range of fashion apparels which make use of spandex for better fit and comfort. Inviya fibre’s stretchable property is designed to cater to the different body types of every person, and thus boost their body image.
  5. 5. www.inviya.com Why is spandex a ‘freedom fibre’? 4. Spandex boosting fashion trends Spandex has also flagged off several trends in fashion. Many trends which were synonymous with flexibility made the foray into the fashion circuits. Some of the designs which became popular due to spandex are turtle-necks, block-shifts, empire waistlines, worstets etc.
  6. 6. www.inviya.com Why is spandex a ‘freedom fibre’? 5. The quintessential sportswear For long, spandex has been loyal to the athletic wear. It’s flexible, stretchable, and moisture wicking technology has been greatly beneficial to the active wear apparels. From jerseys to t-shirts, what not in the sports wear category is infused with spandex?
  7. 7. www.inviya.com Why is spandex a ‘freedom fibre’? 6. Respecting shape Comfort is the most liberating thing about fashion. A dress which is rich in style but offers no comfort is always a big turn-off. Now-a-days, fashion is meant for everybody. It is no longer limited to that woman with the perfect curves who could flaunt every dress with panache. Spandex is designed to make women of every shape and size confident by beautifully accentuating their curves.
  8. 8. www.inviya.com Website – http://www.inviya.com Facebook - https://www.facebook.com/inviya Twitter - https://twitter.com/inviyaindorama Pinterest – http://www.pinterest.com/inviya Thank You So Much Your Time

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