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Online Poker Virtual Goods Revenue model


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Online Poker Virtual Goods Revenue model

  1. 1. OnlinePokerVirtual Goods Revenue Model<br />Deepika Bajaj<br />Social Media Marketing, social and mobile gaming<br />
  2. 2. Primary Difference from other FB games – Personal skill matters + luck<br />KEY FACTOR : GOOD GAME Play<br />KEY DIFFERENCE : Limited reliance on having neighbors . Friends do have a power to transfer their own chips to each other, or to gift free chips to each other.<br />
  3. 3. Secondary Difference from other FB games – Real TIME play<br />KEY FACTOR : No passive play<br />KEY DIFFERENCE : The more hands you play, and the more you win, the higher and faster your XP goes up<br />
  4. 4. Do some research online.<br />KEY FACTOR : New-player habits: they scare easily and won't go all-in, will bet conservatively, and are unpredictable<br />KEY DIFFERENCE : Don't always sit down right away. See who's already at the table. <br />
  5. 5. Take some risks<br />KEY FACTOR : playing with virtual money, you not out anything by losing it all.<br />KEY DIFFERENCE : You can afford to play aggressively<br />
  6. 6. Stuff you can buy is Virtual<br />KEY FACTOR : buying the table a round of beer or champagne completes the experience.<br />KEY DIFFERENCE : Practice is what saves the day<br />
  7. 7. Success Factors<br />
  8. 8. Most Sticky Content<br />Engagement<br /><ul><li>Most Sticky content
  9. 9. Competitive – Getting in is Easy BUT harder to play</li></ul>Virtual Economy<br /><ul><li> Sources and Sinks
  10. 10. Exchange rates
  11. 11. Test – transactions (RPU)
  12. 12. Conversions
  13. 13. Achievements, Tournaments and VIP tables
  14. 14. Payment options
  15. 15. Demographic
  16. 16. Cross Promotion</li></li></ul><li><br />