The art of being social, Andy Hill, Dokoo


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Presentation from Networking the Networks - Riddel Hall, Belfast 13 December 2013

Published in: Technology, Business
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The art of being social, Andy Hill, Dokoo

  1. 1. The Art Of Being Social
  2. 2. Who Am I Andy Hill, I run Dokoo Digital an award winning digital marketing agency and am on the board of the Chartered Institute of Marketing for Ireland
  3. 3. What is social media
  4. 4. What is social media really is • • • • Social media is a place to have conversations It is a medium to make new connections It is a quick way to communicate It is a resource to find out instant information
  5. 5. Storytelling
  6. 6. How to tell better stories • Content calendars • Posting at the correct time • Using online search to find relevant discussions • Using hashtags • Contributing more online
  7. 7. How social media can help your networks • • • • • • One location where content can be shared Hassle free way of sharing information One voice Can work as an intranet Make new contacts Share info about your own business
  8. 8. Linkedin
  9. 9. Twitter
  10. 10. To summarise • • • • Bring offline online Tell stories Use the right language Disciplined content schedule
  11. 11. Questions ?