Hospitality and Tourism Infrastructure

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Hospitality and Tourism Infrastructure -2012

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Hospitality and Tourism Infrastructure

  1. 1. COLOMBIAInvestment Environment and Business Opportunities in Colombia Hospitality and Tourism Infrastructure 2012
  2. 2. About us Proexport is Colombia’s entity in charge of the p promotion of International Tourism, Foreign Direct g Investment, and non-traditional exports EXPORTS INVESTMENT TOURISM
  3. 3. Proexport’s network: 28 offices around the worldand 8 offices in Colombia
  4. 4. Investment Portfolio 1 Seminar for investors already installed Colombia 2 SIFAI (System to facilitate and Attract Investment) 3 Coordination of regional promotion erseas 4 Tailor made information requests ombia and Ove 5 Coordination of site visits. Colo 6 Contacts with key entities in the public and private sector seas International Events and seminars. Overs 7
  5. 5. Tourism Portfolio 1 Colombia Joint working plans – Exporter Plans 2 Institutional Projects j 3 Special Projects Colombi and seas ia Overs 4 Business meetings 5 Promotion Activities 6 Joint promotion plans with operators 7 Workshops, destiny presentations and International Fairs Overseas 8 Familirization Trips / media 9 Tourism Portal 10 Added Value Institutional Presence
  6. 6. Some recent investment projects supported byProexport Established one of its two world class R&D centers. Opened a new Data Center oriented to Systems Integration, Outsourcing and Support Services. Opened a new global service center in Medellin Develop a Sugarcane ethanol project on aproximately 10,000 hectares. Opened a new business hotel offering 264 rooms, located in the heart of Bogota´s financial district.Acquired the assets of ESI de Colombia. ESI is a value added reseller ofindustrial electrical equipment an engineering services
  7. 7. General facts In terms of population, Colombia is 2 times bigger than Australia, 4 times bigger than Belgium and almost 3 times bigger than Chile Colombia borders two oceans, The Pacific and the Atlantic Colombia is one of the most biodiversity countries worldwide Most stable growth of any country in the region since the 1970s. Foreign I F i Investment i C l bi h i t t in Colombia has increased over 330% d in 8 years Colombia have preferential access to more than 1.5 p billion consumers, thanks to international trade agreements.
  8. 8. The world is talking about Colombia “The country’s $370bn economy is booming, with output growing at 6 per cent a year. A free trade deal has been closed with the US “The Colombian comeback: from and foreign i d f i investment i rolling in, t t is lli i nearly failed state to emerging global especially into mining and energy.” player.” “The nation enjoys economic and political “Colombia is emerging as an attractive stability, a hard-working and destination for investors as it works to entrepreneurial culture, high levels of distance itself from its troubled past.” productivity and performance in selected September 18 2011 S b 18, sectors and a number of world-class companies.”
  9. 9. The largest economies in a crisis …where the emerging economies are becoming their strategic allies
  10. 10. COLOMBIA Destination for investmentin Hospitality and Tourism Infrastructure
  11. 11. “Colombia is the second most attractive country for investment in LatinAmerica in the next 3 years.” If you were to invest in a Latin American country in the next 3 years, where would you invest? 68% 38% 25% 25% 18% Brazil Colombia Chile Mexico Peru Source: Investor perception research JP Morgan Chase Bank Co.
  12. 12. In GDP terms, Colombia is the 28th largest economy in the worldmeasure in PPP terms. GDP (PPP) ( ) 466 US $ Billion - 2011 443 423 387 378 367 348 301 298 278 272 246 233 205 184 133 Note: PPP (Purchasing Power Parity) (February 7 2012))
  13. 13. Colombia positions itself as one of the economies leadinggrowth in the region GDP (PPP), 2000 – 2014 US$ Billion 700 CHILE 600 COLOMBIA PERU 500 VENEZUELA 400 300 200 100 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011e 2012p 2013p 2014pSource: EIU – May 9 2012P: ProjectedE: Estimated
  14. 14. During the last 10 years, Colombia decreased significantly its inflationand showed a constant GDP growth. 2000 2010 Bubble Size: Population (million) 450 400 Nomin GDP (US$ Billion) 41 350 37 300 $ 47 250 28 nal 200 17 84 150 30 100 23 40 70 15 50 26 0 2 -2 0 2 4 6 8 10 12 Inflation (%) 1 0 Argentina Chile Colombia Egypt Malaysia Peru 2000Source: EIU, DANE, Trading Economics, Banco de la República (Colombia)
  15. 15. GDP per capita adjusted to PPP almost reach theUS$10,000 Colombia’s GDP per Capita (PPP)*, 2000 – 2011 (US$) 9.920 8.838 6.817 5.826 +70% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 •GDP Per Capita adjusted to prices at purchasing power parity (PPP) Source: EIU (Economist Intelligence Unit) (May 9, 2012)
  16. 16. According to international standards, Colombia classified inUpper – Middle Income Economies. US $ Income Per Capita, Atlas Methodology 8000 7000 6000 Upper Middle Income 5000 4000 +180% Lower Middle Income 3000 2000 1000 Low Income 0 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2011e 2012p Source: Ministry of Finance and Public Credit – EIU, WorldBank e: forecast - May 9- 2012
  17. 17. The twenty-third largest population in the world;The second most numerous Spanish-speaking population Population Millions of People – 2011* 113 8 113,8 47,5 46,1 40,9 38,2 34,4 30,4 , 29,1 22,5 17,3 11,3 10,7 10,6 9,5 8,4 7,9 7,8 5,2 5,0 4,4 Source: EIU (Economist Intelligence Unit) *Forecast; (February 7, 2012)
  18. 18. Macroeconomic stability GDP, Inflation and Unemployment rate (%) 2002 – 2011 (Annual Average) 15,5 14,0 13,6 Unemployment 11,8 , 12,0 12,0 11,8 , rate 11,2 11 2 11,3 11 3 10,8 7,7 7,0 70 6,7 6,9 69 6,5 5,9 5,5 4,9 GDP 3,9 5,7 4 5,3 3,5 4,7 4,5 2,6 26 Inflation 2,0 3,2 3,7 1,7 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: DANE- Colombia Central Bank - EIU: Economist Intelligence Unit Forecast e: Estimated (February 2012)
  19. 19. Colombia reached the highest FDI flow in history FDI, 2000 –2011 Main investing countries US $Million Accumulated 2000 – 2011** 13.234 United States 10.252 10.564 • US $9,595 million • Share of 24 8% 24.8% England • US $5,684 million 6.899 • Share of 14.7% 5.537 3 Spain 2.436 • US $3,431 million • Share of 8.9% 1.720 Canada • US $1,373 million • Share of 3.6% FDI with Sab Miller investment Variation 2010–2011: +92% *Figures obtained through the foreign currency balance of the Bank of the Republic. *Fig res thro gh c rrenc Rep blic **Share of all countries with positive cumulative investment, without reinvested profits or investments in the oil sector. Accumulated value 2000 – 2011: US $38,615 million Note: the list of the top countries investing in Colombia does not include Anguilla or Panama, in third and fourth place. Source: Bank of the Republic - Balance of Payments
  20. 20. Colombia is third in the region in terms of FDI into thecountry as a percentage of GDP 2.9% 2 9% 1.6% 1 6% 13.2 5.1 4.2% 7.55 7 55 2.7% 2 7% 66.6 5.9% 14.7 1.4% Inward FDI flow/GDP(%) 6.12 Inward Direct Investment US$ bn. Source: EIU, Banco de la Republica
  21. 21. Colombia is also increasing its investmentoutflows abroad 8.289,0 FDI from Colombia by Sectors 2011 % Other US $ 6.562,0 Constructi 0% Million on 1% Financial Oil and Services Mining 52% 8% 4.662,0 Commerce Rest., and Hotels 10% 3.088,2 Manufaturi 2.254,0 ng 13% Energy 937,7 16% 325,3 912,8 142,4 , Total investment 2011: US$ 8,289 million 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 % Share by total FDI of positive flows from Colombia, without reinvesting profit Ranking of countries Source: Central Bank receiving FDI from Colombia (2000-2010) (2000 2010) 1. USA 2. England 3. Panama 4. Brazil 5. Peru 6. 6 Guatemala G t l 7. Mexico 8. Chile 9. Ecuador 10. Venezuela
  22. 22. In 8 years, exports have multiplied by 4 Exports, 2000 – March 2012 Top Exports Destination, 2011 US $Million 56.954 United States • US $21.720 million • Share of 38.1% Netherlands 37.626 39.820 • US $2.524 million • Share of 4.4% 32.852 13.158 13.129 Chile 9.527 • US $2.205 million • Share of 3.9% 7.730 7 730 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Jan - Jan - China Mar Mar 2011 2012 • US $1.989 million • Share of 3.5% Variation 2009 - 2010: -21.2% Variation 2010 - 2011: 43% Variation Jan – Mar 2010 vs. Jan – Mar 2011: 23.2% Source: DANE (National Department of Statistics)
  23. 23. In 10 years imports grew four times Imports, 2000 – 2011 Top destinations of imports, US$ Million 2011 54.675 United States 39.669 39 669 • US $13,593 million • Share of 24.9% 40.683 China • US $8,176 million • Share of 15% 13.882 Mexico 11.757 • US $6 059 million $6,059 • Share of 11% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Brazil • US $2,740 million Variation 2009 - 2010: 23.7% Variation 2010 - 2011: 34.4% • Share of 5% Source: DANE (National Department of Statistics) – CIF Values
  24. 24. Three of the top risk rating agencies gave Colombia the"Investment Grade” The three agencies agree on the countrys positive economic and financial situation, highlighting:  Its ability to deal with external shocks  Its historic fulfillment of obligations  An increase in its macroeconomic credibility  A visible improvement in security conditions 7 February 2012
  25. 25. The third friendliest country to do business inLatin America and the top reformer in the region Doing Business Ranking* 2007-2012 2007 2012 Variation in the number of positions World World 45 Country Ranking Ranking Colombia 2012 2011 Peru 26 Chile 39 41 Panama 11 Peru 41 39 Mexico 9 Colombia 42 47 Ecuador -6 Mexico 53 54 Venezuela Panama 61 63 -10 Argentina 113 114 Brazil -12 Costa Rica 121 121 Argentina -14 Brazil 126 120 Chile -15 Ecuador 130 131 Costa Rica 20 -20 Venezuela 177 175Source: Doing Business 2012 World Bank Report*Positive numbers indicate improvements in business environment
  26. 26. Minority Shareholders Protection Index 2011 Colombia is ranked 5th worldwide and 8,3 1st in Latin America in terms of Investor Protection P t ti 6,7 6,3 6,0 5,3 53 World Ranking 4,7 4,7 Country 5 Colombia 20 Peru 2,3 28 Chile 44 México 74 Brazil 109 Argentina Argentina Colombia Chile Venezuela Brazil México Peru Panama 109 Panama 179 Venezuela C A V Source: Doing Business, 2011 – World Bank
  27. 27. Colombia as an export platform: 11 free trade agreements (FTA),allowing preferential access to over 1,500 million consumers Norway Iceland European Union Canada Liechtenstein Switzerland Japan United States Turkey Israel South Guatemala Korea Mexico Honduras El Salvador Ecuador Brazil Peru Bolivia Uruguay Chile Paraguay Argentina IN FORCE SIGNED IN NEGOTIATION FUTURE ALLSource: SICE; OAS.
  28. 28. In 2012, Colombia will have negotiated 21 InternationalInvestment Agreements (IIA) NORWAY iCELAND United European Kingdoom Canada Liechtenstein Union Switzerland United Japan States C a China Turkey Spain Kuwait South Korea India Mexico Panama NORTH TRIANGLE Ecuador Peru Bolivia Chile IN FORCE SIGNED IN NEGOTIATION ALLNote: The International investment agreements (IIA) include Agreement Investment Treaties (BIT) (agreement) and Free Trade Agreements (FTA) with investment section(chapter).
  29. 29. Colombia will have 16 Double Taxation Agreements (DTA)negotiated by the end of 2012 Netherlands Germany Canada Switzerland Belgium Czech Spain Republic United France States Japan Portugal g South Korea Mexico India Ecuador Peru Bolivia Chile IN FORCE SIGNED IN NEGOTIATION ALL
  30. 30. Travelers from abroad want to visit Colombia and Colombians want to travel around their own country tt t l d th i t
  31. 31. International tourist arrivals growth rate in Colombia triples worldwide arrival rate World international tourist arrivals vs. International Tourist Arrivals in Colombia 2000-2011World Arrivals 1.600 1.500 1 500 At the end of 2004 Average Growth Proexport starts the Rate 2001-2011: 1.400 promotion of international 1.300 tourism in Colombia 3.4% 1.200 1.100 1.000Arrivals in Colombia 900 800 Average Growth 700 Rate 2001-2011 600 500 10.3% World Arrivals (millions) Arrivals in Colombia (thousands) Arrivals growth rate in Colombia 2010: 8,9% - World 2010: 6,7% A i l growth rate i C l bi 2011: 7 3% - W ld 2011: 4 4% Arrivals th t in Colombia 7,3% World 2011 4,4% Source: WTO, Migracion Colombia. Proexport calculations
  32. 32. Who Visits Colombia?Besides regional travelers, Colombia has been well recognized by European Market as well. Spain and Germany are now part of the top 10 arrivals to Colombia. Source: Migracion Colombia. Proexport calculations
  33. 33. Colombia is increasingly attractive to visitors Foreign visitors in Colombia Main nationalities of foreign visitors in 2006 – I Quarter 2012 Colombia, 2011 (thousand) 315 United States 296 285 • 317.962 visitors 228 • Sh 20 1% Share 20.1% 127 51 Venezuela • 228.934 visitors 582 475 • Share 14.5% 54 1.5 3 1.223 1.35 1.4 1.195 1.053 Ecuador • 108.917 visitors • Share 6.9% Argentina 2006 2007 2008 2009 2010 2011 • 93.822 visitors • Share 5,9% Arrivals ( g ) (Migración Colombia) Visitors in Cruises Sources: Migración Colombia, MCIT, Bank of the Republic. Proexport Calculations.
  34. 34. A competitive location with easy access to America Frankfurt 11H15M Canada Toronto Germany 6H05M Paris France 10H40M United StatesLos Angeles New York 8H20M p Spain 5H35M Madrid Miami Mexico 9H40M 3H00M Mexico City  Over 710 weekly direct international frequencies 4H45M Caracas  More than 4.500 weekly domestic frequencies 4 500 1H20M Ecuador  Avianca-Taca: one of the most important airlines of Quito Latin America 1H30M  Easy and fast access to main capital cities in Latin Peru Brazil America Lima Sao P l S Paulo 3H00M 5H45M  More than 26 different airlines arriving Colombia  ‘Open Skies’ Agreement with United States Santiago Chile Buenos Aires 5H00M 6H15M Chile Argentina
  35. 35. Average growth of 9.7% per year of international passengersover the last six years Air Traffic ‐ Domestic Passengers 2005‐2012 (thousands)  4.8% Average growth of 30.7% 11.2% 13,961 14,627 domestic passengers 7.9% 5.7% 4.0% 10,681 2005-2011: 10.7% 9,234 9,601 8,094 8,737 12.0% 3,410 3,820 3 820 Air Traffic ‐ International Passengers 2005‐2012(thousands) ( ) 11.6% 3.7% 11.0% 6,960 5.4% 12.7% 6,234 14.0% 5,416 5,617 5,137 Average growth international 3,998 4,558 passengers 13.0% 1,840 2005-2010: 9.7% 1,629 Source: Migración Colombia, Proexport calculations
  36. 36. Increase in the percentage (%) of hotel occupancy Hotel Occupancy Rate in Major Cities 2010 - 2011 63.1% 61.4% 61.7% 60.0% 59.4% 59.0% 59 0% 57.9% 56.5% 56.8% 56.5% 56.6% 55.8% 56.2% 52.7% 52 7% Antioquia Barranquilla Bogotá Cartagena San Andrés Santa Marta 5 Star 2010 2011 Source: Cotelco
  37. 37. Room availability - 2011 High hotel occupancy in up‐scale hotels,  18 284 18,284 limited number of beds in all the  regions of the country. 10,864 9,929 8,597 5,616 5,485 4,792 4,296 2,265 3,309 2,842 2 842 2,719 2 719 1,744 2,272 1,683 2,128 1,486 1,152 1,105 1,376 753 - Rooms (Total Registered Hotels) ( g ) Upper-middle or up-scale rooms pp p Source: National Tourism Registry and Proexport. Upper‐middle and up‐scale rooms are the equivalent of four and five star rooms.  (This does not imply that they have Star Quality Certification from the National Government)
  38. 38. Average Room Rate YEAR AVERAGE ROOM RATE* 2008 US $110 2009 US $103 2010 US $108 2011 US $114 * Rate includes all categories hotels. Source: Cotelco
  39. 39. Colombia’s human capital Labor force growth, 2011 2/ Labor Market Flexibility, 20113/ Rating scale from 0-100. 0: Flexible - 100: Rigid Brazil, 1 Colombia, 10 Chile, 18 Colombia, 5 10.2% Argentina, 21 Peru,11 Peru 11 3.9% Peru, 39 Chile, 16 2.5% Mexico, Mexico 41 Argentina, 19 1.8% Venezuela, 25 Brazil, 46 World Ranking of 59 countries 1.6% % Labor force growth 1.3% Mexico, 37 Venezuela, 69 0.2%Source: IMD World Competitiveness, 2011. Ranking of 59 countries.2/ Ranking, percentage change3/ The flexibility of the labor market is measured by the rigidity of the employment index.
  40. 40. Colombia’s human capital Availability of Skilled Labor, 2011 6/ Manager Credibility, 2011 7/ Scale 0-10. 0: low availability – 10: high availability Scale 0-10. 0: weak– 10: strong 6,5 Colombia,4 5,9 5,5 5,3 Brazil, 22 4,3 4,2 Chile, 23 3,8 V l Venezuela, 27 Mexico, 34 Peru, 35 Argentina, 52 Source: IMD World Competitiveness, 2011. Ranking of 59 countries. 6/ The labor market has skilled labor available. 7/ The credibility of managers in the society is strong.
  41. 41. A competitive workforce Higher education and training Position among 142 countries 90 77 72 67 57 60 54 47 Chile Argentina g Brazil Colombia Venezuela Mexico Peru Ecuador Source: World Economic Forum 2011 - 2012
  42. 42. A competitive workforce  Second place in Customer Satisfaction Client Satisfaction, 2011 Chile Chil Colombia Brasil Mexico Peru Venezuela Argentina First place in Entrepreneurship 0 1 2 3 4 5 6 7 Entrepreneurship, 2011 Colombia Brasil Venezuela Peru Chile Argentina g Mexico 0 1 2 3 4 5 6 7Source: IMD World Competitiveness
  43. 43. Bogotas people are the best hosts in Latin America Montevideo Santiago Civic culture in Bogotá is a model recognized worldwide as a place where Rio de Janerio travelers feel at home thanks to the warmth of its people. Lima Bogota g 0 5 10 15 20 Source: América Economía – Business Traveler Special 2011
  44. 44. Arrival of Important International Events  Six fairgrounds and nearly 30 convention centers with major capacity distributed around the country  Fourth top recipient country of conventions in Latin American and 32nd in the world  Experience in event logistics and organization.  Seven cities with dynamic business activity and several more growth poles.  Increased number of international events. Cartagena, 2010 (South g , ( Cartagena, 2007 (General Assembly World Tourism American Hotel & Tourism Organization) Investment Conference Medellín, 2009. (Summit of Governors of the Inter- Bogotá, 2010, 2011 (Nation American Development Bank) wide tour) Cartagena, 2009 (ALTA Airline Leaders Forum). 8 Colombian cities, 2011 (FIFA Sub 20 host) Cartagena, 2010 (WEF Latin America) Cartagena, 2012 (most important business development in Latin american tourism)
  45. 45. Some Benefits  Exemption from income tax for 30 years for services provided in hotels built or remodeled by 2018  Tax and customs benefits on capital goods used for tourism exports  Tax Breaks for hiring new employees under the age of 28, the disabled, displaced or women over the age of 40  With the start of the different Free Trade Agreements with Canada (2011), Switzerland (2011) and recently with the United States, an increase in business travelers is expected and thus, an increase in hotel demand for this segment.  80% of the imported products for this sector come from the United States Thanks to the gradual States. custom exemptions (FTA), there will be a reduction in import costs for these products .
  46. 46. Colombia in worlds eyes Beaches of Santa Marta, selected by the readers of the SmarterTravel portal as a destination to visit in the summer of 2011. Selected by New York Times readers as the second best destination to visit in 2010. Received the "Emerging Destination" award by British magazine Wanderlust. 2,900 km of coastline and the third largest coral reef in the world in San Andrés. Most biodiverse country per square kilometer in the world with 10% of the planets flora and fauna 13 sites recognized by UNESCO. Over 80 ethnic groups speaking 65 languages
  47. 47. Some opinions…• "Colombias economy is stable enough and will continue to grow, and that is attractive for investment. The arrivalof major international brands is a sign of confidence in Colombia". Álvaro Diago, IHG President for Latin America and the Caribbean. Portafolio, April 16, 2012 IHG - InterContinental Hotels Group 2012• “There is confidence in the country. Many opportunities are beginning to dawn. It is a country with major cities,rich in history and culture, and a large market, which has become an important point for investment for manyforeign businessmen". Amancio López, President of S i conglomerate Hotusa i ó i f Spanish Dinero, March 21, 2012 Hotusa Hotels S.A
  48. 48. Some hotel projects in Colombia by prestigious chaines Bogotá – 82 Rooms B/quilla – 118 Rooms Bogotá - 360 Rooms Bogotá - 126 Rooms Cartagena – 118 Rooms B/quilla - 118 Rooms Bogotá - 142 Rooms . Cartagena - 268 Rooms Bogotá – 264 Rooms Bogotá - 191 RoomsBogotá - 239 Rooms Cartagena - 140 Rooms Bogotá - 245 Rooms Bogotá B/quilla – 126 Rooms Bogotá - 251 Bogotá - 95 Rooms Medellín Bogotá - 76 Rooms Cali - 150 Rooms Cartagena- 278 Rooms Bogotá - 276 Bogotá – 216 Rooms Rooms Bogotá - 268 RoomsValledupar -108 Rooms Armenia - 95 Rooms Armenia - 140 Rooms B/manga – 70 y Bogotá - 56 RoomsCartagena - 256 78 Rooms Medellín – 140 Rooms Bogotá - 251 Rooms Rooms Cartagena - 250 R C t Rooms Medellín - 68 Cartagena – 233 Rooms Rooms B/quilla - 180 Rooms Bogotá – 95 Rooms Bogotá – 332 Rooms Bogotá2008 -2009 2010 2011 2012 - 2015
  49. 49. Investment Opportunities by Region
  50. 50. Regional Investment OpportunitiesBogotá D.C. City Information Population (2011) 8.7 million Arrival of international travelers 861,725 in 2011 Countries with direct connectivity 20 countries in America and Europe, 516 flights per week Hotel occupancy rate (2011) 63.1% Number of beds 27,281 in 654 hotels Share % of the tourism sector in the regions GDP g 12.9% (2009) Investment opportunities Luxury h t l L hotels Corporate Hotels: full and limited services Events center (concerts) Promotional products Nature Culture Adventure Wellbeing MICE GolfPanoramic View - Bogotá DC
  51. 51. Regional Investment Opportunities City InformationCartagena Population 1.3 million (2011) Arrival of international travelers 177 thousand in 2011 Countries with direct connectivity Panama and the United States Hotel occupancy rate (2011) 59.4% Number of beds 9,929 in 423 hotels ICCA Ranking 14 in Latin America Share of the tourism sector in the regions GDP: 8.8% (2009) Investment opportunities Luxury hotels, Beach Resorts - Golf Limited service hotels Spas and Wellness Centers Marinas Fairgrounds Hotels with convention halls. Promotional products Beach Culture CruisesThe Walled City Nature Wellbeing MICE MICE
  52. 52. Regional Investment Opportunities City InformationMedellín Population (2011) 3.6 million Arrival of international travelers 151,466 in 2011 Countries with direct connectivity United States, Ecuador, Panama, Venezuela, Costa Rica, Peru, Spain and Curacao Number of beds 8,563 in 210 hotels Hotel Occupancy Rate 57.9% in 2011 g Share % of the tourism sector in the regions GDP 12.5% (2009) Investment opportunities Limited service hotels Luxury hotels Hotels as a complement of healthcare services Hotels in Manantiales Technological Park Promotional products Nature CultureMedellín Metro Wellbeing MICE MICE
  53. 53. Regional Investment OpportunitiesBarranquilla City Information Population (2011) 1.2 million Arrival of international travelers 53,700 in 2011 Countries with direct connectivity Panama and the United States Hotel occupancy rate (2011) 56.8% Number of beds 5,798 in 122 hotels Share % of the tourism sector in the regions GDP 14.7% (2009) Investment opportunities Corporate Hotels: full and limited services. Tourist attractions in the region Culture MICE GolfBarranquilla Carnival
  54. 54. Regional Investment OpportunitiesCali City Information Population (2011) 2.9 2 9 million Arrival of international travelers 109,484 in 2011 Countries with direct connectivity United States, Ecuador, Panama, Peru and Spain Number of beds 8,563 in 210 hotels Share % of the tourism sector in the regions GDP: 10.9% (2009) Investment opportunities Hotels with selective or limited services Hotels for the Valle del Pacífico Convention Center Theme Parks Promotional products Nature Adventure Culture MICE GolfSalsa Festival
  55. 55. Regional Investment OpportunitiesSanta Marta City Information Population (2011) 0.6 million Arrival of international travelers 20,437 in 2011 Number of beds 13,159 in 337 hotels Hotel Occupancy Rate 56.6% in 2011 Share % of the tourism sector in the regions GDP 18.4% (2009) Investment opportunities Beach Resorts Golf Resorts Ecolodges Limited service hotels Hotels with convention halls. Promotional products Beach CultureTayrona - Ecohabs Nature MICE Cruises
  56. 56. Regional Investment OpportunitiesCoffee Triangle Region Information Population (2011) 2.5 million Arrival of international travelers 32,948 in 2011 Countries with direct connectivity United States and Panama Number of beds 12,972 i 12 972 in 477 hotels h t l Hotel Occupancy Rate 44.6% in 2011 Share % of the tourism sector in the regions GDP: 13.8% ((2009)) Investment opportunities Full service and limited services hotels; Ecolodges Spas and Wellness Centers Theme Parks Golf Resorts Promotional products Nature AdventureTraditional coffee plantations Wellbeing MICE MICE
  57. 57. Regional Investment OpportunitiesSantander Region Information g Population (2011) 2.1 million Arrival of international travelers 26,910 in 2011 Number of beds 5,026 in 131 hotels Hotel Occupancy Rate 42.4% in 2011 Share % of the tourism sector in the region s GDP regions 8.2% (2009) Investment opportunities Limited and full service hotels Extended stay hotels Adventure theme parks Promotional productsSantander Park Nature Adventure
  58. 58. Regional Investment OpportunitiesSan Andrés Islas City Information Population (2011) 73,925 people Arrival of international travelers 47,281 in 2011 Countries with direct connectivity Panama Hotel Occupancy Rate 55.8% in 2011 Share % of the tourism sector in the regions GDP 32.2% (2009) Investment opportunities Beach Resorts Marinas and piers Spas and Wellness Centers Promotional products Nature AdventureSea of Seven Colors Beach MICE
  59. 59. Regional Investment OpportunitiesChocó City Information Population (2011) 480,800 480 800 people Share % of the tourism sector in the regions GDP 9.1% (2009) Investment opportunities Eco-lodges in destinations such as Nuquí, Bahía Solano, Utría and Capurganá Promotional products Nature AdventureHumpback whales
  60. 60. Regional Investment OpportunitiesAmazon City Information Population (2011) 72,000 Number of beds 900 in 47 hotels Share % of the tourism sector in the regions GDP 21.1% (2009) Investment opportunities Ecolodges Limited service hotels Piers for river cruises Promotional products NatureVictoria Regia
  61. 61. Regional Investment OpportunitiesPlains Region Region Information Population Meta and Caquetá (2011) 1.3 million Current situation of the region Non-existent hotel supply N i t th t l l Oil boom in the region with more than 150 companies dedicated to supplying oil goods and services in the region. region 58% and 46.5% of the GDP of Casanare and Meta, respectively, comes from Mining and Quarries Investment opportunities Extended stay hotels Furnished ApartmentsDepartment of Meta
  62. 62. Investment Opportunities b SectorI O i i by S
  63. 63. Nature Tourism Att ti Attractions i C l bi in Colombia National Parks Natural Parks 56 protected areas 12.6 million protected hectares, which amount to more than 12% of the national territory 1.3% of the countrys ocean surface Ecotourism Colombia is the most biodiverse country in the world per square meter, and it has an endless number of natural parks. Scuba diving Ideal destinations for scuba-diving in the Caribbean and the Pacific Ocean. Birdwatching The country with the most bird species. Whale watching Nuquí, a unique destination to observe the humpback whales. Adventure Tourism Unforgettable experiences such as caving, rafting and extreme sports. Agritourism Theme parks and coffee plantations experiences
  64. 64. Nature Tourism Nature Tourism Investment opportunities Nature Tourism Luxury eco-friendly hotels as a complement to the existing supply of nature tourism Natural Parks Eco-friendly infrastructure in the parks for activities such as ecotourism, trekking or observing the flora and fauna. Eco-luxury Eco luxury hotels around the Natural Parks. Parks
  65. 65. Golf Golf Attractions in Colombia Colombia is the perfect place to practice and live the experience of Golf in every sense of the word, 365 days of the year. As an international Golf destination, the country offers visitors 53 varied, challenging golf courses, making it the ideal place to practice the sport. Famous designers have left their mark creating magical, exotic environments, including Robert Trent Jones, Gary Player, Mark Mahannah and Jack Nicklaus, among others. They h Th have the best types of turf covering the greens, th b t t ft f i th fairways and roughs with quality. Investment opportunities Golf R G lf Resorts

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